article thumbnail

5 hot IT budget investments — and 2 going cold

CIO

For example, New York-Presbyterian Hospital, which has a network of hospitals and about 2,600 beds, is deploying over 150 AI and VR/AR projects this year across all clinical specialties. Besides surgery, the hospital is also investing in robotics for the transportation and delivery of medications.

Hospitals 545
article thumbnail

How To Generate Healthcare Leads With Surgical Precision

Zoominfo

For this exercise, pretend you work at a digital marketing agency that helps healthcare organizations digitally transform their practices to improve patient satisfaction. Research Industry: Segment and Identify Pain Points. Let’s say your agency is targeting mid-sized hospitals. Here’s how to get started. Analyze Org Charts.

Hospitals 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Generate Healthcare Leads With Surgical Precision

Zoominfo

For this exercise, pretend you work at a digital marketing agency that helps healthcare organizations digitally transform their practices to improve patient satisfaction. Let’s say your agency is targeting mid-sized hospitals. Using ZoomInfo’s platform, you can filter through millions of results to find the exact segments you need.

Hospitals 130
article thumbnail

Global medical equipment company discovers a new competitor…and a new market

Fuld

Fuld provided competitive insights for t he company to implement a renewed sales and marketing strategy and recover market share. During 2020 and 2021, a leading medical equipment manufacturer experienced a slowdown in the sale of diagnostic machines to hospitals.

article thumbnail

US Telecommunications Industry to Maintain Growth Amid Competition-Charged Environment

ArchIntel

He was a board member at the Hopewell Valley Soccer Association and continues to serve at Children’s Hospital of Philadelphia as assistant racing director for the Team Luca 5K run/walk events. Morera obtained her bachelor’s degrees in business administration and management, and marketing from Berkeley College.

article thumbnail

Predictive Analytics Use Case: Demand Planning!

Elegant BI

Predictive analytics uses data integrated from appropriate data sources, and augmented analytics allows the business to anticipate production demands, plan for new locations and markets and predict targeted customer buying behavior and changes in product demand across multiple market segments.

article thumbnail

15 Tips for Understanding Your Industry and Gaining a Competitive Edge

Aqute Intelligence

And even so, the size of the market may be so large that only a small number of companies will have meaningful market share.tin 3. Narrowing your target market into segments Understanding your overall industry is essential but for day-to-day business, a smaller, more manageable, market segment is more useful.