Smart Data Collective

JULY 25, 2019

The healthcare industry is happily embracing big data. Hospitals around the world are finding that data can have a profound impact on their operations. A lot of the emphasis so far has been on the use of big data to better engage with external third-parties, but big data can be equally valuable for managing internal hospital systems. Big Data is the Key to Improving the Efficiency of Hospital Management Systems?

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Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct.

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Moz

JULY 23, 2019

Posted by katemorris Editor's note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh! Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag.

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Domo

JULY 25, 2019

The latest edition of ‘ Data Never Sleeps ,’ our annual study on the volume, velocity and variety of data generated and distributed over the internet, came out earlier this month—and nothing about it surprised me. As the infographic BELOW attests, a crazy amount of data is created, shared and consumed every single second. From a business perspective though, volume means nothing.

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Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Smart Data Collective

JULY 25, 2019

Not long ago, big data was one of the most talked about tech trends , as was artificial intelligence (AI). But, in case people need a reminder of how fast technology evolves , they only need to consider something newer — big data AI. It combines elements of both technologies. AI allows computers to perform cognitive functions, much like the human brain.

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Moz

JULY 24, 2019

Posted by getsprunk Take a moment to think about how you’ve used the internet today. Which posts made you stop scrolling through your Instagram feed? What webpages did you spend the most time on? What content did you enjoy? If you’re like most of us, there’s a good chance that videos played a factor in your answers to all three of those questions. So it’s no surprise that marketing experts have been encouraging brands to use more video for years now.

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Elegant BI

JULY 23, 2019

What is Predictive Analytics and How Can it Help My Business? What is predictive analytics? Put simply, predictive analytics is a method used to forecast and predict the future results and needs of an organization using historical data and a comprehensive set of data from across and outside the enterprise. Predictive Modeling allows users to test theories and hypotheses and develop the best strategy.

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Smart Data Collective

JULY 22, 2019

Big or small, every business needs good tools to analyze data and develop the most suitable business strategy based on the information they get. Business intelligence tools are means that help companies get insights from their data and get a better understanding of what directions and trends to follow. Regardless of the scale of your business, implementing the right business intelligence tool can help you get more use of your data than ever and drive more profit.

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Business Intelligence Business Intelligence Intelligence 214

Zoominfo

JULY 25, 2019

Artificial Intelligence, or AI, has become an increasingly hot topic in the marketing world. The reason? AI technology can automate tasks, simplify complex processes, and organize complicated datasets just as a real marketing professional would — only faster and more accurately. In the early days of artificial intelligence, this idea of automation seemed threatening to the human workforce.

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

Moz

JULY 25, 2019

Posted by HeatherPhysioc Search can't live in a silo. If you want to see success, cross-collaboration across your organic, content, and paid teams is absolutely key. But that takes a huge amount of effort, from untangling communication to cross-training to getting buy-in from everyone involved. What's a search marketer to do? If you missed her talk this year at MozCon 2019 , here's your chance to make up for it!

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Win Learning Marketing Marketing 54

Better Buys

JULY 23, 2019

Pricing is one of the most important factors in choosing any software, especially DMS (document management software). Some vendors provide transparent pricing information on their sites, while others prefer to give a specialized quote, as companies’ requirements for software tend to vary. We’ve developed this pricing guide to detail pricing types, additional costs a company […].

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Smart Data Collective

JULY 25, 2019

The Global Data Protection Regulation (GDPR) was enacted in May 2018. This law was one of the most revolutionary attempts to strengthen privacy rights in the European Union. Many experts are still trying to determine how effective the law has been. The GDPR has provided some important safeguards to consumers in the European Union and abroad. Since all companies that cater to European consumers must abide by these regulations, consumers outside of the European Union can still benefit from them wh

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Zoominfo

JULY 21, 2019

When executed correctly, content marketing can attract, engage, and retain new customers. Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. For this reason, we’ve compiled more than 90 content marketing statistics surrounding the current state of B2B marketing.

