Sat.May 27, 2023 - Fri.Jun 02, 2023

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Key IT initiatives reshape the CIO agenda

CIO

When it came to cybersecurity projects, Daniel Uzupis could always count on executive and board support during his tenure as CIO at Jefferson County Health Center in Fairfield, Iowa. “Any cybersecurity initiative I wanted to do, they didn’t argue with it; they always did it,” Uzupis says. In fact, Uzupis says he has seen over his years in IT how leadership has become more security aware and, with that, more enthusiastic supporters of security-related initiatives.

IT 821
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Value + Variety: How CI Leaders Can Capture Mindshare and Drive Adoption

Crayon

When I was a kid, car commercials puzzled me. I remember asking my dad: Why do they make these? No one is gonna get off the couch and buy a Camry after watching a Toyota commercial.

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7 Content Marketing Mistakes to Avoid

mention

Content marketing is an important tool in your business’ digital strategy. With the potential to attract and convert customers, content marketing is a worthwhile investment. Yet, many businesses will make simple mistakes that can affect the success of their efforts. In this article, we cover 7 content marketing mistakes to avoid. Table of Contents: What Is Content Marketing ?

Marketing 336
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Returning Tables From A Single Excel Cube Formula Connected To Power BI

Chris Webb BI

After my post on tuning Excel cube functions last week there was some (justified) moaning on Twitter about their performance. This got me thinking about other things you could do with cube functions that might improve performance and I had a crazy idea… Late last year two new DAX functions were introduced which didn’t get much attention: ToCSV and ToJSON.

Sales 238
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Resilient data backup and recovery is critical to enterprise success

CIO

As businesses digitally transform and leverage technology such as artificial intelligence, the volume of data they rely on is increasing at an unprecedented pace. Analysts IDC [1] predict that the amount of global data will more than double between now and 2026. Meanwhile, F oundry’s Digital Business Research shows 38% of organizations surveyed are increasing spend on Big Data projects.

Retail 697

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Subscription-based Pricing Models: Maximizing Revenue and Retention

mention

As the popularity of the subscription business model continues to surge, more and more companies are looking to tap into lucrative recurring revenue streams. This model has been particularly revolutionary in the software-as-a-service (SaaS) industry, where it has become the modus operandi in pricing digital products and services. One of the biggest challenges in setting up a subscription offering is determining the best pricing strategy to maximize revenue and customer retention for long-term gr

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What to Know Before Recruiting an Analyst to Handle Company Data

Smart Data Collective

The rate of growth at which world economies are growing and developing thanks to new technologies in information data and analysis means that companies are needing to prepare accordingly. As a result of the benefits of business analytics , the demand for Data analysts is growing quickly. The Bureau of Labor Statistics reports that the role of research and data analysts is projected to grow as much as 23% in the next 8 years.

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Survey: Marketers embrace AI at expense of metaverse investments

CIO

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse. These moves reflect a realization among businesses that GAI holds a key to unlocking remarkable marketing possibilities; the promise of stretching marketing budgets by boost

Marketing 616
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Guest Post: We Need Win/Loss Insights Even More During an Economic Downturn

Crayon

Matthew Reeves of Goldpan explores the importance of conducting win/loss analysis during times of economic uncertainty.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Should Your Job Posting Require a Degree? 

Zoominfo

Until recently, getting a college degree seemed like the best way to secure a well-paying job. But as the pandemic took hold and in-person classes were put on pause, many students began to rethink the importance and cost of a degree. From 2019 to 2022, nationwide enrollment in colleges and universities dropped 8% — the steepest drop on record. But even as school enrollment drops, “degree inflation” — adding a degree requirement to jobs that previously didn’t need one — continues to create barrie

Education 130
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How Hospital Security Breaches Devastate Local Communities

Smart Data Collective

Healthcare systems are enticing targets for cybercriminals. Private health information can net a large profit on the dark web , making even just one patient’s personal records a potentially lucrative discovery. For cyber terrorists, the goal is even simpler: get in. Do damage. Get out. Their objective is only to create fear and distrust— something they can accomplish quite effectively by making people feel unsafe at their hospitals.

Hospitals 182
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L’IA nelle imprese italiane, a che punto siamo?

CIO

L’intelligenza artificiale è già tra noi, soprattutto se guardiamo il livello di implementazione da parte delle grandi imprese: dati alla mano, risulta che, nel 2022, il 61% del campione esaminato (174 organizzazioni) ha avviato almeno un progetto di IA, mentre il 34% si dichiara in possesso di capitali, competenze e strategie per integrare l’AI nei propri processi.

