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Secondary marketresearch involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
COVID-19 highlighted the importance of having a solid understanding of global supply chains, remote working trends, sales and marketing constraints, the effectiveness of personal protective equipment, and the impact of social distancing on consumer behavior, and much more.
Looking at other satisfaction indicators like the quality, the pricing, and design, or the service they received is also a best practice: you want a global view of your performance when it comes to customer satisfaction metrics. As the adage goes, “look before you leap“ – and that is exactly what a research report is here for.
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