Sat.Sep 09, 2023 - Fri.Sep 15, 2023

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Transforming the leadership trajectory for women in tech

CIO

Women leaders are switching jobs at rates far higher than their male counterparts as they demand more from their employers and show they’re willing to go elsewhere to get it. That trend is substantiated by recent research from McKinsey. Given this reality – and the business world’s drive to create more diverse and inclusive leadership teams – the pressure is now on companies to hold on to the few women leaders they already have.

Travel 871
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3 Ways CI Leaders Can Use AI Chatbots to Their Advantage

Crayon

A few days ago, we started collecting responses for our 2024 State of Competitive Intelligence survey. As I’m writing this, the sample size is still very small (42 responses), but the early results are interesting nonetheless.

Advantage 325
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The Power of Big Data and Analytics in Digital Signage

Smart Data Collective

Welcome to 2023, the age where screens are more than mere displays; they’re interactive communication portals, awash with data and always hungry for more. It’s time to dig deeper into the nexus of Big Data, Analytics, and Kitcast Digital Signage , the new frontier of business intelligence that’s transforming our interaction with the commercial environment, one digital billboard at a time.

Algorithm 295
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Some Thoughts On Third-Party Tools For Power BI

Chris Webb BI

While I was at the Data Scotland conference in Edinburgh on Friday (great event by the way) I stopped by the Tabular Editor stand and got the nice people there to give me a demo of their new tool, DAX Optimizer. It’s currently in private beta but if you’re curious to learn more, Nikola Ilic has already blogged about it in detail here. Rather than blog about the tool itself – there’s no point repeating Nikola’s post – I thought it would be good to answer a ques

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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10 mistakes that can tank IT innovation

CIO

Years into digital transformation, and decades into the IT function itself, many CIOs still fall short when it comes to innovation. Tech debt, budget constraints, and overloaded staff schedules are among the top reasons IT leaders cite for scuttled innovation attempts. Indeed, 50% of C-suite execs surveyed for a 2023 report on digital transformation from fintech company Broadridge admitted they struggle to balance innovation with daily tasks.

More Trending

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Empowering Parents With Big Data: Ensuring Child Safety And Development

Smart Data Collective

The internet offers many benefits for kids. These include music, interactive games, communicating with teachers or friends, or researching things for school. The internet is also like a big, dangerous city that has no police. Big data tracks their information and movements online, while kids can also be exposed to cyberbullies, identity theft, inappropriate content, and online predators.

Education 288
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The Ripple Effect of User Feedback: How Small Changes Can Make a Big Impact

mention

In the current times, thriving in business hinges on the support of its customers. While product quality, innovation, market understanding, and operational efficiency are all pivotal, the ultimate game changer is user satisfaction. Understanding what users like, how they see your business, and creating an experience they love – that’s the key.

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What is a data engineer? An analytics role in high demand

CIO

What is a data engineer? Data engineers design, build, and optimize systems for data collection, storage, access, and analytics at scale. They create data pipelines that convert raw data into formats usable by data scientists, data-centric applications, and other data consumers. Their primary responsibility is to make data available, accessible, and secure to stakeholders.

Knowledge 847
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New Data: Your Competitors Are Talking About AI 5x More Than They Did In 2022

Crayon

We randomly selected 116 companies and analyzed their competitors' online activity. We found a 432% year-over-year increase in AI-related content.

Research 325
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Cloud Technology Revolutionizes Network-As-A-Service

Smart Data Collective

Last year, the market for cloud computing services was worth over $483 billion. There are many factors driving this growth. We have talked at length about the benefits of cloud technology. The cloud has led to tremendous changes in the way digital businesses operate. One of the sectors that has been most heavily affected is the network-as-a-service sector.

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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data.

Business 147
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Building digital fluency in the C-suite and beyond

CIO

When it comes to fostering digital literacy in the C-suite, Michael Seals literally wrote the book. At his company, anyway. In tandem with his job as chief digital officer and senior vice president of strategy at Hussman, Seals got a Ph.D. in business administration and wrote his dissertation on digital acuity and intelligence in “incumbent companies.

Education 847
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How Cloud Economics Help Businesses Build Cyber Resilience in the Cloud

Dataversity

Cloud computing has enabled many organizations to improve the scalability and flexibility of a variety of crucial business functions. As migration to cloud-based solutions gains momentum, understanding the total cost of cloud adoption is crucial. Cloud economics, in particular, is a framework that has been tailored to evaluate and enhance the financial dimensions of harnessing […] The post How Cloud Economics Help Businesses Build Cyber Resilience in the Cloud appeared first on DATAVERSITY

Business 130
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Using AI to Create Customized eCommerce Experiences for Consumers

Smart Data Collective

AI technology has become a huge boon for marketers all over the world. AI has been especially useful in the e-commerce field, which is one of the reasons that e-commerce companies are projected to spend $16.8 billion on machine learning by 2030. One of the reasons more e-commerce companies are using AI is that it helps with personalization. Keep reading to learn more about the benefits of using AI to create personalized experiences for e-commerce customers.

