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Women IT leaders take center stage

CIO

Karen Stine, head of data, Willis Towers Watson Willis Towers Watson So Stine focused on raising her profile in the data profession by writing white papers, posting thoughts online, working with professional organizations, seeking speaking engagements, and seizing high-profile opportunities at work. “It

IT 792
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Fearing disruption? A skills-based talent strategy builds business resiliency

CIO

These companies build adaptable environments more likely to attract and retain top talent, which in turn, strengthens organizational resiliency further, as these workers “perpetuate the cycle of resilience,” McKinsey’s researchers conclude. Skills-first can also build resilient teams.

Business 696
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Salesforce IT injects generative AI to ease its massive datacenter migration

CIO

Salesforce recently rearchitected its Data Cloud and Einstein AI framework to introduce Einstein 1 , a platform aimed at enabling Salesforce users (and its own IT shop) to connect any data to create a unified profile of their customers and then infuse AI, automation, and analytics into every workload or customer experience, according to the company.

IT 878
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Data Analytics is Fundamental to Next-Gen Marketing for New Businesses

Smart Data Collective

Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. Let’s delve deeper and see how and why entrepreneurship on the internet is so challenging and what we can do through next-gen marketing by utilizing data analytics.

Business 242
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Many CIOs are better equipped to combat rising IT costs. Are you?

CIO

Forty-one percent of the CIOs in the survey said they’ve changed their cycle for revisiting IT budgets to at least every month, says Tony Olvet, IDC’s VP of worldwide C-suite and digital business research. Another potential strategy for global organizations: leverage lower-cost emerging market pricing as much as possible in your contracts.

IT 821
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Consumer Research: A Secret Weapon for Marketers

Netbasequid

Your marketing is the public personality of your brand. Consumer research is how impactful marketing is done consistently. Here, we’ll explore ways in which consumer research is a secret weapon for marketers, with a focus on: What is consumer research? The benefits of quality consumer research.

Research 111
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Marketing on Twitch: Best Practices and How to Get Started

mention

Social media channels like Instagram, Facebook, and YouTube are popular touchpoints for social media marketing. However, savvy marketers are always on the lookout for new and emerging social networks to reach audiences. If you are not convinced that marketing on Twitch is the right move for your business, consider the following.

Marketing 130