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Women IT leaders take center stage

CIO

Karen Stine, head of data, Willis Towers Watson Willis Towers Watson So Stine focused on raising her profile in the data profession by writing white papers, posting thoughts online, working with professional organizations, seeking speaking engagements, and seizing high-profile opportunities at work. “It

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Generac’s Tim Dickson on the evolving CIO role

CIO

Generac Power Systems’ Tim Dickson is an award-winning CIO who drives transformative change through technology and talent. He’s known as a digital game changer who operates at the intersection of advanced technology and business strategy. It’s like a trifecta kind of win. We made that visually appealing to people.

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Many CIOs are better equipped to combat rising IT costs. Are you?

CIO

If it doesn’t, he considers whether he can save money by adjusting the risk profile for the service, and examines usage patterns for potential savings. Another potential strategy for global organizations: leverage lower-cost emerging market pricing as much as possible in your contracts.

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Monitoring Distributed Assets to Win Again 

Netbasequid

They’re monitoring all of their competitors’ social profiles too. To stay on top of the game, this leading athletic apparel company needs to monitor hundreds or even thousands of channels simultaneously. But monitoring these various channels and profiles doesn’t have to be risky or difficult with Rival IQ.

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Marketing on Twitch: Best Practices and How to Get Started

mention

Social media channels like Instagram, Facebook, and YouTube are popular touchpoints for social media marketing. However, savvy marketers are always on the lookout for new and emerging social networks to reach audiences. If you are not convinced that marketing on Twitch is the right move for your business, consider the following.

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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. That starts with going after the right accounts that match your ideal customer profile (ICP). The good news?

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IT leaders embrace the role of business change maker

CIO

Those early wins helped showcase the systems’ utility and convinced the sales organization to get on board, a milestone made easier through the trusted relationships Barrios forged by embedding in sales meetings and presentations. “You Athletes have to have the ability to compromise and be intelligent enough to make in-game moment changes.”

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