Retail 614
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Using Data to Transform Retail Sustainability

Intelligence Node

Retail Sustainability has become an increasingly critical concern for businesses in the 21st century as consumers, especially the younger generations, are becoming more conscious of issues such as pollution and. The post Using Data to Transform Retail Sustainability appeared first on Blog.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Many of the early struggles that slowed ABM adoption — such as sales and marketing alignment and coordinating efforts — are eminently solvable today.

Marketing 130
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Tackling Bias in AI Translation: A Data Perspective

Smart Data Collective

The world of artificial intelligence (AI) is constantly changing, and we must be vigilant about the issue of bias in AI. AI translation systems, particularly machine translation (MT), are not immune to this, and we should always confront and overcome this challenge. Let us uncover its implications in AI translation and discover effective strategies to combat them.

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Hybrid working: the new workplace normal

CIO

The new and still evolving world of hybrid work has created a fresh set of challenges for IT leaders who are tasked with ensuring that employees have the tools to get their work done productively and securely, regardless of their location. CIO recently gathered a group of IT executives from a broad range of enterprises for a discussion on hybrid work and how work models continue to change as the Covid pandemic winds down.

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Wink, Inc. Releases First Quarter, 2023 Life Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE LIFE SALES DOWN ACROSS THE BOARD Wink, Inc. Releases First Quarter, 2023 Life Sales Results Des Moines, Iowa. May 31, 2023 – Wink, Inc. released the first quarter, 2023 life sales results in its 103 rd edition of Wink’s Sales & Market Report. Wink’s Sales & Market Report is the insurance industry’s #1 resource for life insurance sales data, since 1997.

Sales 96
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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CPG Market Overview & Outlook for 2023 and Beyond

Alpha Sense BI

In times of economic uncertainty, the Consumer Packaged Goods (CPG) industry is typically the first and most heavily impacted sector. This market is particularly sensitive to any shifts in consumer preferences or behavior and can provide valuable insights into the state of the economy at large. In the past few years, several macroeconomic events have rocked the economy, and by default, the CPG market.

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Copilot for Power BI, What Does it Mean for Power BI Development?

BI Insight

AI and ML have come a long way in the past decade, transforming how we develop software and applications. One of the most impressive examples is OpenAI’s Codex, a system that can generate code from natural language descriptions. Codex powers Copilot, a tool that helps developers write better code faster and easier. In this blogpost … Continue reading Copilot for Power BI, What Does it Mean for Power BI Development?

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API security: key to interoperability or key to an organization?

CIO

Most applications built today leverage Application Programming Interfaces (APIs), code that makes it possible for digital devices, applications, and servers to communicate and share data. This code, or collection of communication protocols and subroutines, simplifies that communication, or data sharing. The use of APIs is growing exponentially, year over year, and with the growth of cloud computing, cloud APIs have become the essential building blocks for developing applications in the cloud usi

Security 608
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Should You Consider a Unified Data Model?

Dataversity

A unified data model allows businesses to make better-informed decisions. How? By providing organizations with a more comprehensive view of the data sources they’re using, which makes it easier to understand their customers’ experiences. A singular, interrelated network that’s connected to one source of truth gives organizations a more efficient, accurate, and comprehensive analysis of […] The post Should You Consider a Unified Data Model?

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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HubSpot Partners Weidert Group & OverGo Studio Merge, Expanding Capabilities

Weidert Group

APPLETON, WI, June 1, 2023 — Weidert Group, a Platinum-level HubSpot partner, and OverGo Studio, a Gold-level HubSpot partner, are merging. By broadening its breadth of solutions, the combined agency — to be known as Weidert Group — is in an even more powerful position to tackle the challenges its clients face, and to continue on its growth trajectory.

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Top 3 Corporate DEI reckonings of the last 10 years: social listening revelations about the social justice journey

Infegy

Non-profit, education, and advocacy organizations have been pushing the framing concepts of DEI - diversity, equity, and inclusion – since the 1960s. And yet, it wasn’t until the early 2000s that corporations and industry leaders began to wrap their policies around DEI practices.

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Broadcom’s Andy Nallappan on what cloud success really looks like

CIO

Companies moving to the cloud often find themselves at a crossroads near the midpoint of their migrations , spending more than they intended and getting out less than they hoped. Often that’s because their IT organization isn’t equipped with the culture, mindset, and skills necessary to capitalize on the cloud. Andy Nallappan has had a long career in IT, including CIO roles, but his current job at Broadcom is managing the company’s external cloud platform, DevOps, and SaaS operations across mult

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Validating Hunches with Consumer Intelligence

Netbasequid

The abundance of data available today offers limitless potential for companies prepared to harness it, but many still rely on assumptions, which is dangerous. This data excess can create a deafening cacophony that’s impossible to decipher without sophisticated analytical capabilities. Validating hunches here is crucial, and entirely possible. And, with help from Troels Ringsted of The Mine Group , we will show you how!

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr