Crayon

DECEMBER 9, 2020

You work hard to stay on top of your competitors’ moves. You sift through big and small changes alike and analyze the data to identify trends and strategies. But then what do you do with the data? One of the biggest challenges with making use of competitive intelligence (CI) is distributing that intel to the relevant stakeholders within your organization so that your team can take action on your competitive insights.

Competitive Intelligence 617

Competitive Intelligence Competitive Intelligence Intelligence 617

CIO

JULY 13, 2020

The world bought into the idea of continual improvement ever since Japanese car companies embraced it in the ‘70s and ate Detroit's lunch. But you can’t improve what you can’t measure – which is why analytics now envelops the entire enterprise, crunching every data set it can find to get a clear view of current reality and suggest a better road ahead.

Business Intelligence 545

Business Intelligence Advantage Advantage Intelligence 545

Cipher

NOVEMBER 25, 2020

Qualtrics and Knowledge360 are both software tools with competitive intelligence features. Qualtrics empowers businesses to collect meaning and useful feedback that turns into data points. This feedback is harvested from customers, employees and product testers. Their work fuels a brand’s competitive intelligence with meaningful stats, trends and market data.

Competitive Intelligence 514

Competitive Intelligence Competitive Intelligence Intelligence 514

Smart Data Collective

OCTOBER 25, 2020

The IoT is becoming increasingly commercialized. IDC estimates that there will be 41.6 billion IoT devices online by 2025. As the IoT continues to expand, companies across the world are looking for new ways to embrace its potential. One of the most overlooked benefits of the IoT is with indoor mapping. Companies can find a number of useful IoT approaches to achieve this goal.

Technology 363

Technology Technology Information Competitive 363

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Alexa

NOVEMBER 16, 2020

In a world of social shares and viral content, what good is an amazing piece of content if no one sees it? To get as many eyes on it as possible, your content needs to be shareable. Shareable content spreads across the Internet as audiences connect with a topic, idea, or story, and click to share it with their friends and followers. If you want your content to stand out with a large number of shares, you need to answer some important questions first.

Analysis 326

Analysis Research Knowledge Information 326

Crayon

DECEMBER 29, 2020

As we head into the New Year, many of us are deep in planning, strategy brainstorm sessions, and goal-setting. For competitive intelligence (CI) practitioners, there are many elements to building your annual plan. CI pros have their own roles and KPIs to think about, but the impact of their work felt across the entire organization.

Competitive Intelligence 611

Competitive Intelligence Competitive Brainstorming Intelligence 611

Crayon

DECEMBER 18, 2020

The new year is right around the corner. If you haven’t already, you’re likely about to kick-off your 2021 planning. A lot has happened in 2020 that has impacted businesses across the globe and changed how many of us run our businesses. For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? How are you prioritizing the many ways you can support competitive strategies across the company?

Competitive Intelligence 609

Competitive Intelligence Competitive Intelligence Intelligence 609

CIO

FEBRUARY 27, 2020

Remember when software as a service (SaaS) was the future of computing?

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Cipher

DECEMBER 7, 2020

I had the distinct pleasure of interviewing one of the most respected and experienced minds in CI and was able to pick her brain about the greatest challenges that face competitive intelligence leaders and teams today.

Competitive Intelligence 497

Competitive Intelligence Competitive Intelligence Intelligence 497

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

CIO

JULY 30, 2020

Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.

Business Intelligence 498

Business Intelligence Intelligence Intelligence Business 498

Crayon

DECEMBER 2, 2020

The following post was written by Bill Strugger. Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or people. HERE has 10,000 employees and is HQ in Amsterdam. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).

Market Intelligence 473

Market Intelligence Battlecard Intelligence Intelligence 473

CIO

JUNE 2, 2020

Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand. Market intelligence and advisory firm Mordor Intelligence forecasts the global data visualization market to achieve a compound annual growth rate of more than 9 percent between 2020 and 2025 as businesses seek to become more analytically driven.

Market Intelligence 470

Market Intelligence Business Intelligence Intelligence Intelligence 470

Crayon

DECEMBER 4, 2020

The cool thing about working at Crayon (besides incredible dog and cat Slack channels) is that I get to talk to Product Marketers a whole lot—whether it’s on LinkedIn, in the awesome Product Marketing Alliance (PMA) community, or at product marketing events like PMC or PMA Summits. I get to understand their problems, what their day-to-day is like, and how they operate within their organizations.

Competitive Intelligence 422

Competitive Intelligence Competitive Intelligence Intelligence 422

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IT

Cipher

DECEMBER 3, 2020

Want to know what the leading insurance companies are monitoring on a daily basis? Understanding where to glean competitive data is half the battle!

Competitive 414

Competitive Competitive Intelligence Intelligence Intelligence 414

Crayon

DECEMBER 21, 2020

The following post was written by Ameeta Soni. Ameeta is a strategy and marketing expert and consultant , often serving as an interim CMO. She previously served as CMO at VFA, PlatformQ Health, WorldAPP, and Assemble Systems. Ameeta drives growth by leveraging her broad experience in forming and executing winning strategies, launching new products, leveraging digital to rapidly growing demand, building compelling brands, and creating strategic partnerships for technology and digital health compa

Win 369

Win Competitive Technology Technology 369

Crayon

NOVEMBER 24, 2020

The following post was written by Bill Strugger. Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or people. HERE has 10,000 employees and is HQ in Amsterdam. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

CIO

OCTOBER 15, 2020

This article was co-written with Leila Dige. As the amount of knowledge generated within organizations continues to rise, firms must implement systems that make it easy for employees to find the information they need when they need it. Doing so not only stands to improve employee experience and boost productivity, but also can enable a level of agility and innovation that can become a competitive differentiator.

Knowledge 369

Knowledge Intellectual Property Management Loss 369

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

CIO

JULY 13, 2020

The COVID-19 pandemic has profoundly disrupted supply chains across the globe. This is especially true in the manufacturing industry, where supply chain managers must track and analyze the pandemic’s impact in every region that effects their business: Is it safe to bring staff into factories? Are suppliers still shipping — or even still in business?

Management 365

Management Business IT 365

CIO

OCTOBER 6, 2020

When Salesforce completed its $15.7 billion acquisition of Tableau Software in August 2019, IT leaders were left wondering what the largest acquisition in Salesforce history might mean. A bit more than a year later, Tableau has provided some insight into its plans, announcing that Salesforce's Einstein Analytics will be rebranded Tableau CRM and Einstein's advanced analytics capabilities will be integrated with Tableau's other offerings.

Sales 364

Sales Marketing Marketing IT 364

Smart Data Collective

NOVEMBER 25, 2020

Machine learning is transforming the financial sector more than anybody could have ever predicted. This technology might be more important than ever during the pandemic, as financial institutions discover that many traditional protocols aren’t nearly as effective. One of the most significant changes brought by advances in machine learning is with the loan underwriting process.

Learning 362

Learning Algorithm Predictive Analytics Capital 362

Smart Data Collective

OCTOBER 25, 2020

Machine learning has become a major game changer for the cryptocurrency industry. Most of the benefits are machine learning have been positive for the market. Machine learning is being used to predict price patterns more easily. However, some of these changes are not as welcome. Machine learning is making cryptocurrencies easier to trace. Since their inception, cryptocurrencies have gained popularity in several parts of the world.

Learning 363

Learning Advantage Advantage Security 363

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Smart Data Collective

SEPTEMBER 21, 2020

Two or three decades ago, gathering data was the biggest challenge businesses faced. Leaders craved more information and access. Today, these same companies are drowning in data. The challenge of today is organizing and making sense of the data. 4 Tips to Help You Make Sense of Your Data. With so much emphasis on collecting and accessing data, it’s easy to become so paralyzed by information that you fail to do anything with it.

Business 363

Business Innovation Information Security 363

Smart Data Collective

NOVEMBER 18, 2020

The Data Scientist profession today is often considered to be one of the most promising and lucrative. The Bureau of Labor Statistics estimates that the number of data scientists will increase from 32,700 to 37,700 between 2019 and 2029. Unfortunately, despite the growing interest in big data careers, many people don’t know how to pursue them properly.

Data Mining 360

Data Mining Analysis Predictive Analytics Data Analysis 360

Smart Data Collective

SEPTEMBER 17, 2020

Nowadays, terms like ‘Data Analytics,’ ‘Data Visualization,’ and ‘Big Data’ have become quite popular. These terms are fundamentally tied predominantly to matters involving digital transformation as well as growth in companies. In this modern age, each business entity is driven by data. Data analytics are now very crucial whenever there is a decision-making process involved.

Finance 360

Finance Banking Knowledge Competitive 360

CIO

OCTOBER 6, 2020

Earlier this year, Microsoft announced it would retire 15 certifications and 44 exams, including MCSA: BI Reporting, which validated data analysts' expertise using Power BI and Excel to visualize data via dashboards and reports. The move is the culmination of the company's 2018 decision to focus on role-based certifications such as data analyst, data engineer, and data scientist.

IT 360

IT 360

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