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To drive this collaboration, organizations must establish joint metrics that incentivize co-ownership of transformation efforts (mutual “skin in the game”). International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
You’d be unique because you’d be the only game in town. Market share is a zero sum game. If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. Your product’s defining features would be yours and yours alone. You do have competitors.
Facebook’s relationship with game developer Zynga is a prime example. For a period, Zynga relied almost entirely on Facebook to drive users to its games. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
Generative AI can be a game-changer for virtually every business in every industry, opening up new possibilities for innovation, efficiency and growth,” Ravi Kumar S, the CEO of Cognizant, said in a news release.
Gaining tangible value As CAIO, Wiedenbeck’s job is to extract tangible business value from the potentially game-changing technology, not to pursue AI for its own sake. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
Solid marketintelligence helps brands keep pace, and even ahead of, ever-changing market conditions. And although it’s only one tool in your marketing metrics arsenal, marketintelligence is one that you’ll want to keep updated and in good working order for precisely that reason!
If your ideas of gaming and gadgets are limited to the 1980s, it’s time you hit the restart button! Gaming has grown, with the overall market expected to be $321.1 billion by 2026 as detailed in our Consumer and MarketIntelligence Report: Gadgets and Games Gift Guide 2022.
Und obwohl es nur ein Tool in Ihrem Markdaten-Arsenal ist, ist MarketIntelligence eines, das Sie aus genau diesem Grund auf dem neuesten Stand und in gutem Funktionszustand halten sollten. Hierzu müssen wir wissen, was MarketIntelligence ist und was nicht, und warum sie so wichtig für den Erfolg einer Marke ist.
Gaming and eSports influencers on YouTube have grown in popularity over this past pandemic-driven year. And if you’re not convinced of the power this segment has, here are some supporting statistics on the rise of gaming and its influence: Women over the age of 18 make up 48% of the gaming population. Gamers Grabbing Attention.
Brands need marketintelligence tools that will inform strategic decision-making across their enterprise. As such, you need marketintelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.
Electric vehicles aren’t just a curiosity anymore but a growing juggernaut that’s eating up market share within the larger automotive market. It’s an exciting space to watch for sure, and here we’ll look at using marketintelligence for tracking and predicting the future of EV. The EV Market Today.
To help demystify the space well look at proving the value of PR using consumer and marketintelligence. PR is a long game to build up your reputation over time. in much the same way as you’d track your brand health metrics or marketing campaigns. Referee Tim Peel no longer will be working NHL games now or in the future.
Let’s see what consumer and marketintelligence reveals about CES themes and emerging trends. As such, CES is a goldmine for both consumer intelligence and marketintelligence that will solidify your grip on emerging trends in the tech industry. Artificial intelligence. Let’s jump in and take a look!
With an integrated tech stack, such as Chorus and ZoomInfo’s SalesOS, your teams can successfully: Combine conversation and marketintelligence to get a 360-degree view of your total addressable market. When you’re trying to target many different markets at once, it’s a game changer.”
And with the rate of change accelerating, combined with constantly shifting priorities, “essential” consumer and marketintelligence data sources will continue to rapidly evolve. Business as usual’ intel will not move your business forward, nor will traditional market analysis tools. The game has changed there as well.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of marketintelligence.
Taking into account just the sector that he tracks financial services the impacts would be game-changing. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. For smaller organizations, probably not much.
Both consumer intelligence and marketintelligence offer a definite edge. Getting the edge with emerging market insights. Between 2018 and 2020, marketers’ adoption of the tech jumped from 29% to 84%. These are the type of questions that your consumer and marketintelligence must be formed on.
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. Register for AlphaSense’s Advantage Summit to learn how AI technology can help optimize your investment and market research efforts.
The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. And this is huge, as one can’t know how to play the games (and win) if you don’t understand the games themselves.
To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and marketintelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/marketintelligence ‘go to’ story you share?
As such, you should expect that same level of excellent customer care from your market and consumer research platform. It’s a game-changer, after all Your platform should be more than a tool you use. Initially, in a marketintelligence tool, there’s a lot to learn. It should be a partner in your success.
Tony Leng: You need to play the long game in this. If you have a credible recruiting relationship, that can only serve to benefit you, whether it’s marketintelligence, hearing about specific opportunities, compensation questions, what I should be paying my people. What’s the benefit of that relationship?
