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CIO metrics are failing digital transformation; it’s time to radically rethink success

CIO

To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation. Organizations should introduce key performance indicators (KPIs) that measure CIO contributions to innovation, revenue growth, and market differentiation.

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How to Create a Winning Brand Positioning Strategy

Crayon

You’d be unique because you’d be the only game in town. Market share is a zero sum game. If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. Your product’s defining features would be yours and yours alone. You do have competitors. More likely, you have a bunch.

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What Is Market Intelligence?

Netbasequid

Solid market intelligence helps brands keep pace, and even ahead of, ever-changing market conditions. And although it’s only one tool in your marketing metrics arsenal, market intelligence is one that you’ll want to keep updated and in good working order for precisely that reason!

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Making AI real: It takes a CAIO

CIO

Gaining tangible value As CAIO, Wiedenbeck’s job is to extract tangible business value from the potentially game-changing technology, not to pursue AI for its own sake. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

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Microsoft and Cognizant team up to boost enterprise Copilot adoption

CIO

Generative AI can be a game-changer for virtually every business in every industry, opening up new possibilities for innovation, efficiency and growth,” Ravi Kumar S, the CEO of Cognizant, said in a news release.

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Top 10 Market Intelligence Tools of 2021

Netbasequid

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.

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Tracking & Predicting EV Future with Market Intelligence

Netbasequid

Electric vehicles aren’t just a curiosity anymore but a growing juggernaut that’s eating up market share within the larger automotive market. It’s an exciting space to watch for sure, and here we’ll look at using market intelligence for tracking and predicting the future of EV. The EV Market Today.