CIO

NOVEMBER 13, 2023

Increase sales A prime example is marketing personalization, which can increase sales by up to 20% and customer loyalty by up to 15%. 3] Market Tailor, Personalized marketing for the retail industry , May 2023. [4] 3] Market Tailor, Personalized marketing for the retail industry , May 2023. [4] May 2022. [2]

Retail 494

Retail Gaming Commerce Predictive Analytics 494

CIO

AUGUST 21, 2024

AI enables ECM solutions to unlock valuable information from unstructured data and maximize the value of their content,” says Ericka Morimoto, Product Marketing Manager, of Hyland , an intelligent content solution provider.

Gaming 503

Gaming Management Algorithm Analysis 503

Crayon

APRIL 28, 2021

You’d be unique because you’d be the only game in town. Market share is a zero sum game. If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. Your product’s defining features would be yours and yours alone. You do have competitors. More likely, you have a bunch.

Win 751

Win Gaming Marketing Marketing 751

CIO

DECEMBER 9, 2024

A faster time to market and a better customer experience GenAI copilots are well-established in the world of software engineering and will continue to proliferate and evolve. While this allows developers to build and deploy applications with ease, the value to the business is an improved speed to market and better customer experiences.

Gaming 368

Gaming Win Globalization Security 368

CIO

OCTOBER 7, 2022

This is the kind of game-changing solution you’re going to need to transform your planning and purchasing experience — and power your digital transformation. Jenna Colleran is a Worldwide Product Marketing Manager at HPE. About Jenna Colleran.

Gaming 370

Gaming IT Innovation Management 370

CIO

NOVEMBER 7, 2024

To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation. Organizations should introduce key performance indicators (KPIs) that measure CIO contributions to innovation, revenue growth, and market differentiation.

Benchmarking 482

Benchmarking Innovation Research Gaming 482

Smart Data Collective

FEBRUARY 1, 2023

According to Bloomberg , the market for sports research and data analysis net worth is expected to be around $8.4 The cut-through of soccer stats is so clear that even pundits after the game are now discussing Xg as a tool to better describe the narrative of a soccer game. Billion by 2026.

Sports 289

Sports Gaming Briefing Win 289

CIO

SEPTEMBER 9, 2024

According to IDC’s Worldwide AI and Generative AI Spending Guide (August 2024) , the global AI market is expected to surge from US$235 billion in 2024 to US$632 billion by 2028. Tencent Cloud stands to benefit, particularly in APAC, where market size is predicted to grow from US$45.4 billion in 2024 to over US$110 billion by 2028.

Innovation 459

Innovation Marketing Marketing Commerce 459

CIO

FEBRUARY 27, 2025

Leading CIOs began to see the shift from project- to product-based IT as a blueprint for success , and product management emerged as a key IT capability, with its customer-centric focus and practices that connect market needs with delivery roadmaps.

IT 473

IT Management Technology Technology 473

CIO

FEBRUARY 4, 2025

Consider the following business solutions in their early forms: Workday for HR Salesforce for sales Adobe or Hubspot for marketing SAP for ERP These solutions reformed the way we thought about HR, supply chain, or CRM, but they did not transform the work itself. Twitch reimagined gaming. Uber reimagined transportation. Not necessarily.

Business 540

Business Intelligence Intelligence Innovation 540

CIO

JUNE 8, 2023

When I talk with business leaders, I often hear metaverse as a marketing focus or an innovation one; usually, it’s not comprehensive and strategically integrated with the business. What about the game-changing technologies? I think the verdict is still out on what the big game-changing technologies are going to be.

Marketing 418

Marketing Marketing Gaming Entertainment 418

Smart Data Collective

MAY 24, 2023

It’s even used in omnichannel marketing , which further supports this goal. AI chatbots empower businesses to succeed When great customer service is the goal, AI delivers outstanding results through a variety of automated tools powered by NLP, machine learning, generative AI, and conversational AI.

Gaming 360

Gaming Algorithm Technology Technology 360

CIO

MARCH 19, 2025

Major enterprise software vendors are also getting into the agent game. And the data is also used for sales and marketing. According to the Langbase survey, text generation and summarization was the second most popular use case, cited by 59% of respondents, followed by marketing and communications at 50%.

Business 538

Business Technology Technology Globalization 538

CIO

DECEMBER 11, 2024

Meta originally went to market with a number of smaller models, says Sarer. And the market share numbers support this. According to predictive selling platform Enlyft, after GPT-4s 41% market share, Llama is in second place with 16%. Mistral also makes the list, though at less than 5% market share.

Security 432

Security Security Business Entertainment 432

CIO

DECEMBER 11, 2023

They can even optimize capital allocation decisions, such as dividend distribution versus share buy-back, by rapidly modeling multiple scenarios and market conditions.

Gaming 396

Gaming Finance Capital Intelligence 396

mention

MAY 4, 2022

Marketing strategy is constantly evolving. As we descend further into an immersive digital marketing landscape, the online sphere has become the place to be for smart start-up marketers aiming to improve exposure. Table of Contents: Defining The Term ‘Metaverse’ How Will The Metaverse Affect The Future Of Marketing?

Marketing 311

Marketing Marketing Gaming Retail 311

Smart Data Collective

JULY 7, 2022

One of the most significant changes has been in the field of stock market investing. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades. The stock market is the preferred choice of millions of Americans when it comes to building wealth.

