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MarketIntelligenceMarketintelligence comes down to the data that you gather about the external environment that your organization operates in. Competitor Intelligence Competitor intelligence is data about your competition’s strengths, weaknesses, tactics, and strategies.
Some of the activities that power these efforts include risk analytics , competitor analysis , SWOT analysis, SMART goal setting, and more. And it all hinges on consumer and marketintelligence. With marketintelligence, you get to see all the movements within your industry. What does this entail?
For instance, the structure of your template may be different if you’re preparing a presentation for investors to expand your business versus an ongoing intelligence gathering to inform internal strategies. Understanding the demographic characteristics of your market is crucial to marketing success. Other factors.
In an age of information overload, you need a marketintelligence tool that will swiftly pinpoint and surface crucial business information. The best marketintelligence tools leverage artificial intelligence (AI) and automation to transform the due diligence process and broaden the scope and scale at which it is performed.
This guide will compare 12 of the top competitor analysis tools on the market today, highlighting factors you need to know about to choose the right one: key features, limitations, capabilities, cost, and more. Additionally, for those looking for a full-scale marketintelligence solution, SpyFu falls short.
Best Enterprise Search Engines At a Glance AlphaSense – Best for extracting insights and answers from both high-value internal and external marketintelligence content with the power of artificial intelligence— all on a single platform.
Our suite of tools currently includes: Smart Summaries This feature allows you to glean instant earnings insights (reducing time spent on research during earnings season), quickly capture company outlook, and generate an expert-approved SWOT analysis straight from former competitors, partners, and employees.
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