Commerce 271
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Top MedTech Trends & Outlook For 2024

Alpha Sense BI

Medtech lies at the intersection of two of the most fast-changing and innovative industries—healthcare and technology. Forward-thinking technological advancements such as automation, artificial intelligence (AI), and digital therapeutics have allowed the healthcare industry to transform and grow more rapidly than ever before. With all this technological innovation, the healthcare industry—medtech in particular—is now ripe for investor interest.

Hospitals 105
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Salesforce to hire 3,300 staffers as it eyes generative AI opportunity

CIO

After laying off 8,000 staffers in January, Salesforce is now planning to hire at least 3,300 employees. The plan includes rehiring some of the former employees. Salesforce is looking at a large recruitment drive as it plans to invest in new areas such as generative AI and push some of its popular products, such as the Data Cloud, CEO Marc Benioff, and chief operating officer Brian Millham told Bloomberg in an interview.

IT 829
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The Cool Kids Corner: The Interplay Between Data Governance and AI

Dataversity

Hello! I’m Mark Horseman and welcome to The Cool Kids Corner. This is my monthly check-in to share with you the people and ideas I encounter as a data evangelist with DATAVERSITY. (Read last month’s column here.) This month, we’re talking about the interplay between Data Governance and artificial intelligence (AI). What do we need […] The post The Cool Kids Corner: The Interplay Between Data Governance and AI appeared first on DATAVERSITY.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. Global companies are projected to spend over $9.7 billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Last month, we talked about the merits of using data analytics to get a better understanding of your competitors.

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Amazon’s SOV Trends Comparison (2023 vs 2022): Insights from the Music and Apparel Industries

GrowbyData

At GrowByData, we analyzed Amazon’s spending on Google Shopping Ads during July 2023 Prime Day and compared it to the 2022 versus 2023 Share of Voice trends. We found that Amazon dominated Google Shopping Ads during July 2023 Prime Day. However, we noticed a drop in Amazon’s domination in 2023 Prime Day versus 2022 across a few categories.

Commerce 105
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Artificial Intelligence in Cybersecurity: Good or Evil?

CIO

As I reflect on the biggest technology innovations during my career―the Internet, smartphones, social media―a new breakthrough deserves a spot on that list. Generative AI has taken the world seemingly by storm, impacting everything from software development, to marketing, to conversations with my kids at the dinner table. At the recent Six Five Summit , I had the pleasure of talking with Pat Moorhead about the impact of Generative AI on enterprise cybersecurity.

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Top Data Migration Considerations for Data Teams

Dataversity

Organizations have become highly data-centric in the past years, increasing complications and costs as the volume of data rose. However, data integrity issues alone cost organizations $12.9 million annually, on average, according to Gartner. Because of this, data professionals have spent valuable time, resources, and brainpower on identifying and solving data issues rather than higher-value tasks. […] The post Top Data Migration Considerations for Data Teams appeared first on DATAVERSITY.

Education 105
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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AI Helps Businesses Enjoy Fast & Secure IT Infrastructures

Smart Data Collective

AI technology becomes more vital for businesses with each passing day. One of the most important yet often overlooked benefits of AI is that it can help businesses bolster their digital security. A growing number of hackers are using AI to perpetuate cyberattacks. Cybersecurity professionals need to use AI as well if they hope to combat these growing threats.

Security 267
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Unlocking True Value from Win/Loss Analysis: A Product Marketing Manager's Guide

Kompyte

As a product marketing manager, your role revolves around bringing teams together. In fact, making sure everyone in your organization is on the same page is vital to the success of your positioning, messaging, and go-to-market strategy.

Loss 98
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Salesforce plans generative AI boost for ESG reporting with Net Zero Cloud

CIO

Generative AI will soon be everywhere — including in Salesforce’s Net Zero Cloud environmental, social, and governance (ESG) reporting tool. Salesforce will add new features to Net Zero Cloud to automate some aspects of preparing ESG reports — something investors and regulators are increasingly paying attention to — and later upgrading them with new generative AI capabilities.

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Create a Powerful Google Ads Remarketing Campaign Strategy

SpyFu

Remarketing (or retargeting) is a powerful marketing technique aimed at converting high-intent users who have had past interactions with your brand. In this type of marketing, marketers redeliver certain ads to users based on their past interactions with their business. There are several advertising platforms that you can use, but Google Ads (AdWords) is one of the most powerful ones.

Sales 98
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr