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To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and marketintelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/marketintelligence ‘go to’ story you share?
Let’s see how brands are partnering social media intelligence with Shopify’s livestream functionality to win big in 2021! Ways the entertainment industry is taking advantage as well. Marketintelligence segments the livestreaming conversation into digestible chunks. 2020 Shopify merchants sold over $5.1
And the entertainment industry is taking it seriously. We will talk about this and use consumer intelligence to inform us as we go, giving special attention to: Why diversity is a must have. We will talk about this and use consumer intelligence to inform us as we go, giving special attention to: Why diversity is a must have.
They inform what makes consumers tick, what they love and hate, pain points, and where they’re looking for advice. As such, this tool provides rich insights for sectors such as entertainment, renewable energy, mass media, manufacturing, hospitality, and food technology – just to name a few.
As such, brands need tools capable of collecting data and uncovering the patterns that informmarketintelligence. Decision-making is 5x faster for businesses that leverage data analytics to inform their market understanding. And that’s where thematic analysis comes in! How to conduct a thematic analysis.
Gaming has grown, with the overall market expected to be $321.1 billion by 2026 as detailed in our Consumer and MarketIntelligence Report: Gadgets and Games Gift Guide 2022. Our report informs brands on the state of gaming, gadgets and more, highlighting this season’s go-to gifts in the gaming and smart gadget arena.
Building a strong foundation in both areas will provide your organization with superior marketingintelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition. Find Your Competitors.
Instead, think of your secondary research as informing you for your primary research. The first question elicits a yes or a no, while the second could provide more information on what types of flavors consumers are looking for. And savvy brands have learned to use this to their advantage in marketing. But what’s being said?
What are consumers interested in worldwide – and how are marketers aggregating, analyzing and taking action around these interests? Our Global Consumer Insight Analytics Report shares best practices and challenges from leading consumer and marketingintelligence professionals located around the world.
Brands are stuck recreating the wheel lately, and any benchmarking data should be gobbled up greedily to inform future campaign planning. And one category that dominates this year, hands down, is entertainment. This will make understanding current brand passion trends, and what has come immediately before them, extremely important.
Learning the Language of Love People always talk online, and social intelligence can help companies zero in on the top conversations to help informmarket strategies. Leveraging social intelligence can help businesses better understand audience needs and uncover and connect with their LGBTQ+ demographic.
It took us a long time to build a marketintelligence platform — an information aggregation and analysis platform. A platform for continuous monitoring of thousands of websites for new information on competitors, customers, industries and other signals such as sales opportunities. 1: Sourcing of information.
Generative AI is changing the way people generate new ideas, collect information, and go about their day-to-day lives. Summaries access the key information from a call in concise, bulleted format — without the fluff — and cite their sources. Verifiable information.
And statistics help us understand TikTok’s influence: Entertainment is the top trending hashtag of TikTok with more than 443 billion views in 2020. For this information we look to social media monitoring to understand what is being said. Our clusters below offer up information on emerging trends of this platform.
When they spot shifts in the market or changes in consumer sentiment, they’re ready to adapt and overcome – or acquire. Continuous Monitoring to Inform Competitive Moves & Acquisitions. From a business development standpoint, speed to market is a critical metric for new offerings. Monitoring Emerging Companies.
Gaming has been a defining force, revolutionizing everything from esports to ecommerce, and it’s now at the forefront of experiential marketing powered by consumer and marketintelligence. And Arcane isn’t the only experiential marketer in town. Experiential Marketing Reboot – Digital Style.
We selected a sample of contract awards made by the Defense Information Systems Agency ( DISA ) over the period of 2019 to 2022. Exploring the ever-entertaining GAO Protest Docket yielded some interesting trends and takeaways to characterize the bidding environment. Let’s explore the merit of this belief with *gasp* real analysis.
3% strongly agree that consumer insights are essential for informing their brand’s strategic decision-making. And staying competitive in today’s marketplace requires businesses to understand where consumers gather and share information. So, how are brands using social channels in their marketing efforts?
In this roundup, you’ll see key features that will enhance your consumer and marketintelligence gathering efforts, including: Expansion of the industry’s most comprehensive channel coverage. We practice what we preach and use our capabilities to listen to our audience to exceed expectations and predict what’s coming next.
Opportunities are seen to arise from, among others, the converging and remixing of entertainment experiences as people seek to escape the gloom of a global health crisis. Each telco is expected to fully mobilize its competitive intelligence executives to help capture this wave of opportunities in 2021 and beyond.
It allowed information sharing on static HTML pages easily viewed on a browser but that was it. that marketers need to know about. Artificial intelligence (AI). marketing, the role of AI will be in data collection and analysis, information sharing, and automation. You couldn’t interact with the content.
Entertainment center. TikTok has the added advantage of being branded as an entertainment app. Not only is most of the content created for that purpose, but also the majority of TikTok users are there for entertainment. Tips on TikTok marketing Be quick, direct, and clear. TikTok is known for short-form videos.
He also offered his marketing expertise to computer software company Winshuttle for a little over five years. He was the director of marketing analytics at San Mateo, California-based Freedom Financial Network from 2020 to 2021 and was the customer acquisition analytics manager for Las Vegas-based Direct Edge Brands from 2013 to 2015.
It reveals the queries that have been most popular with users across various categories including news, sports, entertainment, food, and people. This may involve giving a helpful tip, accepting a challenge, making a meme, retweeting a resonant post, or sharing information on a trending topic that resonates with your audience.
Often, brands will have the proper tools for social media monitoring and still miss out on the wealth of information that consumer conversation is supposed to offer. There’s no question about the central role of social media marketing in business today. They get the data but they don’t know how to use it. Why Sentiment Matters.
Photos and video are a rich resource of consumer and marketintelligence for brands and institutions with the capacity to sift through them. Artificial intelligence is the key to unlocking intel that informs many use cases. The industry was valued at $62.35 through 2028. And there’s tons to dig through.
Misunderstanding your target audience impacts your bottom line, so it’s imperative to get it right – as these stats suggest: Capitalizing on audience intelligence and market trends is critical to maximizing your advertising dollar and your product reach – and knowing who you’re trying to reach matters. NetBase Quid.
You can try blog posts, videos, and social media posts to compare pet accessories, create how-to posts, or go the entertainment route and drop in a product mention. So when someone searches for them, they tend to be well-informed on a topic and ready to make a purchase. These low-volume keywords are also very specific.
We often deploy our Intelligence Benchmarking Survey as a barometer for process improvement opportunities with many of our clients and over the years have found that nearly 60 percent of the organizations we’ve surveyed struggle with demonstrating and managing the perceived value of competitive and marketintelligence initiatives.
If your employees are engaged, informed and feel valued, they can be powerful, trusted advocates in these online spaces,” sa ys Robyn Hannah, senior director of global communications for Dynamic Signal. . Market Landscape Heatmap . This can lay out a very efficient path for identify ing market opportunities. .
Like any piece of business information, your brand positioning statement should have a clear message and audience. And the message you want to send to the marketing team is, “This is us, this is who we serve, and this is how we do it.” How to Write Your Brand Positioning Statement.
M2M and IoT technology further enable the acquisition of information from a number of scattered satellites and other technologies connected to these remote devices. Over the years satellites have played a pivotal role in connecting remote devices and integrating the information gathered from them.
Strangely, information missing in alerts can, sometimes, be found in simple Google search. The quality of our decisions depends on the information that we have. I have created many alerts, and after conceding to the barrage of information sent my way, had to delete them. Let me start by sharing some of my observations.
In order to inform the most likely outlook for private equity (PE) in 2023, it is important to look back at the most impactful trends of the past year. Geopolitical risks, rising inflation, higher interest rates, and economic uncertainty have been and still are creating new challenges for private markets across the globe.
A Flurry of Private Equity Bailouts Endeavor Holdings (NYSE: EDR) Endeavor Holding’s debut on the NYSE in 2021 was the first of its kind for an entertainment and talent company, however it was not the first time the conglomerate attempted to go public.
Through consumer research and marketintelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and marketintelligence can reveal gaming industry intel useful for future releases.
Less than two decades later, streaming services have taken over as one of the leading forms of digital entertainment, significantly disrupting cable and broadcast television, and completely transforming consumer behavior and expectations. Think about how easy for Disney or for Netflix or Max or whoever to do a pay-per-view.
In an unpredictable market, C-Suite leaders are starting to question what information should be reviewed before purchasing a portfolio. This is a required, if not the first, question to ask before entertaining a deal because if the seller lacks a reasonable answer, that’s a red flag. Why are you selling the business?
Strangely, information missing in alerts can, sometimes, be found in simple Google search. The quality of our decisions depends on the information that we have. I have created many alerts, and after conceding to the barrage of information sent my way, had to delete them. I need information on SEO in all caps?—?not
For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
And while these products are still largely seen as novel entertainment for consumer use, they also have a multitude of applications in the workplace and educational sphere. But in today’s age of information overload, finding the right insights and cutting through the noise is a nearly impossible task.
Whether your brand is a novice in business intelligence or a seasoned player, competitor tracking is crucial for gaining comprehensive marketintelligence. If your brand underestimates its competition or relies on flawed information, it cannot establish dominance in the market.
In addition to menu customization, data insights about spending habits and consumer behavior can informmarketing strategies, pricing, and consumer relationship management. Several companies are emerging that specialize in providing these data insights to restaurants—with great results.
They use a unique virtual card number for each transaction, reducing the risk of fraud and information theft. Check out the preview below! Key Takeaway #1: Goodbye retail banking, hello neobank (and what is a neobank anyway?) Not much good comes out of a global pandemic. Key Takeaway #5: Has that crazy kid Crypto grown up at last?
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