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CIO metrics are failing digital transformation; it’s time to radically rethink success

CIO

To drive this collaboration, organizations must establish joint metrics that incentivize co-ownership of transformation efforts (mutual “skin in the game”). International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

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How to Create a Winning Brand Positioning Strategy

Crayon

You’d be unique because you’d be the only game in town. Market share is a zero sum game. If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. Your product’s defining features would be yours and yours alone. You do have competitors.

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Is the open web dying, and is AI partially to blame?

CIO

Facebook’s relationship with game developer Zynga is a prime example. For a period, Zynga relied almost entirely on Facebook to drive users to its games. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

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Microsoft and Cognizant team up to boost enterprise Copilot adoption

CIO

Generative AI can be a game-changer for virtually every business in every industry, opening up new possibilities for innovation, efficiency and growth,” Ravi Kumar S, the CEO of Cognizant, said in a news release.

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Making AI real: It takes a CAIO

CIO

Gaining tangible value As CAIO, Wiedenbeck’s job is to extract tangible business value from the potentially game-changing technology, not to pursue AI for its own sake. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

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What Is Market Intelligence?

Netbasequid

Solid market intelligence helps brands keep pace, and even ahead of, ever-changing market conditions. And although it’s only one tool in your marketing metrics arsenal, market intelligence is one that you’ll want to keep updated and in good working order for precisely that reason!

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The 2022 Holiday Gadgets & Games Report is Here!

Netbasequid

If your ideas of gaming and gadgets are limited to the 1980s, it’s time you hit the restart button! Gaming has grown, with the overall market expected to be $321.1 billion by 2026 as detailed in our Consumer and Market Intelligence Report: Gadgets and Games Gift Guide 2022.

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