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To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and marketintelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/marketintelligence ‘go to’ story you share?
By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. What Is Online Market Research?
Ways the entertainment industry is taking advantage as well. The live streaming market will be worth over $70 billion by 2021. It’s the number one source of revenue per hour in China, fusing shopping with live video, content marketing , influencer marketing strategy and entertainment. billion in worldwide sales.
When they spot shifts in the market or changes in consumer sentiment, they’re ready to adapt and overcome – or acquire. From a business development standpoint, speed to market is a critical metric for new offerings. Leading companies feed real-time consumer and marketintelligence to their BI software.
Gaming has been a defining force, revolutionizing everything from esports to ecommerce, and it’s now at the forefront of experiential marketing powered by consumer and marketintelligence. And Arcane isn’t the only experiential marketer in town. 40% of those said it increased their feeling of brand loyalty.
As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Why Develop MarketIntelligence ? Gathering MarketIntelligence through Competitive Analysis.
Businesses need to track online activity for many reasons, including the impact it can have on stock market shifts. As we’ll explore below, there are many avenues to pursue when analyzing relevant online activity about your company––consumer, market and media sources to be precise. and AMC Entertainment Holdings Inc.
The United States’ artificial intelligencemarket is forecasted to reach $28.9 Meanwhile, trailing behind is China, whose AI sector is expected to reach a market size of $53.6 Other noteworthy competitors are Japan and Canada, whose AI markets are forecasted to grow at 28.8 ArchIntel™ -. billion by the end of 2021.
promises enhanced user privacy, better protection from cyber criminals, and an immersive experience full of marketing potential! Businesses will enjoy a more functional online presence and marketers will have a host of new ways to reach their audiences. Before we get to its implications on Marketing, what is Web 3.0
The power of affiliate marketing starts with you. Beyond supporting valuable products, affiliate marketing can benefit affiliates and even customers (in some niches). In order to really make money online with an affiliate marketer , you need to find a lucrative niche that makes sense for you. What is affiliate marketing?
1 spot on Apple’s App Store in more than 30 countries this year, signalling that it is a more popular ly download ed app ahead of Instagram, TikTok , Zoom or WhatsApp in those markets. . Clubhouse for Brand Marketing . Market Landscape Heatmap . But companies sure do. Company Dataset Intel . Colored by cluster.).
And the entertainment industry is taking it seriously. We will talk about this and use consumer intelligence to inform us as we go, giving special attention to: Why diversity is a must have. We will talk about this and use consumer intelligence to inform us as we go, giving special attention to: Why diversity is a must have.
Social media monitoring covers various use cases that ultimately help improve your brand health and competitiveness in the market. 63% of marketers feel social listening will become more critical over the coming year. It’s a leg up on market movements, so you stay a step ahead of trends, crises, or even supply chain issues.
Gaming has grown, with the overall market expected to be $321.1 billion by 2026 as detailed in our Consumer and MarketIntelligence Report: Gadgets and Games Gift Guide 2022. The wearable device market in 2022 is valued at about $138 billion and is expected to exceed $390 billion by 2030.
At the speed of today’s market, brands need answers, and they need them fast. As such, brands need tools capable of collecting data and uncovering the patterns that inform marketintelligence. As such, brands need tools capable of collecting data and uncovering the patterns that inform marketintelligence.
Data is taking center stage in the marketing landscape of 2022. Continuous data analysis is a must for brands and marketers – and we have some reasons why – 152 of them, to be exact. If your brand isn’t minding its consumer and marketintelligence monitoring, this may inspire you to reconsider. Video Marketing.
The streaming industry has been an entertainment lifeline during the pandemic, and entertainment titans like Warner Brothers Pictures are setting the pace for 2021 with the next evolution of entertainment. As it stands, AMC and Cinemark are forging partnerships with entertainment giants to strengthen their combined VOD footing.
It took us a long time to build a marketintelligence platform — an information aggregation and analysis platform. Information such as crime, politics, entertainment, sports, etc. Two: If offering a marketintelligence platform is core to your business, you should go ahead and build such a platform.
What are consumers interested in worldwide – and how are marketers aggregating, analyzing and taking action around these interests? Our Global Consumer Insight Analytics Report shares best practices and challenges from leading consumer and marketingintelligence professionals located around the world.
Porter is a genius; I am just a monkey entertaining executives with stories of Competitive Intelligence Power. I dont at all expect every user of intelligence to understand the full power of Porters models. I am sure a market research agency backed this with dazzling slides. That of course is not my pearl of wisdom.
Learning the Language of Love People always talk online, and social intelligence can help companies zero in on the top conversations to help inform market strategies. Overall, despite loud voices skewing perception, the prevailing observations about Pride are positive: It’s time for brands to learn the language of data-driven love!
In our modern, fast-paced business world, the main challenge for marketing is engaging target audiences. Brands with a social media marketing strategy are better positioned to overcome this challenge and achieve their goals. Tips on Facebook marketing Have a complete Facebook Page for your business. Get with the lingo.
And one category that dominates this year, hands down, is entertainment. And reach out if you’d like to better understand how these brands are achieving great things online with the help of consumer and marketintelligence. . The report details what happened there – and why. appeared first on NetBase Quid.