Marketing 363

Marketing Marketing Data Mining Gaming 363

Smart Data Collective

DECEMBER 13, 2021

New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. This figure will continue to grow as more online retailers discover the benefits of using big data for various purposes, such as marketing.

Commerce 363

Commerce Marketing Marketing Business 363

Smart Data Collective

MARCH 1, 2022

More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. Social media is a highly profitable way to market. This will help you boost the ROI of your digital marketing efforts. ?Twitter’s

Marketing 362

Marketing Marketing Gaming Technology 362

Smart Data Collective

JUNE 24, 2022

Data analytics technology has helped countless companies improve their marketing strategies. Global companies are spending over $3 billion a year on marketing analytics technology and this figure is growing over 12% a year. There are a lot of different ways that companies can use data analytics to improve their marketing strategies.

Marketing 363

Marketing Marketing Restaurants Advantage 363

Smart Data Collective

FEBRUARY 16, 2023

We have talked extensively about some of the changes machine learning has introduced to the marketing profession. According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. How Can Machine Learning Boost Your Social Media Marketing ROI?

Learning 350

Learning Marketing Marketing Gaming 350

CIO

DECEMBER 19, 2022

This is when we saw CIOs came back into the game, saying, “I think we are doing well on app monetization, but the only way we’re going to see true digital transformation is if we become a cloud company.” Only real-time data powers the speed and scale required for businesses to move markets. The solution is the Real-Time Data Cloud.

Gaming 511

Gaming Innovation Win Technology 511

Smart Data Collective

SEPTEMBER 20, 2023

AI seems to be popping up in all sorts of places, including in marketers’ toolkits. We talked extensively about some of the benefits of using AI in marketing before. AI is getting into the game when it comes to ideation and implementation. Check out how AI enhances marketing approaches below.

Marketing 324

Marketing Marketing Predictive Analytics Brainstorming 324

mention

APRIL 13, 2022

Not all marketing goals are created equal. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing. 8 SMART goals for digital marketing Conclusion. Time-bound.

Marketing 331

Marketing Marketing Copywrite Sales 331

Smart Data Collective

SEPTEMBER 27, 2023

Are you looking for a way to enhance your company’s marketing strategies? According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. Look no further than AI.

Marketing 315

Marketing Marketing Gaming Research 315

CIO

JULY 10, 2024

Historically, market share leaders—which Paramount once was—often struggle when technology changes the game. By then, it’s inevitable that some startup has already grabbed extensive market share, making it difficult for the former leader to regain its prior position.

Technology 432

Technology Technology Entertainment Gaming 432

Smart Data Collective

MARCH 19, 2023

We have seen some massive changes with AI technology in the past year, especially in the field of marketing. While AI is changing many industries, digital marketing is among those most affected. A number of AI tools have made it easier for digital marketers to do their jobs effectively.

Marketing 306

Marketing Marketing Gaming Capital 306

Smart Data Collective

APRIL 18, 2023

Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. Let’s get into it!

Marketing 316

Marketing Marketing Knowledge Gaming 316

mention

JULY 13, 2022

In today’s crowded market, B2B businesses have to up their marketing game to stand out from the crowd. But with so many different marketing strategies, it can be tough to know which ones are right for your business. B2B Marketing explained. So, what exactly is B2B marketing?

Win 338

Win Marketing Marketing Business 338

CIO

DECEMBER 4, 2024

Each wave involves multiple business areas, from supply chain and marketing to operations, HR, and finance,” Carlo says. Since its inception, EGA’s digital factory has delivered over 100 million USD in impact, with more than 80 use cases, ranging from AI applications for real-time quality checks to predictive tools for market movements.

Globalization 243

Globalization Benchmarking Innovation Finance 243

CIO

OCTOBER 2, 2024

We believe the next wave of agentic AI will be a huge step forward, will be a game changer in how our clients reinvent their business,” Guan said. “To Accenture’s marketing function is also integrating the AI Refinery platform with autonomous agents to help create and run campaigns faster.

Business 529

Business Gaming Marketing Marketing 529

mention

MAY 17, 2023

The affiliate marketing spend in the US was up to $8.2 With this trend in mind, it’s safe to say that affiliate marketing isn’t going anywhere. But becoming an affiliate marketer takes more than merely knowing what the term means. For one, you must choose the right platform for affiliate marketing. billion in 2017.

Marketing 278

Marketing Marketing Travel Finance 278

CIO

SEPTEMBER 13, 2024

From an industry mix standpoint, the Middle East’s retail sector seems to be regaining some of its charm, while gaming is emerging as a sunrise sector, especially in Saudi Arabia. In the past three years, Tencent Cloud has consistently achieved double-digit growth in the overseas market.

Gaming 434

Gaming Retail Banking Globalization 434

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Sports 246

Sports Technology Technology Marketing 246

CIO

JANUARY 15, 2025

Our clients have been through a transformation of offshoring, nearshoring, and trying to remove costs, said Mark Wilson, Managing Director, Capital Markets at Accenture, in a recent panel discussion. But the need to continue to do more with less is greater than it has ever been.

Capital 195

Capital Gaming Advantage Advantage 195

Smart Data Collective

MARCH 22, 2023

AI has been a highly useful technology for marketers over the past few years. However, new advances in AI continue to make drive new changes in the marketing profession. As a result, analysts anticipate that the market size for AI technology in the marketing sector will be worth nearly $108 billion by 2028.

Advantage 290

Advantage Advantage Marketing Marketing 290