Entertainment Research Value Chain 
CIO
FEBRUARY 4, 2025
Added up, perhaps these are among the reasons that 51% of companies have not seen an increase in performance or profitability from digital investments, according to KPMG research. Netflix reimagined entertainment to become digital-first. Amazon reimagined commerce to become digital-first. Twitch reimagined gaming.
CIO
AUGUST 21, 2024
More power, more responsibility Blockbuster film and television studio Legendary Entertainment has a lot of intellectual property to protect, and it’s using AI agents, says Dan Meacham, the company’s CISO. “We We believe that multimodal agentic AI is the future,” says Caiming Xiong, VP of AI research and applied AI at Salesforce.
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ATTEST
OCTOBER 16, 2019
Research found that Absolute Radio’s audience of “Reluctant Adults” (people who balance responsibility with adventure) were 80% more likely than the UK average to have hired a vehicle in the last 12months. The research was used to create tailored marketing campaigns, which helped the brand take root abroad.
ATTEST
OCTOBER 16, 2019
Research found that Absolute Radio’s audience of “Reluctant Adults” (people who balance responsibility with adventure) were 80% more likely than the UK average to have hired a vehicle in the last 12months. The research was used to create tailored marketing campaigns, which helped the brand take root abroad.
TBR
NOVEMBER 20, 2024
TBR research shows only the Tier 1 hyperscalers can transcend most, if not all, of the major lifestyle categories to provide a seamless end-to-end ecosystem experience, touching all aspects of people’s lives, primarily due to their scale and access to resources. This group of Tier 1 hyperscalers are collectively referred to as MAMAA.
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