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CIOs are worried about the informal rise of generative AI in the enterprise

CIO

Organizations are seeing a dramatic rise in informal adoption of gen AI – tools and platforms used without official sanctioning. Employees are using it to develop software, write code, create content, and prepare sales and marketing plans. So I think the real risk here is the exposure of sensitive information.

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Software vendors offer AI sales boost for retail at NRF show

CIO

Sales statistics Two recent surveys concur that only a tiny minority of retailers have no plans to implement AI today. Its Dynamics 365 Customer Insights marketing analytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns.

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AI is driving productivity and wage increases: Report

CIO

Industries such as financial services, information technology, and professional services are seeing labor productivity growth nearly five times greater than industries with less AI integration, the consulting firm said in a statement. This wage disparity is consistent across all analyzed markets, with AI skills consistently valued higher.

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Who Benefits from Win Loss Analysis?

Primary Intelligence

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals.

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Tips for Choosing a Win Loss Platform

Primary Intelligence

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

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Generative AI: 5 enterprise predictions for AI and security — for 2023, 2024, and beyond

CIO

From IT, to finance, marketing, engineering, and more, AI advances are causing enterprises to re-evaluate their traditional approaches to unlock the transformative potential of AI. Or a sales team member inputs the prompt, “Can you create sales trends based on the following Q2 pipeline data?”

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How to Conduct a Win/Loss Analysis in B2B Sales

Zoominfo

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%. How was their sales pitch?

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