Smart Data Collective
MARCH 28, 2019
If someone asked you which industry is the most innovative , you probably wouldn’t say the financial industry. In fact, that would probably be the last industry on your list. Nonetheless, the financial industry is using big data more than ever. The success of both Fintech companies and traditional banks will hinge on their ability to leverage big data to its fullest potential.
Zoominfo
MARCH 27, 2019
For those who aren’t familiar with the concept of technographics, allow us to explain. The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Beyond that basic definition, more robust technographic data contains insight into purchase behavior, renewal dates, historical purchases and more.
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Datapine Blog
MARCH 25, 2019
In our data-rich age, understanding how to analyze and extract true meaning from the digital insights available to our business is one of the primary drivers of success. Despite the colossal volume of data we create every day, a mere 0.5% is actually analyzed and used for data discovery , improvement, and intelligence. While that may not seem like much, considering the amount of digital information we have at our fingertips, half a percent still accounts for a huge amount of data.
Moz
MARCH 23, 2019
Posted by randfish Ever get that spooky feeling that Google somehow knows exactly what you mean , even when you put a barely-coherent set of words in the search box? You're not alone. The search giant has an uncanny ability to un-focus on the keywords in the search query and apply behavioral, content, context, and temporal/historical signals to give you exactly the answer you want.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Smart Data Collective
MARCH 27, 2019
“Google Search Reveals Community College Student’s Social Security Number.” While this may seem like a headline you would find on sites like The Onion , this is something that actually happened. This situation occurred when staff members at a community college started to test a new type of online application that utilized files full of sensitive and unaltered data on a server that was not secure.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Elegant BI
MARCH 27, 2019
Combine Flexible, Intuitive KPI Tools with Appropriately Targeted KPI Metrics! KPI Analytics is important to every company. Key performance indicators, or KPIs, help a business to monitor and measure business success by looking at specific factors, activities, tasks and processes. Often, an industry has a standard set of KPI examples it uses that is widely accepted as measurement for success but, many times, the business has its own unique way of measuring success and, when used correctly, KPI s
Moz
MARCH 25, 2019
Posted by Paola-Didone. One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. I decided to put together a list of what I consider to be steadfast SEO recommendations. This list has yielded wins for a number of my clients — they had an impact that we were able to identify and quantify — and might be useful to you and your clients.
Smart Data Collective
MARCH 28, 2019
The Internet of Things is one of the most groundbreaking trends affecting consumers and businesses all over the world. According to a report by Gartner, the economic impact of all products connected to the IoT will exceed $300 billion by next year. A number of factors are contributing to the proliferation of the IoT. One of the most influential changes is the increasing capacity of big data.
Zoominfo
MARCH 26, 2019
Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. These professionals have the job of screening calls, deciding what’s important, and ultimately, who gets through to their boss—the decision maker. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Domo
MARCH 29, 2019
An interview with Jay Brown, CEO and Cofounder of Roc Nation. His name may not be as well known as that of his partner and Cofounder of Roc Nation, Shawn “Jay-Z” Carter, but Jay Brown is a mogul in the music industry, and the kind of artists who so serendipitously find him, as he claims, come with names like Rihanna, Mariah Carey, Jaden Smith, and Shakira, to name a few.
Moz
MARCH 28, 2019
Posted by randfish Satisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them and the queries they use to search. In this section of the One-Hour Guide to SEO, Rand covers everything you need to know about how to satisfy searchers, including the top four priorities you need to have and tips on how to avoid pogo-sticking in the SERPs.
Smart Data Collective
MARCH 25, 2019
Technology has had a profound impact on the insurance industry. Insurers are relying heavily on big data as the number of insurance policyholders also grow. Big data analytics can help solve a lot of data issues that insurance companies face, but the process is a bit daunting. It can be challenging for insurance companies who have not adjusted to this just yet.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Happy Market
MARCH 28, 2019
My guest today is Kylan Lundeen, Head of Marketing at Qualtrics. Qualtrics was founded in 2002 and is a subscription software for collecting and analyzing data for market research, customer satisfaction and loyalty, product and concept testing, employee evaluations and website feedback. On November 11, 2018 it was announced that Qualtrics would be acquired by SAP.
