Crayon
APRIL 28, 2021
If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. You’d be unique because you’d be the only game in town. Your product’s defining features would be yours and yours alone. If only. What makes brand positioning so fun, though, is that your brand doesn’t exist in a vacuum. You do have competitors.
Cipher
APRIL 26, 2021
For many life science companies, the FDA approval process is a long, arduous journey that spans years and requires tens of millions of dollars. The stakes are high, with groundbreaking science, fierce competition, and tight regulatory oversight rendering this a highly competitive industry.
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Smart Data Collective
APRIL 28, 2021
The crypto market is booming once again. After a 2-year long bear market, prices are skyrocketing far and wide, with Bitcoin leading the charge. In November, Investopedia reported that prices of bitcoin rose 111% and they seem to be increasing even further. Bitcoin has tripled in value since it raced past its previous all-time high of $20.000. This has pushed investors, retail and institutional, into a buying frenzy.
Zoominfo
APRIL 30, 2021
“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Crayon
APRIL 30, 2021
Sales enablement statistics are useful for a number of reasons. Maybe you’re new to the discipline and trying to quickly learn as much as possible. Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage. Or maybe you’re just curious. No matter what you’re trying to accomplish, you’ve come to the right place.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
APRIL 28, 2021
As technology continues to evolve, industry leaders are paving the way by using new and emerging capabilities to their advantage. For instance, mobile app development has been an important feature of the last decade. As users demand more intuitive apps and mobile friendly websites from goods and services providers, how are key industries benefiting?
Octopus
APRIL 28, 2021
Would it help to have the tools to create a successful Competitive Intelligence function? In this article, we are going to come at this subject from a different direction. If Competitive Intelligence thinking has taught us anything, it’s to look. Read More. The post What Competitive Intelligence Mishaps Can Reduce the Value of your Operation? appeared first on Octopus Competitive Intelligence.
mention
APRIL 28, 2021
With 2020 now in the rearview mirror, CRO agencies — just like virtually every other type of business — are looking forward to a 2021 that is hopefully more stable. The Covid-19 pandemic isn’t going away just yet, but there are reasons to be optimistic. Many CRO agencies had to put their grand plans on hold last year, as the world experienced an almost unprecedented situation.
ArchIntel
APRIL 27, 2021
ArchIntel™ -. The ability to conduct effective investigations using information freely available online is now accepted as a bonafide skill set, no different from doing the same job in the field. An article on The Hetherington Group’s website provides useful insights on some free online applications that promise to make open-source intelligence expeditions easier and quicker.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Smart Data Collective
APRIL 28, 2021
The importance of data in the modern world is hard to overstate. Advancements in AI, machine learning, and platforms such as Google Analytics now mean that masses of data are compiled by businesses on a global scale each day. With big data becoming pivotal in the construction sector and other top industries using data to connect better with customers, information really is crucial to the global economy now.
Zoominfo
APRIL 30, 2021
“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.
Primary Intelligence
APRIL 28, 2021
The English writer Samuel Johnson famously said, “Bias and impartiality is in the eye of the beholder.” Sometimes it is easy to see the bias in others but are blind to our own. When creating a voice-of-the-buyer program, it is easy to let our own biases and expectations dictate its direction. But in doing so, you can derail a program’s effectiveness even before it starts.
ArchIntel
APRIL 27, 2021
ArchIntel™ -. ScienceLogic is recruiting a technical product marketing manager for placement in its offices in Reston, Virginia. The company said that its next hiree must become a subject matter expert on its products, which is why it seeks to fill the vacancy with an energetic, motivated self-starter with a passion for technology. The individual who lands the job will be expected to translate product features into relatable cases “with measurable outcomes that reflect how end-users interact wit
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
APRIL 30, 2021
Everyone knows about the importance of data security. However, your data integrity practices are just as vital. But what exactly is data integrity? How can data integrity be damaged? And why does data integrity matter? In this post, we will run you through the key things you need to know about these fundamental questions about the integrity of your data.
Zoominfo
APRIL 29, 2021
You might think a leaderboard that trumpets which account executives (AEs) sell the most each month is a sufficient way to track performance. But a more detailed set of sales scorecards can complement a leaderboard and provide AEs with a better view of achievements, said Dylan Conant, former associate chief of staff to the chief revenue officer at ZoomInfo.
SpyFu
APRIL 26, 2021
Many people make the mistake of believing that learning how to use Google Search Console (GSC) properly isn’t worth their time because there are more all-encompassing tools like Google Analytics out there. Others will point to issues around perceived data accuracy that make it less valuable for tasks like rank tracking or keyword research. However, even if GSC isn’t the perfect SEO tool, it’s still the center for Google’s search and indexing data about your site.
ArchIntel
APRIL 27, 2021
ArchIntel™ -. Myovant Sciences , a health care company, is looking to hire a senior commercial analytics and insights manager who will focus on women’s health. The senior manager will serve as a strategic thought partner and expert in analytical and market research to help inform life-cycle planning, forecasting and senior management decisions that require primary market research and competitive intelligence.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
APRIL 27, 2021
Artificial intelligence has had a dramatic impact on the efficiencies of daily human tasks as well as complex intellectual tasks that require substantial human intelligence. AI is taking over the automotive industry as well, handling the reins in every department ranging from designing and manufacturing cars to car maintenance, safety, and AI-enabled cockpits.
Zoominfo
APRIL 29, 2021
While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. If you’re lucky, it’s a long and satisfying journey. But customers can churn seemingly out of nowhere and for no good reason. Sure, people are unpredictable. But your renewal rate doesn’t have to be. Read on to learn about some glaring warning signs that your customer relationship is in jeopardy. 4 Signs Your Renewal Is In Trouble.
SpyFu
APRIL 26, 2021
Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines. It's also about making your business easy to find for local customers. Whether you’re a brick-and-mortar store or an ecommerce platform with a geo-specific audience, local SEO helps you target these potential customers directly. In a 2020 consumer review survey , approximately one-third of respondents reported that they used a search engine to find a local business every day.
ArchIntel
APRIL 27, 2021
ArchIntel™ -. In the latest article for his OSINT Tool series , SkopeNow’s product manager Jake Creps highlighted tools that can be used for investigations that require looking into data breaches, extracting links and downloading images in bulk. The first tool in the article is BreachChecker, a web app that allows users to find out if an email address has been subject to data breaches.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Smart Data Collective
APRIL 29, 2021
Big data has evolved from a technology buzzword into a real-world solution that helps companies and governments analyze data, extract the meaningful statistics, and apply it into their specific business needs. It’s not so much the realization that this information is collected, but what can be effectively done with it. There is a use for big data in pretty much everything we do, with the economic forecasts proving to be no different.
Zoominfo
APRIL 25, 2021
Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%. InsideSales says that you’re 100x more likely to actually speak with them if you engage within 5 minutes of them indicating interest. On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you.
Similarweb
APRIL 26, 2021
Ever wonder how the experts write ad copy? . Well, writing ad copy is all about recognizing your customer’s intent and needs, and crafting clear and concise copy that addresses both. To reach your target audience , you need to first consider what they want and what they need. . How to write ad copy. We’ll share our top 10 tips for ad copy that will help you increase your landing page views and generate more conversions.
ArchIntel
APRIL 27, 2021
ArchIntel™ -. Conor Bond , a content marketing and search engine optimization specialist at Crayon , recently wrote an article discussing the five goals of competitive intelligence. More and more companies are investing in competitive intelligence as markets see a rise in the number of players, Bond pointed out in his article published by Crayon, a software-driven competitive intelligence company.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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