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Marketing Marketing Education Technology 100

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Moz

JULY 21, 2019

Posted by faisal-anderson Log File Analysis should be a part of every SEO pro’s tool belt, but most SEOs have never conducted one. Which means most SEOs are missing out on unique and invaluable insights that regular crawling tools just can’t produce. Let's demystify Log File Analysis so it's not so intimidating. If you’re interested in the wonderful world of log files and what they can bring to your site audits, this guide is definitely for you.

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Analysis Data Logging Commerce Loss 52

Better Buys

JULY 24, 2019

Pricing is one of the most important factors in choosing accounting software. While some vendors provide transparent pricing details on their websites, others prefer to give a personalized price quote, as company needs and requirements vary. We’ve developed this pricing guide that details pricing types, additional costs a company needs to consider and pricing examples […].

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Smart Data Collective

JULY 24, 2019

Big data is often used to make the world safer. We can use big data to develop better predictive analytics tools to identify risks and take the right precautions. One of the best examples is with using big data to protect driver safety. Companies that use big data can create better contingency plans. They will make sure that the right measures are in place to avoid the risk of injuries and deaths on the road.

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Smart Data Collective

JULY 23, 2019

C rypto trading is a risky activity that may lead to substantial losses. The author doesn’t take responsibility for any consequences of the readers’ deals. What do you think about expert steel-makers? What about professional truck drivers? How do committed teachers feel? All of them succeed because they dedicate everything they have to one occupation or one goal.

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Loss Travel Analysis Banking 195

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Smart Data Collective

JULY 25, 2019

In the early stages of basketball, there was very little use for data and analytics. Sports, in general, were largely anti-data science simply because it didn’t seem like it could apply to a game. Fast forward to the present day, and data science and data analytics are being used in virtually every single sport. The NBA might not rely on analytics quite as much as the MLB , but all 30 teams are heavily investing more and more money into this side of their business.

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Smart Data Collective

JULY 24, 2019

At Smart Data Collective, we often emphasize the biggest trends in the field of big data. We have talked extensively about the application of big data in everything from large-scale marketing to criminal justice reform. However, the benefits of big data can also be extended to simpler, everyday tasks, such as scheduling. Big Data Offers New Scheduling Solutions.

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Smart Data Collective

JULY 24, 2019

Artificial intelligence is changing the nature of payroll. According to Accounting Today, AI is starting to merge many traditional accounting and payroll functions , which will simplify a lot of business processes. One of the biggest examples is with the advent of Single Touch Payroll. Single Touch Payroll is the Biggest Breakthrough in AI Driven Accounting Solutions.

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Smart Data Collective

JULY 24, 2019

The big data revolution has changed the way people do business online, but it has also inevitably given rise to new types of cyber-attacks. Today, cybercriminals are using highly sophisticated methods to infiltrate websites, web servers, and web applications to access critical data or paralyze operations. They take advantage of big data and artificial intelligence to orchestrate more vicious attacks, so businesses need to be prepared.

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Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Smart Data Collective

JULY 22, 2019

Cyberattacks are becoming more prevalent these days. A study by Juniper Research estimates that they will cost global companies $2 trillion in 2019! One of the reasons the cost is rising is due to an increase in social engineering and AI by savvy hackers. Social engineering is used in many online scams. A growing number of hackers are using it in lieu of old school, brute force hacking strategies.

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Smart Data Collective

JULY 22, 2019

. We live in the age of the cryptocurrency craze, which has brought on a new level of complexity to cybersecurity. Keeping your digital coin on a cryptocurrency exchange does provide a more palpable quality to dealing with crypto because it keeps the liquid cash within hand’s reach, but this is not necessarily the safest move you could make. Thankfully, there are several viable methods you could use in order to properly protect your data on a crypto exchange.

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Moz

JULY 22, 2019

Posted by Alex-T I’m always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. A recent shmooze in the community was thanks to Hertz that paid 32M to Accentura agency , which (so far) hasn't resulted in any substantial changes to their site. Though I personally don't work with client’s who throw around millions of dollars, that doesn’t affect the quality of services that I provide.

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