Sat.Dec 18, 2021 - Fri.Dec 24, 2021

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A CI Pro's Guide to Helping Content Teams Thrive In 2022

Crayon

Blogs. E-books. White papers. Reports. The list goes on and on.

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Startups Must Take Advantage of Big Data to Gain a Competitive Edge

Smart Data Collective

Startups need to take advantage of the latest technology in order to remain competitive. Big data technology is one of the most important forms of technology that new startups must use to gain a competitive edge. The success of your startup might depend on your ability to use big data to your full advantage. But you have to know how to do so effectively.

Startups 363
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How to Conduct a Brand Visual Audit of Your Website

mention

Fine feathers make fine birds , says an old proverb, and it applies to many more aspects than a human look. Just think about your website – it’s like a business card. You want your potential clients to perceive it as neat, well-organized, and elegant. The impression that the website makes may greatly influence their decision to buy your product or use your services.

SWOT 358
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6 Tech Strategies to Optimize Your Recruitment Funnel

Zoominfo

The COVID-19 pandemic hit recruitment and hiring professionals with a massive one-two punch of disruption. Even before the pandemic, a far more fluid, labor-driven hiring market meant the time-tested methods for interviewing and hiring candidates were becoming outdated. Human resources professionals now rank recruiting and hiring as top concerns , and they are embracing new recruiting technology to meet those demands — tools that may become permanent parts of the HR toolbox.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Competitor Highlight: Sev1Tech

FedSavvy

You may have noticed Sev1Tech ’s recent M&A fueled evolution in utilizing funding from private equity owners. This blog provides a short overview into the Sev1Tech’s latest key hires, acquisitions, and new customer footprint. Founded in 2010, Sev1Tech began as a data center consolidation and relocation consulting firm. The business has greatly expanded its offering to include providing enterprise IT, cyber security, cloud services, engineering, C5ISR, fielding, training, and program support

Capital 130

More Trending

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Using Win Loss Analysis: Product

Primary Intelligence

As a product developer, knowing the needs and desires of your buyers can mean everything to making and keeping your product relevant in your marketplace. If your internal vision deviates from the needs of the market, eventually your product will be surpassed by competitors may drift into irrelevancy. There are several ways a product leader can use win loss analysis to keep your offerings in line with buyer needs.

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What’s New at ZoomInfo: Buying Committees, Email Templates, Candidate Filters

Zoominfo

At ZoomInfo, we’re constantly working behind the scenes to improve our product so that you can continue to grow your business. With every update, we prioritize helping you understand each new feature and how it can be of use to you and your team. That’s why we’re introducing “What’s New at ZoomInfo,” a quick monthly overview of the latest and greatest updates across the ZoomInfo platform.

Sales 130
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What Data Protection Will Look Like in 2022

Dataversity

Trying to protect sensitive data was a major concern for the enterprise in 2021, and it will continue to be in the coming new year. Whether it be ransomware, a data breach, or a compliance fine associated with one of the new data regulations, the risk around an organization’s data is going to increase as its […]. The post What Data Protection Will Look Like in 2022 appeared first on DATAVERSITY.

IT 98
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Artificial Intelligence and the Future of Databases in the Big Data Era

Smart Data Collective

Big data is a phrase that the industry coined in 1987 , but it took years before it became truly popular. By the time the name was a household term, big data was everywhere, and companies were seeking ways to store and use the data. Data scientists knew that big data could hold valuable insights. The key was finding a way to analyze it as it continued to flood in constantly.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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5 Benchmarking Examples for Brand Marketing

Netbasequid

Keeping track of one’s online efforts is great, but meaningless without standards to measure against. We have five benchmarking examples for brand marketing here to help you better focus your information tracking activities! In this post, we’ll cover: Share of voice and why it’s important. Tracking shifting consumer sentiment. Locating your industry’s influencers.

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Conversational Marketing: How Chat Can Turn Visitors into Buyers

Zoominfo

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. But too many campaigns are still using an approach that treats all visitors the same.

Marketing 130
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Tales of Data Modelers

Dataversity

Reading Larry Burns’ “Data Model Storytelling” (TechnicsPub.com, 2021) was a really good experience for a guy like me (i.e., someone who thinks that data models are narratives). I agree with Larry on so many things. However, this post is not a review of Larry’s book. Read it for yourself – highly recommended. Reading it triggered […]. The post Tales of Data Modelers appeared first on DATAVERSITY.

