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PepsiCo transforms for the digital era

CIO

However, for the sake of success and efficiency in digital transformations, companies should be looking to educate and upskill as many internal people as they can, because their knowledge of the organization’s business processes is hard to replace.” Every data set, every data KPI, or every data field is as important as the app,” she says.

KPI 543
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5 hot IT budget investments — and 2 going cold

CIO

One of IT’s first big projects is embedding AI into its SmileMaker platform to access its user database “to create an educational experience for our customers and show them what SmileDirectClub can do for them. This technology will help our customers get started quicker and will also allow us to reach more people.”

Hospitals 545
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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

The primary KPI to monitor is match rate. Your primary objective is to pique their interest and generate intent by educating them with upper-funnel content like infographics and blogs. If they have little intent , they may be exploring options and educating themselves on a problem relevant to your business.

Matrix 130
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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

The primary KPI to monitor is match rate. Your primary objective is to pique their interest and generate intent by educating them with upper-funnel content like infographics and blogs. If they have little intent , they may be exploring options and educating themselves on a problem relevant to your business.

Matrix 130
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5 B2B Marketing Metrics That Matter

Zoominfo

The natural way to calculate this key performance indicator (KPI) is to divide the number of sales made in a specific time period, by the number of leads generated within that same time period. Initial Customer Acquisition Cost (CAC) Another important B2B marketing KPI is your Customer Acquisition Cost.

Marketing 100
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How To Present Your Market Research Results And Reports In An Efficient Way

Datapine Blog

Primary KPIs: a) Unaided Brand Awareness. The first market research KPI in this most powerful report example comes in the form of unaided brand awareness. This market survey report sample KPI focuses on aided brand awareness. Primary KPIs: a) Usage Intention. b) Aided Brand Awareness. c) Customer Effort Score (CES).

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Panera CIO John Meister on mastering customer experience

CIO

The first part of leveraging data is really understanding what we want to do with it — what is the KPI or the business metric we want to change? Let’s call some restaurant GMs to educate us. Step one is hiring people smarter than you in any given subject. We have people much smarter than me when it comes to restaurant data.