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What is Secondary Market Research?

mention

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. Global companies are projected to spend over $9.7 billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research.

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Top automotive market research companies in 2024: An industry expert’s guide

ATTEST

We’ve listed some of the best players in automotive industry market research to find the one that aligns with your needs. Attest Attest is a standout in the automotive industry market research landscape, offering the best tools to get real-time consumer insights in-house.

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Telecom market research companies

ATTEST

It helps to look at your own data, but with the help of market research companies for telecom, you can also get to know all the external factors. This will help you optimize pricing strategies, explore untapped markets, and fine-tune your messaging to better address customer pain points, and become number #1 in the telecom market.

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Best CPG market research companies in 2024

ATTEST

Now is the moment for consumer packaged goods (CPG) companies to sharpen their competitive edge, and double down on actionable market research. The best way to get that is through partnering with expert market research companies, who either help you do it in-house, or do all the heavy lifting. Here you go. 5 on Clutch.co

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The Evolution of Pharma Market Research

Alpha Sense BI

By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Modern market intelligence platforms have provided the tools for organizations to perform deep, informative research in the blink of an eye—and with significantly better results.

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5 top ERP trends for 2022 — and their implications for IT leaders

CIO

This trend is fast catching up,” says Sheetanshu Upadhyay, research head at global market research firm Strategic Market Research. Gartner defines the market for cloud ERP as a market for application technology.

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