This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
PwC’s Global Crisis Survey discovered that 95% of business leaders feel underprepared for a crisis. 63% of marketers feel social listening will become more critical over the coming year. Sectors such as marketing, retail, event management, restaurants, and news outlets will want to check this one out.
In this roundup, you’ll see key features that will enhance your consumer and marketintelligence gathering efforts, including: Expansion of the industry’s most comprehensive channel coverage. Unmatched accuracy and data quality improvements for global enterprise and regional customers. Even Faster Time to Insight.
Every few weeks we make significant updates to our platform, with features that advance your consumer and marketintelligence understanding. QSR (quick-service restaurants) and Fast-Food Dashboard: This dashboard contains an analysis of the top QSR and fast-food global brands. And we’re going to help you discover them!
Consumer and marketintelligence pulls back the curtain to reveal insight informing these major moves. And here are some technology stats to keep in mind: By the end of 2021, global technology is predicted to worth five trillion dollars. The global AI market is expected to reach $89.8 There are 1.35 growth rate.
He spent six months at AimLock as global director of business development, sales and marketing before joining Ball, according to Missal’s profile posted on LinkedIn. Before becoming Parker Aerospace’s business intelligence and analytics head, Drea served as director of global services and business services. government.
And the fascination hasn’t gone unnoticed by brands using consumer and marketintelligence to stay hip to emerging trends. Hallyu, a Chinese word meaning “Korean Wave,” is the term used in reference to the rising global popularity and export of Korean pop culture and its dominance in leading brands influencer marketing strategies.
Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and marketintelligence capabilities are constantly evolving, many brands are overwhelmed. Social Media Analytics shouldn’t feel mysterious and confusing – and it won’t be after reading this post!
Founded 29 years ago, The Family Room is a marketintelligence company that helps brands connect emotion to brand relevance and growth. Fifteen years ago, The Family Room launched a global longitudinal tracking with a proprietary framework called Passion Points. My guest today is George Carey, Founder and CEO of The Family Room.
The metaverse seems to be where the global digital transformation is taking us. And if you’re doing your social listening and marketintelligence homework, then you shouldn’t be surprised here at all. And we saw the impact that Pokémon Go created with consumers in 2016 by overlaying digital aspects onto a boring street corner.
Luckily, continuous intelligence provides mind reading powers that facilitates meaningful insights to please any global consumer base. And this is good news, because consumers are fickle when it comes to their wants and desires, as these stats bear out: 92% of global consumers say that they don’t consider themselves brand loyal.
Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.
In the past few years, several macroeconomic events have rocked the economy, and by default, the CPG market. The COVID-19 pandemic, international tensions, and turbulent domestic affairs have led to global supply chain shortages and contributed heavily to inflation.
NetBase Quid is always evolving and improving as new tech is available, and as artificial intelligence continues to improve. This means better, and more accurate results for your consumer and marketintelligence endeavors, including these expanded datasets. billion by the end of 2021, an increase of 10.1% since 2020.
More promising, Generative AI, a branch of artificial intelligence, can analyze vast amounts of data, identify patterns and trends that human researchers would struggle to accomplish manually, and accurately summarize them. It has the potential to transform the marketintelligence industry. Healthcare : The U.S.
Understanding your target audience is a crucial aspect of market research and marketing. Your audience often expands beyond local boundaries to various global regions. By skillfully segmenting them by location and grasping their unique differences, you can significantly enhance the effectiveness of your marketing efforts.
Waning Faith in ESG Authenticity The intentions behind ESG investing are altruistic: to influence the mainstream finance industry into funneling private capital to address global challenges. Disney’s parks and experiences offer customers a variety of restaurants, which generate food waste.
and your brand is missing out on the nuanced (and always surprising) global conversation. And without this contextual analysis, your market research is pretty worthless. This post will help ensure you understand how best-in-class market research looks, and that your tool offers it! Step 3: Discover Your Market Research.
Grâce aux capacités de l’intelligence artificielle nouvelle génération, la conversation globale qui intéresse votre marque est à portée de clic, car Quid vous aide à établir les relations contextuelles requises pour tirer le meilleur parti de votre étude de marché. Étape 3 : Découvrez votre étude de marché.
Jedes Stück Consumer Insight muss in einem Kontext eingebunden sein, da Sie dessen Zweck sonst erraten müssen und Ihre Marke die nuancierte (und immer überraschende) globale Diskussion verpasst. Wir können anhand der farbigen Grafik sehen, wer über welche Restaurants spricht. Schritt 3: Entdecken Sie Ihre Marktforschung.
We know now because we’ve studied this extensively that paid survey takers tend to be more coupon centric, more price sensitive, more brand aware, more likely to eat at fast food menus at – or excuse me, eat at value menus at fast food restaurants, which makes all kinds of sense, right? John Dick: Right. [00:36:04].
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content