This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How do you know if your company is fully tapping into potential markets? You will have an easier time developing an accurate customer profile with data analytics. Utilize Primary MarketResearch Resources with Data Mining. It is for this reason that your target audience is so crucial. Companies are spending $20.8
SoFi, a modern finance company, often posts about partnerships and options for funding an online business , individuals, and entrepreneurs. This is mainly because posts with no tags perform 10% poorly, whereas posts that tag four profiles see a 48% increase in reach. Another case study that exemplifies this statement? Image Source 4.
Prior to working at Novartis, he spent 12 years at Kantar Health , a life sciences company headquartered in New York, according to his LinkedIn profile. DuBell began his career at Kantar as a research analyst in 2007. He led the publishing of an internationally distributed multi-client marketingresearch report for almost four years.
Niyogi describes herself as an experienced pharmaceutical marketresearch professional who has time and again shown the ability to translate collected information into actionable insights. Her areas of expertise include qualitative and quantitative research and advanced analytics.
Here are the profiles of CI executives from some of the biggest businesses in the telecom industry. Angelique Sabin Marketing Strategy Head T-Mobile. Executive Profile: Angelique Sabin, Integrated Marketing Strategy and Planning Director at T-Mobile. Brittney Marchiando Lead MarketResearch Mngr AT & T.
These are the profiles of some of those executives. Executive Profile: Mellie Chow, Executive Director – Competitive Intelligence and Strategy at Comcast. Susan Addis Sr MarketResearch Mngr AT&T. Executive Profile: Susan Addis, Senior MarketResearch and Analysis Manager at AT&T.
Executive Profile: Stefanie Kowitt, Capture Excellence and CI Team Lead at Lockheed Martin. Kowitt is a 20-year industry veteran whose career is focused on providing marketresearch , competitive intelligence , data analysis , strategic planning and program management for companies that work on Department of Defense programs.
Marketresearch companies in the UK can help you make strategic business decisions with consumer insights. These marketresearch agencies use quantitative and qualitative research methods to help you assess the competition, buyers’ pain points, and motivations. Company Location No. Company Location No.
These are the profiles of some of them. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient. According to her LinkedIn profile, she led the development of a web-based system designed to track and report competitive data , market trends and sales forecasts.
You’re doing your own marketresearch. Launch your next product with a data-driven strategy Attest’s marketresearch platform comes complete with a team of insights professionals who will help your team get real results from your survey data. Because you only get to spend every dollar once, right?
Anupama Pokharna Senior Market, CI Manager Western Digital. Executive Profile: Anupama Pokharna, Senior Market and Competitive Intelligence Manager at Western Digital. Anupama Pokharna serves as the senior manager of market and competitive intelligence at Western Digital , a manufacturer of data storage solutions.
Marketresearch companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Marketresearch also helps you create a marketing strategy and improve user experience with actionable insights into your target market. Company Best for No.
It will be up to each telco’s competitive intelligence professional to deliver the insights needed to capture market share. Executive Profile: Kevin Cooke, Business Intelligence Manager at Verizon Wireless. Executive Profile: Zack Fields, Senior Manager of Mover Marketing at Cox Communications.
Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach. Some finance and operations professionals use these two terms interchangeably. If so, careful marketresearch will be necessary. What is Sales?
Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. Business development can concern anything your company does to expand its market reach. Some finance and operations professionals use these two terms interchangeably. If so, careful marketresearch will be necessary.
Additionally, the report will highlight which consumer insights channels marketers consider a “must” for participating in and the most significant use cases for consumer insights. We highlight some key points from the report below!
Market Intelligence Marketresearch deals specifically with your company, marketing strategy, and product line. Market intelligence is information about the market itself, not your specific positioning. Don’t underestimate the power of social media.
Data restricted to certain groups (finance, research, HR, etc.) In fact, many of these tools will link to existing user control databases such as Active Directory, so existing security profiles may be extended to the data link. Data only accessible by internal teams (employees, consultants, etc.)
Best For: AlphaSense is best suited for corporations, investment firms, financial services firms, or consulting companies conducting comprehensive marketresearch and competitor monitoring. It is consistently ranked as an industry leader by TrustRadius and G2 and was also recognized by Forbes as a Top 50 AI Company in 2023.
These reports also indicate cash flow, assets, liabilities, financing secured, and increasing or decreasing profitability. Expert Call Services – Gain access to more than one million pre-qualified expert profiles spanning all industries across the globe.
AlphaSense also offers an extensive library of marketresearch and expert insights on their website for free, like The Innovator’s Guide to Competitive Intelligence and How to Leverage AI for Competitive Intelligence. SSO capability and advanced user permission management.
The role of a product marketing manager (PMM) varies between different industries, companies, and products. They also take market insights like customer feedback and competitive intelligence back to the product team to influence future product development. Pre-launch stage: Marketresearch, positioning, awareness, and reach.
These reports also indicate cash flow, assets, liabilities, financing secured, and increasing or decreasing profitability. Expert Call Services – Gain access to more than one million pre-qualified expert profiles spanning all industries across the globe.
One of the significant factors for the growth of the insurance market in Europe is the presence of several prominent vendors in the region. There is an increasing demand for alternative finance options due to the minimal availability of debt finance across the traditional banking system. Alan SA, Anywhere 2 go Co.
With case studies from across a range of sectors, including food and beverage, tech, consumer finance, fashion and gaming, you’ll find plenty of inspiration. Asos has accelerated growth through a customer segmentation exercise that allows them to tailor marketing to different niche audiences known as “style tribes”.
With case studies from across a range of sectors, including food and beverage, tech, consumer finance, fashion and gaming, you’ll find plenty of inspiration. Asos has accelerated growth through a customer segmentation exercise that allows them to tailor marketing to different niche audiences known as “style tribes”.
The future of marketresearch is in generative artificial intelligence (genAI). One of the most transformative applications of genAI across all these industries, and others, has been in the form of marketresearch. However, the use of generative AI solutions in marketresearch is not without risk.
Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top marketresearch firms by your side.
These are the profiles of some of them. Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis. Prior to working at Novartis, he spent 12 years at Kantar Health , a life sciences company headquartered in New York, according to his LinkedIn profile.
Executive Profile: Alice Yang, Senior Marketing Analytics Manager at NRG Energy. Alice Yang is the senior manager of marketing analytics at NRG Energy , a power company headquartered in Houston, Texas. Alice Yang is the senior manager of marketing analytics at NRG Energy , a power company headquartered in Houston, Texas.
Executive Profile: Andrew Jesmain, Senior Business Development Manager at L3Harris Technologies. From December 2018 to June 2019, he supported the merger of equals between L3 Technologies and Harris, according to his LinkedIn profile. Per Segerstrom Marketing Programs Director, Kratos Defense. Baltimore Area.
Executive Profile: Matt Krumholz, Senior Competitive Intelligence Manager at Splunk. Earlier, he developed, implemented and refined Splunk’s competitive intelligence operating model with support from colleagues across the security, observability and platform teams, according to his LinkedIn profile. Matt Krumholz Senior Manager Splunk.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content