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GenAI is a megatrend that rivals the evolution of the internet itself and it is set to transform global enterprises and entire industries. NTT DATAs landmark Global GenAI Report underscores how the technology is gaining momentum. There is no going back. The report identifies that most CEOs view GenAI as transformational.
Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Contact us today to learn more.
GenAI is a megatrend that rivals the evolution of the internet itself and it is set to transform global enterprises and entire industries. NTT DATAs landmark Global GenAI Report underscores how the technology is gaining momentum. There is no going back. The report identifies that most CEOs view GenAI as transformational.
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). Contact us today to learn more.
Want to do your own competitive research? Your answers to these questions should give you some idea of the scope of your research. For most companies, this means creating a spreadsheet and starting your secondary research. Secondary and primaryresearch At Aqute Intelligence, we use a two-stage approach to data gathering.
There are many types of market research available to brands – and some are more effective than others. We’ve listed the top ten market research types and methods here to help you decide which is best for you! Global revenue of the market research industry exceeded 73.4 This type of market research is like playing spy.
In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?
By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. These tools turned a monumental task into a cakewalk by exponentially increasing the accuracy, breadth, and depth of conducted research.
But bias can undermine the quality of your competitive intelligence by influencing how you approach research, how you gather data, and how you prepare reports. Aqute’s research team is skilled at using a systematic approach to data collection. 5: Global team Our network of researchers spans the globe.
there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Today, there are online data visualization tools that make it easy and fast to build powerful market-centric research dashboards. Your Chance: Want to test a market research reporting software?
Do some international market research first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. Why conduct international market research? Here’s a fantastic example of how international market research pays off.
.” – Senior Vice President, Category Business Units Fuld & Company helped a leading global food company successfully evaluate the feasibility of a partnership with a California-based food & beverage manufacturer which had suffered a major product recall in 2022.
The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research. Below, we explore the value of AI within Expert Insights and how it can revolutionize your primary investment research.
Today I’m joined by Vera Chien, Executive Director of GlobalResearch, Insights, & Analytics at Warner Media. Annual revenues are estimated at $36B with 26,000 employees globally. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.
For tech companies wanting to stay competitive in the current economic climate, market research is imperative. For investors and venture capitalists who are interested in the technology space, market research is just as critical. While still a form of primaryresearch, it’s not conducted by the company consuming it.
The secret lies in combining the right content sets with an AI-based research tool that helps parse, connect, and analyze the various disparate sources of information. Furthermore, the best organizations continuously evolve to free their knowledge workers from the confines of repetitive, low-value research.
AlphaSense, a leading artificial intelligence (AI)-based market intelligence platform , empowers major financial and corporate firms to conduct powerful market research with AI search technology, premium content sets, and critical insights to drive organizational growth.
According to LinkedIn, his current role is also tasked with researching industry trends and GE Capital competitors to provide growth prospects for wholesale business development teams. He also holds a master’s degree in operations research from New York University. Weber then spent nine years as global competitive intelligence lead.
Market analysis is an extension of market research. While market research tools help curate information to provide a real-time picture of a particular company, industry, or topic, market analysis tools aim to understand the context around that information in pursuit of forecasting for the future. . Product Features.
That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking. Content on the AlphaSense platform spans across the four key perspectives of research. As we’ve mentioned before, standardization within ESG is still disparate.
Far too often, valuable research time is disproportionately spent on gathering information across disparate sources; what often emerges is an over-reliance on low-value or public content without the added context and depth of expert perspectives. Expanded broker research. New Content to Catch What Others Miss.
Market research companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Market research also helps you create a marketing strategy and improve user experience with actionable insights into your target market. response 2. Herron Associates, Inc.
On the global front, some 567 AI startups received funding in the first five months of 2020 alone. Deb Miedema currently serves as head of competitive intelligence and technical adviser at Google’s Global Patents Team. Much of these forecasts, however, were made before the world was hit by the COVID-19 pandemic in 2020.
The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research.
You’re listening to the Happy Market Research Podcast. Our roots were actually in market research. And so, we leveraged primary market research in a lot of our work and have continued to expand that into more strategic transformation strategy, advanced analytics work as well. [01:24] My guest today is Lawrence.
She specializes in strategic consulting and qualitative research methods. This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus. Facebook: www.facebook.com/happymrxp. D-U/marketing.
Conversely, professionals who track various companies’ DEI and environmental, social, and governance ( ESG ) efforts must ensure they have a full 360-degree view in their research. By leveraging AlphaSense, research professionals can essentially create a single source of truth for a company’s DEI and ESG efforts.
AlphaSense, a leading market intelligence platform , provides Expert Insights through its extensive expert transcript library to enhance your primaryresearch with premium thought leadership and powerful artificial intelligence (AI) technology.
This has been a great thing because we have been able to replicate and share some Evalueserve global knowledge into the local talent market. I remember my first project, an intense primaryresearch project that was all-hands on deck. Send us your resume, we have positions open for research & insights, analytics, and more.
Few things can be more daunting—or exciting—than a blank research slate. Not only because these are often the top-line metrics that will resonate with decision-makers, but also because understanding the current state of the market helps us set a good foundation for spending our time wisely moving forward in our research.
That’s why you need a consumer insights company that specializes in offering data-driven market research findings. A consumer insights company or platform uses qualitative and quantitative research methods to capture and analyze customer data relevant to your brand.
PARIS–( BUSINESS WIRE )– The Capgemini Research Institute’s World Life Insurance Report 2023 , published today, highlights an unprecedented shift for life insurers as they face a significant outflow of assets under management (AUM), ahead of history’s largest inter-generational wealth transfer 1.
10, 2023 /PRNewswire/ — The majority of Americans ages 18 to 34 (80%) currently view themselves as struggling or merely surviving in life, but are optimistic about their future, according to new research from financial services firm Edward Jones. LOUIS , Oct. But it’s never too early to get started. Member SIPC.
GenAI is a megatrend that rivals the evolution of the internet itself – and it is set to transform global enterprises and entire industries. NTT DATA’s landmark Global GenAI Report underscores how the technology is gaining momentum. There is no going back. The report identifies that most CEOs view GenAI as transformational.
Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Contact us today to learn more.
The primaryresearch survey was conducted in Q3 2024 among Thinkers360 members and the global community of AI end users and providers, and this years findings show the overall AI Trust Index score for 2024 was 308 on a scale from 100 (not concerned) to 400 (extremely concerned).
Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Contact us today to learn more.
These first-hand perspectives are a critical addition to the secondary research that most professionals rely on in their market research, landscaping, and monitoring. Some are equipped with artificial intelligence capabilities that enable you to maximize and streamline your research, while others are more traditional in their approach.
Clients background The client for this price benchmarking project was a global Top 3 hardware OEM. The company provides a diverse range of hardware and related services globally across industries such as healthcare, financial services, education and other key industries.
The next step involves using an external research process to blindly study these companies and your own organization with the goal of creating a clear comparison. These research analysts are skilled at reaching into organizations, on a blinded basis, speaking directly to executives and other employees to answer these questions.
With the rise of advanced technology and globalized operations, statistical analyses grant businesses an insight into solving the extreme uncertainties of the market. In critical scenarios such as a global pandemic, this becomes even more important as misinformation can lead to a higher spread and more deaths. Source: Bill Grueskin.
Occasionally, they supplemented this data with primaryresearch through their network. The latest one was from the Pew Research Institute and it showed that social has now become a key channel for news consumption (30% of the US adults consume news on Facebook, 11% on Youtube and 8% on Twitter). The Question. Study design.
Occasionally, they supplemented this data with primaryresearch through their network. The latest one was from the Pew Research Institute and it showed that social has now become a key channel for news consumption (30% of the US adults consume news on Facebook, 11% on Youtube and 8% on Twitter). The Fortune 1000 and the Inc.
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