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To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and marketintelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/marketintelligence ‘go to’ story you share?
Let’s see how brands are partnering social media intelligence with Shopify’s livestream functionality to win big in 2021! Ways the entertainment industry is taking advantage as well. Marketintelligence segments the livestreaming conversation into digestible chunks. 2020 Shopify merchants sold over $5.1
And the entertainment industry is taking it seriously. We will talk about this and use consumer intelligence to inform us as we go, giving special attention to: Why diversity is a must have. We will talk about this and use consumer intelligence to inform us as we go, giving special attention to: Why diversity is a must have.
Data visualizations on the platform not only help you uncover actionable consumer and marketintelligence , but they also aid in sharing your intel to anyone within your organization, so they comprehend the scope of the story the data tells at a glance. Hootsuite is a highly regarded social media account management and monitoring tool.
Building a strong foundation in both areas will provide your organization with superior marketingintelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition.
Gaming has grown, with the overall market expected to be $321.1 billion by 2026 as detailed in our Consumer and MarketIntelligence Report: Gadgets and Games Gift Guide 2022. Marketintelligence helped us unpack the consumer stocking to reveal considerations when it comes to monitors, such as most desired features.
As such, brands need tools capable of collecting data and uncovering the patterns that inform marketintelligence. Decision-making is 5x faster for businesses that leverage data analytics to inform their market understanding. Brands are surrounded by data; however, roughly 80% of it is unstructured. Let’s see why!
The streaming industry has been an entertainment lifeline during the pandemic, and entertainment titans like Warner Brothers Pictures are setting the pace for 2021 with the next evolution of entertainment. As it stands, AMC and Cinemark are forging partnerships with entertainment giants to strengthen their combined VOD footing.
Having consumer and marketintelligence tools that can gather, dissect and segment the millions of online conversations into chewable chunks is critical to understanding what’s happening in the market as a whole. And savvy brands have learned to use this to their advantage in marketing. But what’s being said?
It took us a long time to build a marketintelligence platform — an information aggregation and analysis platform. Information such as crime, politics, entertainment, sports, etc. Two: If offering a marketintelligence platform is core to your business, you should go ahead and build such a platform.
Data is taking center stage in the marketing landscape of 2022. Continuous data analysis is a must for brands and marketers – and we have some reasons why – 152 of them, to be exact. If your brand isn’t minding its consumer and marketintelligence monitoring, this may inspire you to reconsider. Social Media. HootSuite).
Gaming has been a defining force, revolutionizing everything from esports to ecommerce, and it’s now at the forefront of experiential marketing powered by consumer and marketintelligence. And Arcane isn’t the only experiential marketer in town. Experiential Marketing Reboot – Digital Style.
And one category that dominates this year, hands down, is entertainment. And reach out if you’d like to better understand how these brands are achieving great things online with the help of consumer and marketintelligence. . The report details what happened there – and why. appeared first on NetBase Quid.
Leading companies feed real-time consumer and marketintelligence to their BI software. Though it does resonate with certain sectors, like the media and entertainment Industry, which offers intriguing opportunities for merger and acquisition activity. Monitoring Emerging Companies.
What are consumers interested in worldwide – and how are marketers aggregating, analyzing and taking action around these interests? Our Global Consumer Insight Analytics Report shares best practices and challenges from leading consumer and marketingintelligence professionals located around the world.
The exclusive after-hours event at the theme park offers entertainment, character interactions, unique photo opportunities, specialty menu items, and event-exclusive merchandise. The first-ever Disneyland After Dark: Pride Nite is coming to @Disneyland during Pride Month in June!
Exploring the ever-entertaining GAO Protest Docket yielded some interesting trends and takeaways to characterize the bidding environment. They have significant contract award activity (average of $6.8 Core takeaways. Below is a summary of findings.
In this roundup, you’ll see key features that will enhance your consumer and marketintelligence gathering efforts, including: Expansion of the industry’s most comprehensive channel coverage. We practice what we preach and use our capabilities to listen to our audience to exceed expectations and predict what’s coming next.
Porter is a genius; I am just a monkey entertaining executives with stories of Competitive Intelligence Power. I dont at all expect every user of intelligence to understand the full power of Porters models. If you all look alike, you dont have a strategy. That of course is not my pearl of wisdom. I dont have pearls.
And statistics help us understand TikTok’s influence: Entertainment is the top trending hashtag of TikTok with more than 443 billion views in 2020. We see entertainment, of which music is the largest category, is the top trending hashtag with more than 443 billion views in 2020. Music makes TikTok go round.
When it comes to the use of language models trained on large swaths of the internet for decisions that affect not only individuals or businesses, but the market at large, the common (and truthfully, justified) concerns generally fall into two categories: Can I trust this technology to give me the correct answer?
Entertainment center. TikTok has the added advantage of being branded as an entertainment app. Not only is most of the content created for that purpose, but also the majority of TikTok users are there for entertainment. Tips on TikTok marketing Be quick, direct, and clear. TikTok is known for short-form videos.
