Sat.Nov 21, 2020 - Fri.Nov 27, 2020

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Competitive Intelligence Software Comparison: Qualtrics vs. Knowledge360

Cipher

Qualtrics and Knowledge360 are both software tools with competitive intelligence features. Qualtrics empowers businesses to collect meaning and useful feedback that turns into data points. This feedback is harvested from customers, employees and product testers. Their work fuels a brand’s competitive intelligence with meaningful stats, trends and market data.

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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Crayon

The following post was written by Bill Strugger. Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or people. HERE has 10,000 employees and is HQ in Amsterdam. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).

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Will COVID-19 Show the Adaptability of Machine Learning in Loan Underwriting?

Smart Data Collective

Machine learning is transforming the financial sector more than anybody could have ever predicted. This technology might be more important than ever during the pandemic, as financial institutions discover that many traditional protocols aren’t nearly as effective. One of the most significant changes brought by advances in machine learning is with the loan underwriting process.

Learning 362
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Getting to Know GIDI Part 3: How to Implement (a Meaningful) D&I Program

Zoominfo

Many corporate leaders still have blind spots when it comes to the obstacles confronting an employee from an underrepresented group. They fail to realize that just having a diversity and inclusion program may not be the end all, be all solution to discrimination. . ZoomInfo conducted an analysis of 60 million professionals in its database and found that approximately 2,250 roles with the word “diversity” or “inclusivity” in the title existed in 2019, compared to only 876 in 2014. .

Education 246
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Five Must-Attend Competitive Intelligence Events in 2020 and 2021

Cipher

This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. Necessity is the mother of invention. In 2020, necessity has revolutionized conferencing.

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What is the Future of Business Intelligence in the Coming Year?

Smart Data Collective

As the use of intelligence technologies is staggering, knowing the latest trends in business intelligence is a must. The market for business intelligence services is expected to reach $33.5 billion by 2025. Here we’ve prepared a detailed outline about the future of BI, including main trends, challenges, specifics, BI-as-a-Service, and most promising BI services of today.

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Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Why is it so valuable, you ask? Because intent data allows companies to, as they say, “strike while the iron is hot.

Win 244
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Identifying and solving fundamental problems in Competitive Intelligence

FedSavvy

Competitive Intelligence. Everyone wants it. We all hustle to understand our competition. We obsess over databases accessed and rumors shared. Information is shared informally and through haphazardly crafted documents. Doing competitive intelligence (CI) effectively is difficult. We all recognize that as a fact. Whether CI is done by a corporate team or an outsourced resource, consider the below guide to help you make decisions about sources and standards.

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Social Listening and Media Monitoring Made Simple: The New Standard Alert

mention

‘It’s a jungle out there,’ would be a pretty accurate way to describe the internet these days. With so much content and added noise from different social networks, numerous blogs, and countless review sites – it’s becoming more challenging everyday for brands to stay on top of what is being said about them online. It’s no surprise we’re in an age of information overload.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Global SMEs Adopt New Business Intelligence Initiatives During COVID-19 Crisis

Smart Data Collective

In response to the global Coronavirus pandemic, businesses are adopting a series of new, innovative digital technologies. Business intelligence is emerging as a new point of differentiation to help them stand out amongst their competitors. As a business owner, you likely know the importance of adopting new solutions to remain competitive in the “new normal.

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Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Why is it so valuable, you ask? Because intent data allows companies to, as they say, “strike while the iron is hot.

Win 230
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How Does Domo Work? Here’s How to Find Out

Domo

Have you ever wondered how Domo works but maybe weren’t ready to contact us for a demonstration? If the answer is “yes,” then good news: We’ve got you covered. On a weekly basis leading up to and after the 2020 festive season, a Domo senior solution consultant will host a live product demo designed to give anyone with an interest in the Business Cloud a glimpse at what makes it such a powerful piece of technology.

Win 98
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How to Bypass Anti-Scraping Tools on Websites

Data Hut

It is this era of tremendous competition; enterprises use all methods within their power to get ahead. For businesses, the unique tool to achieve this supremacy is Web scraping. But this too isn’t a field without hurdles. Websites employ various anti-scraping techniques to block you from scraping their websites. But there is always a way around. .

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 Data Insights to Optimize Scheduling for Your Marketing Strategy

Smart Data Collective

Big data is central to the success of modern marketing strategies. Today, more than ever, companies need to find more innovative ways to leverage data analytics to create a competitive edge in an everchanging landscape. One of the most important, yet overlooked, benefits of data is with scheduling. Marketing teams can use data analytics to optimize their scheduling to squeeze a higher ROI from their strategies.

Marketing 259
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Local Goes Digital this Holiday Season: 32% Increase in Shopping Cart Tech

Zoominfo

Social distancing and crowd avoidance have made online shopping more convenient and appealing than ever — and that will likely mean all-time highs for internet spending during the U.S. holiday season. Sellers have responded strongly to consumer trends this year with more eCommerce options, including thousands of new companies coming online to offer their products since the pandemic started.

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5 Takeaways from a Discussion on Data Commercialization

Domo

Jennifer Belissent still remembers what the chief data officer of one of the largest banks in the U.S. told her when Forrester was conducting its Business Technographic Priorities & Journey Survey, 2020. “He said, ‘With our own data, we can only look internally. We need to see industry benchmarks, regional trends, and what waves we can ride on,’” she recalled.

Sports 98
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Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro

Moz

Posted by KerryDuggan So we meet again, keyword research. Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of our entertainment and social needs. This means the need for search engines to provide us with what we’re looking for has never been more relevant.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Utilizing Data Insights as Stepping Stones to App Development Success

Smart Data Collective

Big data plays a critical role in the app development field. However, some developers get fixated on the integration of data in the app itself, without regard for the big data applications of the overall business model. Big data is more important for app developers as they try to carve a share of the increasingly competitive market. Startup companies might have big dreams, but that could be all they have.

Startups 220
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AE & SDR Collaboration: Like Thunder & Lightning

Zoominfo

Thunder and lightning: a powerful duo, and what AE/SDR pair Carolyn and Tyler chose as their partnership identity. Where Tyler is the spark, or the flash of lightning, Carolyn takes on the role of thunder, bringing the sale home with a bang. An AE and an SDR should compliment one another. And as Carolyn and Tyler discussed in their interview — the metrics they care about may differ, but at the end of the day, making the sale is the ultimate goal.

Sales 173
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4 legal marketing tools your competitors are using to stay ahead

Vable

Congratulations, you’re a marketing superstar! You’re doing everything to keep your firm’s marketing in tip top shape. You've been reading Vable's blog, attending webinars, and creating some great blog posts, multimedia and infographics. Your social media is all pre-scheduled throughout the day. You are an organised marketing machine. Though, wait a second.

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Image Link Building — Best of Whiteboard Friday

Moz

Posted by BritneyMuller Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Reboot Competitive Intelligence by leveraging competitive intelligence solution for Integrating Primary & Secondary Research

Contify

The post Reboot Competitive Intelligence by leveraging competitive intelligence solution for Integrating Primary & Secondary Research appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Streaming vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Why is it so valuable, you ask? Because intent data allows companies to, as they say, “strike while the iron is hot.

Win 130
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What Are Citizen Data Scientists and Can They Improve the Quality of Business Intelligence?

Elegant BI

What Are Citizen Data Scientists? Citizen Data Scientists represent a new breed of business analysts – a group of individuals with diverse business responsibilities and training, who wield sophisticated analytical tools, and employ complex methods of analysis to improve business results – all without the training or assistance of data scientists or IT team members.

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Ep. 316 – Aaron Burcell, CEO of methinks, on the Role of Diversity in Consumer Insights

Happy Market

This episode of the Happy Market Research Podcast was recorded in June 2020. In this episode, we’ll hear from Aaron Burcell, CEO of methinks on his opinions and experiences about diversity in consumer insights. Find Aaron Online: Website: [link]. LinkedIn: [link]. Twitter: [link]. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happ

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr