Zoominfo

SEPTEMBER 23, 2019

It’s no overstatement to suggest that a unique selling proposition (USP) is the very soul of any marketing strategy. The notion dates back to the 1940s when advertisers started to explore the ways in which their marketing propositions influenced customers to buy from one company over another. . No matter what you sell, there’s a reason a customer with many options chooses your brand— and a fully-realized USP is integral to that decision.

Restaurants 248

Restaurants Competitive Sales Win 248

Smart Data Collective

SEPTEMBER 25, 2019

Data breaches are becoming more common in today’s society. Hackers know they can sell compromised information on the dark web or use it for purposes such as blackmail. However, encryption technology for data protection is widely available. It involves protecting information with cryptography via a scrambled code. Only people with the key to decode the data can read it.

Advantage 222

Advantage Advantage Technology Technology 222

Primary Intelligence

SEPTEMBER 25, 2019

Sales training is meant to help salespeople improve their effectiveness and close more deals. The goal is to help sales gain the techniques that make the most impact on winning business. But what is the real world effectiveness of this? In 2005, CSO Insights determined that 41% of sales reps missed their quota. As the age of information has blossomed with the maturation of the Internet, sales reps have had more information at their disposal than ever.

Sales 80

Sales Win Benchmarking Intelligence 80

Moz

SEPTEMBER 26, 2019

Posted by Dr-Pete If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time.

Win 72

Win Banking Knowledge Learning 72

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Direct mail is one of the very first outreach strategies employed by businesses.

Win 182

Win Gaming Learning Sales 182

Datapine Blog

SEPTEMBER 25, 2019

In the Age of Information, data equals power. By harnessing the power of your business’s most valuable digital insights, you will enhance decision-making, improve internal communication, and accelerate your success. But with so much information and such little time in the day, how do you get the most from your data? Data is most effective when it’s visual, easy to analyze, and accessible to everyone in the organization.

KPI 61

KPI Human Resources Knowledge Sales 61

Fuld

SEPTEMBER 23, 2019

Background + Challenge. An international consumer goods company engaged Fuld + Company to determine the market size and assess marketplace dynamics in a large European country in support of a potential investment by leveraging unique methodology including on the ground field research. The client was unable to use syndicated research for their product in this particular country because the product is sold through traditional trade outlets like corner stores and small shops as opposed to modern tr

Information 58

Information Globalization Retail Marketing 58

Zoominfo

SEPTEMBER 24, 2019

Every buyer-seller relationship is built on a foundation of trust. When a customer gives you their money, they need to trust that your product or service will deliver on the promises made during the sales process. In fact, research shows there’s a 60% chance a customer will make multiple purchases from the same company ( source ). The reason for this is simple: People want to buy from businesses they know they can trust.

IT 171

IT Win Sales Loss 171

Smart Data Collective

SEPTEMBER 26, 2019

The big data market is expected to be worth $189 billion by the end of this year. This is over a 50% increase in just four years. A number of factors are driving growth in big data. Demand for big data is part of the reason for the growth, but the fact that big data technology is evolving is another. New software is making big data more viable than ever.

Banking 201

Banking Entertainment Predictive Analytics Technology 201

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Elegant BI

SEPTEMBER 27, 2019

Data Analytics Can Transform Users to Citizen Data Scientists! The term ‘data analytics can seem daunting to the average business user. Isn’t analytics something that is the sole domain of data scientists? No, actually it is not! Today’s Data Analytics Tools are designed for the average business user and make it easier than ever to gather, analyze and understand data.

Business Environment 52

Business Environment Management Business IT 52

Domo

SEPTEMBER 26, 2019

We sat down with five of the most revered IT leaders in the world to find out how they’d tackle today’s most mind-mending CIO challenges. In this whitepaper, you’ll learn best practices for: Overcoming data distress Breaking down silos Embracing risk Engaging in real time And more. Get the whitepaper.

Learning 52

Learning IT 52

Zoominfo

SEPTEMBER 26, 2019

When the members of your team are in-sync and giving their best effort, they’re not too difficult to manage. If you’ve been leading a team for a while, though, then you know that this type of harmony isn’t always so easy to come by. Employees give their maximum effort when they feel engaged and inspired in their work. A popular new metric for this is called “discretionary effort.

Management 147

Management Sales Learning Information 147

Smart Data Collective

SEPTEMBER 25, 2019

Big data has been billed as being the future of business for quite some time. However, the future is now. Analysts have found that the market for big data jobs increased 23% between 2014 and 2019. The market for Hadoop jobs increased 58% in that timeframe. The impact of big data is felt across all sectors of the economy. It provides very lucrative employment opportunities to talented workers.

Due Diligence 201

Due Diligence Knowledge Analysis Education 201

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Elegant BI

SEPTEMBER 26, 2019

Data Visualization Tools Provide Crucial Decision Support! If they are to help your users achieve their goals and understand what is happening within your organization, data visualization tools must be easy to use, with sophisticated functionality and an intuitive user interface. If you want business users to leverage data visualization software, you have to give them something they can easily use and adopt with smart visualization that will recommend the best way to process and visualize data,

Business 52

Business Learning Technology Technology 52

Happy Market

SEPTEMBER 25, 2019

My guest today is David Garcia Pawley, Director of European Countries CMI (Consumer & Market Insights) at Samsung. Established in 1938, Samsung is the world's largest information technology company, consumer electronics maker and chipmaker measured by 2017 revenues. Prior to joining Samsung, David has held senior roles on both the agency and client-side at leading firms including LG and GfK.

Management 52

Management Market Research Marketing Research Research 52

Zoominfo

SEPTEMBER 26, 2019

When the members of your team are in-sync and giving their best effort, they’re not too difficult to manage. If you’ve been leading a team for a while, though, then you know that this type of harmony isn’t always so easy to come by. Employees give their maximum effort when they feel engaged and inspired in their work. A popular new metric for this is called “discretionary effort.

Sales 100

Sales Management Learning Information 100

Smart Data Collective

SEPTEMBER 24, 2019

Big data is changing the world in a number of ways. Companies rely on data to deliver efficient services, but they also have to worry about cybersecurity risks. Towards Data Science provided a very detailed guide on the relevance of machine learning to hackers. Hackers use a number of different big data tools to orchestrate more severe attacks. As big data leads to new cybersecurity risks , a growing number of managers are falling victim.

Security 197

Security Security Education Capital 197

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Competitive

Moz

SEPTEMBER 22, 2019

Posted by KristinTynski Image search results used to give you the option to “view image” without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63% decline in organic traffic from image results. Why? Because there was no need to click through when the image could be viewed in full from within the search results.

Win 53

Win Analysis Learning Competitive 53

Happy Market

SEPTEMBER 24, 2019

My guest today is Paul Lawson, Executive Director at Verve. Based in London, Verve is a market research technology company offering solutions for agile insights and custom panels. Prior to joining Verve, Paul was a Research Director at Synovate. Find Paul Online: LinkedIn: www.linkedin.com/in/paullawson1/?originalSubdomain=uk Website: www.addverve.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: T

Market Research 52

Market Research Marketing Research Hospitals Research 52

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Direct mail is one of the very first outreach strategies employed by businesses.

Win 100

Win Gaming Learning Sales 100

Smart Data Collective

SEPTEMBER 26, 2019

There are many ways that big data is being utilized in marketing. We have talked extensively about the use of big data in digital marketing, but it can very useful in traditional marketing strategies as well. One study from Forbes found that 55% of companies have used big data analytics. However, there are other big data applications that they have overlooked.

Marketing 193

Marketing Marketing Advantage Advantage 193

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Moz

SEPTEMBER 24, 2019

Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be "self-serving." It wasn't clear at the time when this change would be happening, or if it had already happened. Across our daily MozCast tracking set, we measured a drop the morning of September 16 (in sync with the announcement) followed by a continued drop the next day.

Loss 50

Loss Algorithm Finance Learning 50

Happy Market

SEPTEMBER 24, 2019

My guest today is Aji Ghose, PhD in computational cognitive modeling, and is Head of Research and Data Science at Sky. Sky is a media and telecommunications conglomerate owned by Comcast and headquartered in London. Sky is Europe's largest media company and pay-TV broadcaster by revenue with 23 million subscribers and more than 31,000 employees as of 2019.

Research 52

Research Market Research Marketing Research Management 52

BIS Research

SEPTEMBER 26, 2019

BIS Research would like to thank all for attending the webinar on skin microbiome with Larry Weiss, CEO and Founder at Persona Biome and Dr. Eva Berkes, CSO and Co-founder at Quorum Innovations. During the webinar, insights related to new product types in the microbiome industry, new market opportunities and new developments taking place in the industry, were shared with the attendees.

Briefing 40

Briefing Research Innovation Information 40

Smart Data Collective

SEPTEMBER 24, 2019

Big data is playing a more essential role in website administration than ever before. TechRepublic points out that it is important for content management. However, it is also ideal for user experience optimization, marketing and much more. The market for big data is growing 41% over the next few years. This is largely due to the need for big data in website management and marketing, as well as advances in AI.

Advantage 188

Advantage Advantage Knowledge Innovation 188

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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