Remove Education Remove Market Research Remove Market Segmentation
article thumbnail

IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate.

article thumbnail

Brand24 vs. Brandwatch: Which Is the Right Choice? (2025 review)

mention

Both platforms excel at tracking online conversations and brand mentions, but they serve different market segments with varying levels of sophistication and price points. The following analysis breaks down these tools’ capabilities across critical areas that matter most to social media managers and market researchers.

Analysis 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Present Your Market Research Results And Reports In An Efficient Way

Datapine Blog

there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Your Chance: Want to test a market research reporting software? Explore our 14 day free trial & benefit from market research reports! What Is A Market Research Report?

article thumbnail

How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

Two different approaches for calculating total addressable market. Top-Down Market Size. The Top-Down approach to calculating TAM uses industry research to estimate the size of your addressable market. To get a more tailored view, third-party consultants are often hired to size a market.

Analysis 273
article thumbnail

4 Data Goldmines Your Company Should Not Ignore

Smart Data Collective

In an earlier age, perhaps as little as a decade ago, businesses had to rely on intuition and educated guesses to guide their spending. Software tools and social media engagement can provide a good view of the market segmentation – which groups respond to various messages. ” Today, data is everywhere.

article thumbnail

Pandemic, Cost-Effectiveness Driving Expansion of US eLearning Market

ArchIntel

The eLearning market in the United States is expected to grow by $21.64 billion between 2020 to 2024, according to a study by market research firm Technavio. Also helping propel the emerging sector’s growth is today’s evolved learning and education landscape, the report said. higher education.

Marketing 104
article thumbnail

15 Tips for Understanding Your Industry and Gaining a Competitive Edge

Aqute Intelligence

For example, our company Aqute could be in competitive intelligence , or market research, or consulting. And even so, the size of the market may be so large that only a small number of companies will have meaningful market share.tin 3. You need to be able to define your segment more narrowly.