Domo
MARCH 27, 2019
Years ago, long before Drew Brees concluded his keynote speech at Domopalooza 2019 by zipping footballs into a crowd of more than 2,000 fans, he sat in the backseat of a car and quietly absorbed the destruction of a section of New Orleans caused by Hurricane Katrina. At the same time, New Orleans Saints head coach Sean Payton was in the driver’s seat, taking it all in as well, but angry at himself for getting lost and ending up in a neighborhood that looked like a war zone.
Smart Data Collective
MARCH 26, 2019
Forbes contributor Kalev Leetaru recently wrote a fantastic article about the intersection of big data and website hosting. Leetaru notes that big data and cloud technology have led to the evolution of web hosting services. Cloud technology is changing the logistics of many traditional hosting plans. WordPress hosting is a prime example. How Big Data is Changing the Future of WordPress.
Elegant BI
MARCH 26, 2019
The Importance of Data Visualization Cannot be Overstated! Data visualization may not seem important, but the way you see data can provide additional insight or it can muddle the picture to the point where you will miss critical issues or opportunities. The importance of data visualization is even more evident when that data is being analyzed by business users who are not likely to see data in an analytical way and probably do not have the knowledge or skill required to change visualization tech
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Moz
MARCH 27, 2019
Posted by KameronJenkins Use this guide to create an SEO skills test and hire the most qualified SEO Manager for your team! I was a new team lead. I knew the ins and outs of being a good SEO and a good content creator, but within my first month as a manager I faced a challenge I had never had to tackle before. Someone left and I had to find a backfill.
BIS Research
MARCH 28, 2019
The rising global population coupled with rapid industrialization have led to an exponential increase in the consumption of energy, globally. The issue of sustainability associated with conventional resources along with the escalating demand for energy, has set into motion the need for energy harvesting. Energy harvesting can be defined as the process of capturing and storing the byproduct energy and the utilizing it later for varied applications.
Smart Data Collective
MARCH 28, 2019
The life insurance industry will soon undergo a dramatic transformation in response to advances in big data. A growing number of digital startups are starting to emphasize the impact of big data in this antiquated business. A number of insurance executives have been reluctant to embrace the changes of big data. One study found that 74% of respondents felt that the insurance industry had done an inadequate job addressing the need for big data.
Smart Data Collective
MARCH 24, 2019
To start and run an e-commerce business is, by no means, an easy feat. When you start an online store , to ensure it actually succeeds and makes a name for itself is another challenge altogether. In a world as competitive as today, where businesses aren’t just competing at a local level, but at a global scale, too, competition is as fierce as ever. And this competition is especially evident in the world of e-commerce.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Smart Data Collective
MARCH 27, 2019
. Frugal living has become a major fad since the onset of the recession in 2008. In particular, extreme couponing has become a hobby that is practiced by tens of thousands of people all over the United States. Consumers saved $3.1 billion with coupons in 2017. However, in the quest to save money through couponing, many people don’t get the value they are looking for.
Smart Data Collective
MARCH 29, 2019
. The market for cryptocurrencies has opened the door for a number of new opportunities and challenges. One of the biggest difficulties that crypto traders, brokers and entrepreneurs face is a rising number of security risks. In 2019, crypto scams where the most common type of online security breaches. CIO reports that CryptoLocker was one of the worst ransomware attacks of 2019.
Moz
MARCH 27, 2019
Posted by cheryldraper We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Today, we’re excited to give you a sneak preview of the first batch of 19 incredible speakers to take the stage this year. With a healthy mix of fresh faces joining us for the first time and fan favorites making a return appearance, our speaker lineup this year is bound to make waves.
BIS Research
MARCH 25, 2019
Written by BIS Research Analysts Ajeya Saxena. In spite of rapidly increasing adoption of electric vehicles (EVs), their competitiveness in terms of performance and pricing with internal combustion (IC) engine vehicles still seems a farfetched objective. Sluggish developments in the battery chemistry combined with the scarce supply of raw materials have been major roadblocks in the EV market establishment.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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