And statistics help us understand TikTok’s influence: Entertainment is the top trending hashtag of TikTok with more than 443 billion views in 2020. We see entertainment, of which music is the largest category, is the top trending hashtag with more than 443 billion views in 2020. Music makes TikTok go round.
Whether it’s scouring the Q&A of peers to prep for an earnings call, quickly understanding market-moving events for a competitive briefing, or just keeping a pulse on non-core companies that impact investment portfolios, earnings call transcripts are a key component to so many of our customers’ day-to-day tasks.
In this roundup, you’ll see key features that will enhance your consumer and marketintelligence gathering efforts, including: Expansion of the industry’s most comprehensive channel coverage. Out of the box, NetBase Quid ® delivers the highest level of accuracy that is unmatched in the market. And let’s not forget Rival IQ!
To succeed, companies must have the capacity to gather and merge multiple consumer and market data sources. And our 2023 Global Consumer Insight Analytics survey report showcases how marketers across various industries leverage consumer research to promote brand recognition and drive business growth.
Opportunities are seen to arise from, among others, the converging and remixing of entertainment experiences as people seek to escape the gloom of a global health crisis. Each telco is expected to fully mobilize its competitive intelligence executives to help capture this wave of opportunities in 2021 and beyond. Her MBA from the J.
Influencer efforts, monitoring how your influencer marketing is performing, along with reach and engagements. Below, our sentiment analysis tool reveals top emotions expressed over an entertainment brand. Below, we see indexed interests of an audience belonging to a top entertainment company. Sentiment Summary. Influencers.
Exploring the ever-entertaining GAO Protest Docket yielded some interesting trends and takeaways to characterize the bidding environment. They have significant contract award activity (average of $6.8 Core takeaways. Below is a summary of findings.
By watching these two avenues, brands can find out the trending topics and consequently discern behavior shifts in the market. It reveals the queries that have been most popular with users across various categories including news, sports, entertainment, food, and people. Why don’t you give it a spin ? Pacify Emerging Detractors.
Before we get going – here are a few statistics to set the stage: The image analysis software market was worth $26.2 The global artificial intelligencemarket is in high demand. Photos and video are a rich resource of consumer and marketintelligence for brands and institutions with the capacity to sift through them.
There are immeasurable circumstances exerting influence in your market, which makes reaching your audience similar to shooting at a moving target. This is why brands need reliable audience intelligence to maintain relevant messaging – and desirable product offerings. What to Look for From Your Audience Intelligence Tools.
The trouble was, they dropped the price so incredibly low in a bit to attract a client base, that they priced themselves out of the market. at least, planning is full speed ahead : “With Sony’s marketing campaign in full swing, there’s no indication yet that the studio plans to shift Spider-Man’s release because of Omicron. ‘I
There’s no question about the central role of social media marketing in business today. If you factor in how the intelligence gathered informs other marketing activities, you can argue that all consumers are influenced in some way by social media. And it’s time we had the conversation: What is social media monitoring for?
The technology industry is evolving at a rapid clip—new innovations, trends, and market players are emerging every day. For tech companies wanting to stay competitive in the current economic climate, market research is imperative.
A brand positioning statement is a summary of the marketing objectives of a business. Beyond the commodity offered, marketing plays a special role in carving out the market, shaping brand perception, and influencing customer behavior. And we’re going to show you how to write one that speaks to yours!
We often deploy our Intelligence Benchmarking Survey as a barometer for process improvement opportunities with many of our clients and over the years have found that nearly 60 percent of the organizations we’ve surveyed struggle with demonstrating and managing the perceived value of competitive and marketintelligence initiatives.
There are concerns, however about the volatility of the cryptocurrency market. There are also concerns about the lack of regulation in the cryptocurrency market, making it more difficult for it to be accepted where legal implications are unclear. Check out the preview below! Key Takeaway #5: Has that crazy kid Crypto grown up at last?
Geopolitical risks, rising inflation, higher interest rates, and economic uncertainty have been and still are creating new challenges for private markets across the globe. Fundraising can be tough because of the slow exit market but established funds will continue to attract funding. Global Private Equity Trends.
The information gathered is further used for various applications such as telecommunications, weather forecasts, scientific research, navigation, entertainment and system connectivity & communications in aerospace and defense industry. Based on region, North America accounted for the highest share in the market i.e. 54.20% in 2017.
We undertook a detailed study to evaluate how effective Google Alerts are for tracking companies (that’s a core component of our marketintelligence offering at Contify). In a similar study, Mathew Woodward, an internet marketing professional, found that Google Alerts missed 46% of the updates.
The Big Three’s relentless growth is altering the distribution landscape, said Sheryl Moore, president and CEO of Moore MarketIntelligence and Wink Inc. It just seems like for those who had planned to retire in five to seven years, I am seeing more of them entertain discussions with these three firms than I would have anticipated.”.
Marketing firms are changing the business of distribution, said Sheryl Moore, president and CEO of Moore MarketIntelligence and Wink Inc. Small- to mid-sized insurance marketing organizations and field marketing organizations are being gobbled up so quickly, it is forcing many to reconsider their plan, she added. “It
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