Sat.Sep 18, 2021 - Fri.Sep 24, 2021

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Sales Enablement Metrics: 7 Ways to Measure Success

Crayon

Whether you’re a marketer or a sales manager, there are innumerable ways you can empower sellers to do their jobs more effectively. You can provide content that helps them personalize emails. You can provide tactics that help them overcome objections. You can provide intel that helps them win competitive deals. Sales enablement comes in all shapes and sizes—which means there are dozens of metrics you can use to measure the success of your efforts.

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How the right automation strategy can unlock data silos

CIO

A recent Ernst and Young report found that 81% of organizations embrace the notion that data should be at the heart of all decision making. Yet, in many organization the decision-making process is stalled because data is still kept in silos.

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7 Tips for Keeping Your Competitive Strategy on Track

Cipher

A strong competitive strategy is essential to the growth and success of any organization. Executed right, a comprehensive competitive strategy enables organizations to build strategic advantages over their competitors and create a defensible market position. In the long-term, this unlocks the ability to achieve superior financial returns.

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What Should Data Developers Know About Kubernetes Troubleshooting?

Smart Data Collective

We have previously talked about some of the open source tools available to create big data projects. Kubernetes is one of the most important that all big data developers should be aware of. Kubernetes has become the leading container orchestration platform to manage containerized data-rich environments at any scale. It has vastly simplified container deployment and management yet with the added complexity of managing clusters.

Loss 359
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Millennial vs Gen-Z Marketing: 7 Key Differences Marketers Should Know

mention

If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. As Gen-Z gets older and joins the workforce, we’re seeing some key differences in how each one budgets, spends, and saves based on their values and perception on brands and industries. It’s no secret that each generation is shaped by different factors, including environmental and political events that may shape their worldview.

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Synthesis vs. Analysis: Breaking Down the Difference

Cipher

Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process. All too often, business leaders conflate synthesis and analysis, a mistake that can be very damaging to the overall success of M/CI efforts within an organization.

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How Can Machine Learning Change Customer Reviews?

Smart Data Collective

Machine Learning is a branch of Artificial Intelligence that works by giving computers the ability to learn without being explicitly programmed. Machine Learning is already being used in many aspects of our life , from recommending movies or music based on past preferences to giving doctors’ advice on relevant treatments for their patients. As technology advances, machine learning will have more opportunities to help businesses engage with their customers and improve the overall customer experie

Learning 350
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Next-Gen Sales Execs Demand Automation

Zoominfo

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. More than 20 years later, sales professionals are on the verge of another groundshift, this time to sales automation tools.

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Core Web Vitals Case Study: How to Improve Your Scores & Boost SEO

Weidert Group

In May 2021, we took a look at Google’s inclusion of Page Experience as a new factor in its website ranking algorithm and three specific, measurable user experience ranking signals within Page Experience, called Core Web Vitals. Google Core Web Vitals metrics have thus become an important part of an effective, comprehensive web design and technical SEO checklist.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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What a Social Media Intelligence Platform Does

Netbasequid

If you own a business you must have encountered the term “media intelligence platform.” You might have also heard that you need one in order to succeed. But what is a media intelligence platform exactly? Let’s find out. First, some stats: 32% of consumers report that they’d walk away from a brand they love after just one bad experience. In a recent Statista study, 58% of companies reported that media intelligence had a notable positive impact on customer retention and loyalty.

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What Skills Are Needed for a Career in Data-Driven Cybersecurity?

Smart Data Collective

Big data has become more important than ever in the realm of cybersecurity. You are going to have to know more about AI, data analytics and other big data tools if you want to be a cybersecurity professional. Big Data Skills Must Be Utilized in a Cybersecurity Role. As far as computer and information technology occupations go, security awareness training is a key starting point for anyone interested in the bright future that this sector offers.

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Buyer Engagement: 3 Crucial Data Tips

Zoominfo

Every salesperson has a hefty responsibility: find new business, engage decision-makers, and close deals. Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. How do you engage customers and get them excited about your offer?

