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How to Create a Winning Brand Positioning Strategy

Crayon

You’d be unique because you’d be the only game in town. Market share is a zero sum game. If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. Your product’s defining features would be yours and yours alone. You do have competitors. More likely, you have a bunch.

Win 751
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Cloud modernization meets GenAI: new solutions expediate your efforts

CIO

A faster time to market and a better customer experience GenAI copilots are well-established in the world of software engineering and will continue to proliferate and evolve. While this allows developers to build and deploy applications with ease, the value to the business is an improved speed to market and better customer experiences.

Gaming 368
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The retail edge: Where data powers game-changing customer experiences

CIO

Retailers that successfully harness edge data to deliver seamless omnichannel customer experiences will benefit from the win/win combination of increasing sales and decreasing costs for a powerful boost to the bottom line. 3] Market Tailor, Personalized marketing for the retail industry , May 2023. [4] May 2022. [2]

Retail 494
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UPS delivers customer wins with generative AI

CIO

MeRA’s introduction has been a game changer for UPS, transforming our approach to best-in-class customer service,” Subramanian says. “By By alleviating the burden on our human agents, it enables them to focus on more complex and nuanced customer needs.”

Win 526
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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

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5 Effective Tips From Content Marketing Experts to Win in 2021

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Due to the COVID-19 pandemic that caught us napping, it is interesting to hypothesize how these events will affect content marketing in 2021. There is a constant struggle for marketing professionals to catch your reader’s attention. Create long-form content. These lessons are going to be carried forward into 2021.

Win 354
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14 Winning B2B Marketing Strategies for SaaS Businesses

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In today’s crowded market, B2B businesses have to up their marketing game to stand out from the crowd. But with so many different marketing strategies, it can be tough to know which ones are right for your business. B2B Marketing explained. So, what exactly is B2B marketing?

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