You do your research, figure out relevant messaging for each of your buyer personas, and right before you go to execute the game plan, you realize you never checked Salesforce to check on ownership. ZoomInfo’s Salesforce Sync helps bridge the gap here by connecting our go-to-marketintelligence directly to Salesforce.
SalesIntel SalesIntel is a go-to-marketintelligence platform designed to help marketing, sales, and revenue operations teams increase pipeline efficiency. Experience the game-changing benefits of ZoomInfo with a free trial and see how it can revolutionize your lead generation process and elevate your campaign performance.
But although OpenAI was the first company out of the starting gate, it’s no longer the only game in town. S&P Global MarketIntelligence is looking at them all. “We But we didn’t and we don’t plan to because there are already pretty good generative AI models out there. All we need to do is specialize them for our needs.”
Read on to learn about some big highlighted wins and losses in this never ending game of federal contracting musical chairs. As we enter the second half of the calendar year 2023, this blog summarizes some substantial federal contract wins and losses thus far. Some competitors celebrated while others mourned some rough losses.
Through consumer research and marketintelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Anime gaming is huge, and participants are searching for experiences that transcend digital engagements. The list is long.
Marketintelligence statistics of interest here include: 60% of interactions with brands are online. The market value of board games for 2020 is 9.27 billion dollars was spent on gaming in the U.S. Let’s travel back in time to visualize the consumer intelligence shift. COVID Changed the Game.
When it comes to sales and marketing success, choosing the right tools can make or break your go-to-market strategy. ZoomInfos go-to-marketintelligence platform consistently stands out as the leader in providing actionable data and insights, with advanced AI and automation to help you sell smarter and win faster.
The gaming industry is among the first to enjoy any new advances in VR, and it is also one of the greatest contributors to its advancement. VR gaming companies must consider consumer needs as they develop next-generation systems. The work that the body has to do to compete in the game has a real physical impact.
Gaming has been a defining force, revolutionizing everything from esports to ecommerce, and it’s now at the forefront of experiential marketing powered by consumer and marketintelligence. And Arcane isn’t the only experiential marketer in town. Not only that, but it’s also a revenue opportunity.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. Contify Contify is a marketintelligence platform that provides curated and personalized intelligence on your competitors, customers, and industry.
And while these discussions have been integral to understanding the importance of this iteration of AI today and in the years to come, the question of its value on an individual basis, and specifically within marketingintelligence, is left unanswered. to learn what people want and need, and why they do.
The name of the game is maintaining relationships. Prospecting is a race against the clock, and productivity is the name of the game. ZoomInfo is a leading sales and marketingintelligence solution that provides business development teams advanced company insights, buying signals and essential contact data you can’t find anywhere else.
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Knowing your demographics is critical in Super Bowl advertising as 47% of men believe the game itself is most important as opposed to only 19% of women viewers. And their absence made a lot of room for advertising newcomers in the big game that brought both funny and sober reminders of the times.
And here are a few tech-related marketintelligence statistics that are driving momentum these days: The 5G IoT market stood at $398M in 2019 and is expected to approach $8B by 2026, representing an eye-watering CAGR of 53.3%. Spurred on by the pandemic, global revenue in the video game industry grew by 19.6%
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Tokyo 2020 has been grabbing even more headlines since these Olympic Games were the first to be postponed – ever. . So, how do you create a winning marketing strategy during this unprecedented time? It also features legendary skateboarder, Tony Hawk , as he represents the community in their first-ever games. .
Any enterprise faces its share of struggles these days, and marketintelligence reveals people are overwhelmingly wary of large organizations’ environmental impacts. And we see tech giants leading the charge with marketintelligence to help create options that can push that needle in the right direction.
And both of those types of companies are very different from Activision Blizzard and Electronic Arts who develop video game software. Yet, all of these examples fall into the same SIC code, 7372 which is “Services-Prepackaged Software”…not so helpful for sales and marketing teams.
Consumer and marketintelligence pulls back the curtain to reveal insight informing these major moves. Keeping up with emerging trends in tech has been the name of the game for brands for the longest time. Now you have to be ahead of the game. First Movers May Win the Game. How do they know which direction to go?
. Consumers are dynamic, your consumer and marketintelligence should be as well! So, we are going to reveal how your brand can win its independence from the tedium and level up your understanding of consumers and your market this Fourth of July. So, let’s see some specific examples of consumer and marketintelligence at work.
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