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FUNDING UNIVERSAL LIFE INSURANCE AT TARGET? YOU’RE MISSING THE POINT: REPRINT #LIAM

Wink Intel

The following article is a reprint, originally written July 15, 2013 by Sheryl J. Moore: Throughout the past [20] years of working with universal life (UL) products, one comment in particular has been overheard far too often: “…fund this UL at [X percent] over target.”. This comment is especially popular in the indexed life market, where the product may be new to producers, and a lack of product knowledge may run rampant.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Three Tips for Safeguarding Against Data Breaches

Dataversity

Click to learn more about author Balaji Ganesan. Sources indicate 40% more Americans will travel in 2021 than those in 2020, meaning travel companies will collect an enormous amount of personally identifiable information (PII) from passengers engaging in “revenge” travel. In a near 100% digital world, sensitive information including credit card numbers, email addresses, phone numbers, COVID-19 […].

Travel 98
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Data-Driven Strategies for Resolving Cyber Threats as a Business Owner

Smart Data Collective

Big data has become an essential asset in the fight against cybercrime. This has caused the demand for cybersecurity professionals with a background in big data to grow. It is important to use the latest data analytics and AI technology to counter these threats if at all possible. Business Owners Lean on Big Data to Deal with Cybercrime Threats. It’s no secret that the COVID pandemic caused a lot of industries to get flipped on their head or at least make some major organizational changes in ord

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Personalized touch to close big deal at end of month/quarter

Zoominfo

Scenario For bigger prospects you are trying to close at the end of a month or quarter, send them a personalized piece of content such as a video from the CEO or a sales leader or a bespoke sales deck. This should include a recap of what they heard on previous calls and something specific about their situation, goals, targets, and your products that would benefit their needs.

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What is Product Intelligence and How Does It Work?

Netbasequid

In our increasingly competitive world, tailoring your products, marketing, and innovation to shifting consumer behaviors is critical to keep your customers coming back. As such, social listening is one of the most powerful tools your brand can use to tweak your products and increase sales. At the end of the day, you want your products to fly off the shelves, and that’s where product intelligence comes in.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Data-Intensive University Research Finds Value in Open Storage

Dataversity

Click to learn more about author Morgan Littlewood. Much has been written about the hunger for data storage in university research, whether in the humanities, arts, social sciences, genomic studies, astronomy, or seismic research. An increasingly popular option has been open-source storage – or “Open Storage” – which is software that is developed in a […].

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Writing the Ideal Resume for Your Next Job in Data Science

Smart Data Collective

While it might sound ironic that high-tech fields such as data science still require you to submit a resume, even the most cursory look over a list of job openings should prove this to be true. Managers and HR department staffers in even the most technically-oriented companies are actually on the lookout for candidates with an impressive resume. This might encourage some applicants to stretch the truth.

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ZoomInfo Acquires RingLead, Boosting Data Management

Zoominfo

Data quality is important to every company. Without it, software and platforms just aggregate information that might be correct and might help a rep find the next best buyer. Businesses need a clean, complete, and actionable data asset to inform engagement and drive intelligent automated workflows that increase sales efficiencies and close more deals.

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Get 25 New Features with Latest WebFOCUS Release

IBI

TIBCO is pleased to announce the release of TIBCO WebFOCUS ® 8207.28. This second release since TIBCO and ibi joined forces brings over 25 new features and a host of bug fixes for users. TIBCO prides itself on delivering rich data automation and business intelligence capabilities that satisfy user expectations and help them unlock opportunities by using data more effectively.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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The Ways Hybrid Cloud Can Work for Your Always-On Business

Dataversity

Click to learn more about author Arno Witvliet. As organizations go global and Software-as-a-Service (SaaS) and cloud-hosted online services grow, companies have adapted to an “always-on” model. Both technical and non-technical organizations are increasingly relying on online software, which only serves to increase the prevalence of always-on platforms in all aspects of our lives.

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What Tools Do You Need To Manage Unstructured Data?

Smart Data Collective

Unstructured data represents one of today’s most significant business challenges. Unlike defined data – the sort of information you’d find in spreadsheets or clearly broken down survey responses – unstructured data may be textual, video, or audio, and its production is on the rise. In fact, by some estimates, as much as 80-90% of new data is unstructured , and that presents real challenges from a data management standpoint.

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What is The Pipeline, anyway? A note from our editor

Zoominfo

The stories of work are the stories of our lives. For so many of us, work is how we learn to reach new heights and push past disappointments. It’s where we forge lasting relationships and build a future for our loved ones. Our work determines where we live, how we socialize, and whether we’re fulfilled or frustrated. Our work isn’t everything. But it means a lot.

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Understanding the Social Media Landscape in China

Digimind

For enterprises wanting to anchor their footprint in the social media domain, China is undoubtedly a goldmine for audience growth, considering it is the largest populated country with close to a billion social media users.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.