Our report details this shift across various sectors, including Banking and Finance, Consumer Products, Food and Beverage, Healthcare and Pharmaceutical, Media and Entertainment, Retail, Technology, Transportation, and Travel and Hospitality. On the contrary, it indicates that many brands bring their consumer insight efforts in-house.
It reveals the queries that have been most popular with users across various categories including news, sports, entertainment, food, and people. Written for the global audience, delivered right on time (Halloween), and offering immense entertainment value… What more could one ask for? Why don’t you give it a spin ?
marketing, the role of AI will be in data collection and analysis, information sharing, and automation. On data collection and analysis: This is already happening with consumer and marketintelligence tools that are built entirely on the technology. s Metaverse can be compared to Web 2.0’s s social network.
Below, our sentiment analysis tool reveals top emotions expressed over an entertainment brand. Below, we see indexed interests of an audience belonging to a top entertainment company. This is why understanding consumer sentiment is an important metric when measuring brand awareness.
Market Landscape Heatmap . The Quid Companies dataset also has a powerful view that allows us to compare market segments (clusters) to each other using marketintelligence criteria such as investment, maturity, and growth. This can lay out a very efficient path for identify ing market opportunities. .
Photos and video are a rich resource of consumer and marketintelligence for brands and institutions with the capacity to sift through them. Artificial intelligence is the key to unlocking intel that informs many use cases. The industry was valued at $62.35 billion in 2020 and is projected to grow at an astonishing CAGR of 40.2%
Misunderstanding your target audience impacts your bottom line, so it’s imperative to get it right – as these stats suggest: Capitalizing on audience intelligence and market trends is critical to maximizing your advertising dollar and your product reach – and knowing who you’re trying to reach matters. NetBase Quid.
and AMC Entertainment Holdings Inc. Those who once scoured the online message forum for brazen and unexpected trading ideas say they are mostly finding members still chatting about stocks such as GameStop Corp. GME -2.75% ? AMC -0.16% ? Constructive feedback on trades, some users complain, has largely been replaced by cheerleading.
Time will tell – and you can be sure the entertainment industry will be monitoring the online conversation, sentiment and emerging trends closely over the coming weeks. And your brand should be as well.
In fact, over at Rival IQ we have questioned whether it should be categorized as a social media app or an entertainment platform , like Netflix. Leading consumer and marketintelligence tools are designed to offer you best-in-class social media monitoring. That’s not to throw shade at the classics.
You can try blog posts, videos, and social media posts to compare pet accessories, create how-to posts, or go the entertainment route and drop in a product mention. This digital marketingintelligence platform also works if you’re looking for new referral (and link) opportunities for your brand.
We often deploy our Intelligence Benchmarking Survey as a barometer for process improvement opportunities with many of our clients and over the years have found that nearly 60 percent of the organizations we’ve surveyed struggle with demonstrating and managing the perceived value of competitive and marketintelligence initiatives.
The information gathered is further used for various applications such as telecommunications, weather forecasts, scientific research, navigation, entertainment and system connectivity & communications in aerospace and defense industry. million in 2017 and is projected to reach $3.21 million in 2017 and is projected to reach $3.21
The Big Three’s relentless growth is altering the distribution landscape, said Sheryl Moore, president and CEO of Moore MarketIntelligence and Wink Inc. It just seems like for those who had planned to retire in five to seven years, I am seeing more of them entertain discussions with these three firms than I would have anticipated.”.
Amazon is guided by four principles: Customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
Marketing firms are changing the business of distribution, said Sheryl Moore, president and CEO of Moore MarketIntelligence and Wink Inc. Small- to mid-sized insurance marketing organizations and field marketing organizations are being gobbled up so quickly, it is forcing many to reconsider their plan, she added. “It
We undertook a detailed study to evaluate how effective Google Alerts are for tracking companies (that’s a core component of our marketintelligence offering at Contify). Earlier, readers used to go to news website’s homepage and, apart from news, consume other content such as entertainment, sports, lifestyle and more.
Through consumer research and marketintelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and marketintelligence can reveal gaming industry intel useful for future releases.
The technology has played a key role in transforming the entertainment industry. Market value and components. The augmented and virtual reality technology has been around for years and has undergone several developments owing to the advancements in computational power, high-resolution displays, graphics processing, and storage.
According to the latest marketintelligence report by BIS Research titled “Global Telepresence Robot Market by Value and Volume – Analysis and Forecast (2018-2023),” the global telepresence robot market was valued at $61.3 A fusion of video collaboration solutions and robotics technology formed the telepresence robots.
A Flurry of Private Equity Bailouts Endeavor Holdings (NYSE: EDR) Endeavor Holding’s debut on the NYSE in 2021 was the first of its kind for an entertainment and talent company, however it was not the first time the conglomerate attempted to go public.
It scans consumer, competitive, and marketintelligence to help you make the best of your situation in the market. And let’s face it – sometimes finding whitespace in a crowded market seems like an effort in futility. However, just because every avenue looks crowded doesn’t mean there’s nowhere to turn.
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