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Python for Business: Optimize Pre-Processing Data for Decision-Making

Smart Data Collective

The rise of machine learning and the use of Artificial Intelligence gradually increases the requirement of data processing. That’s because the machine learning projects go through and process a lot of data, and that data should come in the specified format to make it easier for the AI to catch and process. Likewise, Python is a popular name in the data preprocessing world because of its ability to process the functionalities in different ways.

Business 354
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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A Guide to Online Sentiment Analysis

Netbasequid

Online consumer sentiment is a window into the psyche of your audience. Social media users are at liberty to express their opinions online about brands, and these expressions tell the story behind consumer behavior. An online sentiment analysis captures the discussion revolving around your brand, allowing you to understand how and why they feel the way they do.

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Cold booking

Zoominfo

Scenario A prospect initiates communication—maybe they fill out a form or request a demo—but you can’t get a hold of them. Send a calendar invite to this inbound lead with engaging messaging. New technology even makes it possible to book a meeting on their calendar. This is a last-ditch effort to make a connection, and it’s a little risky to schedule a meeting without a qualified call first.

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The Dangers of a Data Swamp (and How to Avoid Them)

Dataversity

“Data is the currency of the future,” many experts have predicted. The 21st century has been characterized by the astounding amount of data we’ve gained access to. But what happens if this data isn’t properly stored? A data swamp begins to develop, and accessing that data becomes difficult and sometimes impossible. The internet, social media, […].

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Benefits of Using AI Optimized Video Messaging at Work

Smart Data Collective

Artificial intelligence has become an invaluable form of technology for fostering better communications in the workplace. Artificial intelligence has been a beneficial changing force for many forms of communication technology. Video messaging is just one example. Video technology is becoming much more sophisticated. More video messaging services are dependent on data analytics, as the analytics in video market is growing over 20% a year.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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PPC Campaign Management: 11 Important Things to Do

SpyFu

Pay-per-click (PPC) advertising is simple and effective. While a lot of more affordable marketing strategies have emerged over the years, nothing can replace a good old PPC campaign. And, if you are able to make your PPC campaign more targeted and pocket-friendly, then it is really worth the investment. However, PPC campaign management is not an easy task and requires a certain level of knowledge of advertising strategies.

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Build your meeting stack

Zoominfo

Scenario Add more people to a high-value meeting to give it a greater level of importance. People have a hard time “no showing” when they know that others are depending upon them. It’s difficult to reject meetings when multiple third-party individuals are involved. Use company org charts to identify and invite other potential stakeholders to the meeting.

IT 100
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Great Resignation Behavior Analysis Informs Better Brand Messaging

Netbasequid

The world of work has experienced a seismic shift in the past two years, and who knows what 2022 may bring? Brands are making decisions right now that will impact them for years to come, so making informed predictions is a must. And this applies to both attracting consumers and to internal messaging designed to retain workers. Understanding why workers are leaving their jobs in record numbers informs brands’ next steps in more ways than one.

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Data-Driven Business Applications Businesses Can’t Live Without in 2022

Smart Data Collective

There is no question that big data is changing the nature of business in spectacular ways. A growing number of companies are discovering new data analytics applications, which can help them streamline many aspects of their operations. Data-driven businesses can develop their own infrastructure and handle all of their data management processes in-house.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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5 Key Factors For Spotting Consumer Trends With Social Listening

Infegy

Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time. But sometimes social media research carries with it some barriers to finding consumer trends quickly and accurately.

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2022 Top Content Marketing Tips: Best Content Promotion Strategies

Weidert Group

“You had my curiosity. But, now, you have my attention.”.

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How to Do a Competitor Analysis the Right Way

Netbasequid

Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. Brands that don’t exert much effort here – or none at all – are driving a car on three wheels. An athlete studies an opponent to understand their strengths and weaknesses.

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How a Refined Sales Process Will Help Your Drive More Sales

Owler

What is a Sales Process? A robust sales process is the roadmap for converting prospective leads into longtime customers and enables sales teams to efficiently close deals. The sales process is the standardized practice for researching, approaching, and closing potential customers. The customer's perspective of the sales process is the buyer's journey.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.