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Innovators have the unique ability to see what’s possible, bringing together in new ways, acclimating to change and thriving within it, and creating true transformation. Few people are true innovators, but it’s those characteristics that make an innovator worthy of the title “Outlier.” Jason Peoples is one of those rare people.
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Real-world competition mapping examples Competition mapping can be done in literally any industry—from tech to hospitality, and from beauty to education. To win new business, you have to be on trend. To win new business and stay ahead of competitors, they need to be on trend and respond to what consumers want.
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The bar chart below highlights primary people winning top mentions within the outlier clusters: Bob Fantana is the most mentioned KOL here––and for good reason. He is known for his empathetic manner as well as his team building, accountability, mentorship, and innovation. Digging deeper we can look to see who is being mentioned.
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