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The Omnichannel Shopping Experience: How to Address Customer Preferences

CIO

People rely on their smartphones, social platforms, and digital channels for information, entertainment, and online purchases. A critical step in creating a smooth journey is offering digital profiles that can be accessed by customers across multiple synchronous shopping channels. Nearly two-thirds (65%) of U.S.

Profiling 370
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How to nail Instagram marketing in 2021?

mention

People and businesses rely on social media to contact friends, absorb news, be entertained, and stay connected is more critical than ever. Make your profile more appealing. Fortunately, your Instagram profile has a few additional fields for showcasing your brand and making it easier for people to find you. The Takeaway.

Marketing 320
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Understanding The Phenomenal Impact of Social Data on B2B Funnels

Smart Data Collective

Social media data (or social data — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. Social data can enrich your lead profiles with these details. This information allows you to personalize your sales outreach. Lead Attribution.

Sales 362
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7 Ways To Use Big Data To Your Advantage On Social Media

Smart Data Collective

If you want to get an edge on your competitors and make waves in your industry, you should be combining the wealth of information provided through big data analytics and the power of social media. You don’t have to “trick” consumers into following your brand if you know how to personalize your social media profiles.

Advantage 353
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

When you don’t have an ideal customer profile, you risk attracting the wrong customers — inevitably wasting your time and theirs. To lay the foundation for your Instagram strategy, start by creating an ideal customer profile. Will this post bring value to, educate, empower, or entertain my ideal customer? So, think about it.

Marketing 351
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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Providing value means delivering content that educates, entertains, or both. In the age of information overload, people are bombarded with content from all channels. If you have any other relevant information about them (such as their company size, location, or pain points), be sure to include that in the email as well.

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Best Practices for Reaching Gen-Z on TikTok, Snapchat, and More

mention

Born after 1996, Gen-Z users are technology savants who use social media to get entertainment, find inspiration, and make their voices heard. And unlike LinkedIn, the majority of content on this platform is mostly for entertainment, as opposed to information and education. This group also just expects technology to work.