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Entertainment Industry Primer: How Creatives Should Use Consumer Research to Validate Ideas

Netbasequid

Creatives and entertainment industry experts are torn about the inevitable adoption of advanced AI and data analysis capabilities. Jeremy Whitham, Customer Success Strategist with NetBase Quid® understands this concern thanks to his rich creative background with major entertainment industry players, including the BBC, NBC and Warner Brothers.

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SecureIT Preview: How We Think About Event Content

CIO

Its largest industries include financial services, health care, professional and business services, retail, and media and entertainment. Here’s how we think that through. Our host city for SecureIT is New York.

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Speed to Insight is the Entertainment Game Changer

Netbasequid

This is the third in our series of interviews with Jeremy Whitham, Strategist in Customer Success at NetBase Quid® on how consumer research and data analysis are important capabilities for the entertainment and media industry, and any industry really. Being on trend is critical in entertainment and just in general. If so, how?

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OpenAI touts new approach to AI safety after troubling executive transfer

CIO

On Tuesday, OpenAI Chief Executive Sam Altman said that AI safety leader Aleksander Madry is working on “a new research project”, according to a news report from Reuters. Rob Rosenberg, a New York entertainment attorney, said that he is also concerned. “The

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CX + EX = BG: The formula for sustainable business growth

CIO

Research shows that 80 percent of the value creation achieved by the world’s most successful brands comes from their core business —principally, unlocking new revenues from existing customers.

Business 739
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Sports and Entertainment Trends Shift, Spike & Set the Stage for 2022

Netbasequid

Staying on top of these shifts and entertainment trends throughout 2022 using market research will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative.

Sports 98
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Digital campuses: Accessible learning 24/7 with zero downtime connectivity

CIO

Class sizes in East Asia continue to hover around 25-45 despite research showing that students learn as much as 3 months faster in smaller class sizes of 15. Research has shown that active classroom participation can improve learning outcomes by as much as one-half a standard deviation.

Learning 606