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How to incubate a winning innovation program

CIO

Retail, entertainment, music, and banking have largely moved online. In 1995, Microsoft launched Internet Explorer and, by bundling it with its winning Windows 95 product, swiftly eclipsed Navigator as the leading browser. Behind the scenes, the company linked their customers’ Domino’s and Twitter profiles to enable this innovation.

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Monitoring Distributed Assets to Win Again 

Netbasequid

They’re monitoring all of their competitors’ social profiles too. But monitoring these various channels and profiles doesn’t have to be risky or difficult with Rival IQ. Some options an entertainment brand may consider—and monitor—could be: Are quizzes, trivia, and how-to’s driving more engagement than interviews?

Win 98
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Diversification Into Other Verticals Is Critical to Amdocs Sustaining Long-term Growth

TBR

Amdocs is also supporting a variety of brand-forward customers from other verticals, primarily via its Stellar Elements business unit, and is focused on opportunities to help companies in the utilities and media & entertainment verticals with IT and digital transformation.

Win 130
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Pride Promotions Seek to Attract the Pink Pound—Here’s Why!  

Netbasequid

The Pink Pound is strong, and winning this segment’s loyalty is smart business! Unfortunately, too many brands expect an outpouring of support from the LGBTQ+ community for merely hanging pride flags or changing a profile pic. When instead, brands need to make efforts that matter.

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10 Expert Tips on Crafting Engaging Social Media Content

mention

It provides informative and entertaining content for other readers. In the digital age, our social media profiles have become a venue for us to share our thoughts and feelings. Many readers do so to get a chance to win the gift/prize. . This way, you’ll attract the right audience to your social media profiles.

Matrix 355
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Peer Influence and the Power of Facebook Groups in PR

mention

These are the people we might admire from a distance for their lavish lifestyles and otherworldly talents in sports, film, and other entertainment-centric mediums. . Be honest in your approach on why you chose them and ask if they’d do a compensated review in the Facebook Group, on their profile, or on a blog if they have access to one.

Profiling 312
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Lead Conversion: How Do You Stack Up?

Zoominfo

There isn’t one guaranteed way to win your next customer. An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment.