Crayon
MARCH 15, 2022
It’s that time again: the monthly marketing staff meeting where the growth team, content team, web team—you get the idea—will showcase their latest metrics. How are our efforts in these respective areas moving the needle?
Cipher
MARCH 15, 2022
The field of market and competitive intelligence (M/CI) is growing fast, and there’s more demand than ever for Competitive Intelligence Analysts. A quick LinkedIn search reveals more than 17,000 open roles in the United States, across all kinds of industries and company size: from Fortune 50 corporations to tiny startups.
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Smart Data Collective
MARCH 14, 2022
Big data is a tool typically talked about in the context of the benefits it provides for larger organizations, and yet it is also within reach of small businesses as well. A wealth of tools and solutions that bring big data to up-and-coming companies are available, so let’s go over the most impactful and practical applications these can achieve. Delivery Route Planning for Teams Of Drivers.
mention
MARCH 16, 2022
When buying anything online or offline, one of the first things that we’re conditioned to do is to search online and find reviews about that particular item. If what we’re looking for has favorable reviews, then we wouldn’t bat an eye and immediately initiate a purchase. But if there were only a couple of negative reviews, then we wouldn’t be interested in making a purchase, at least from that specific vendor.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
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Crayon
MARCH 18, 2022
Your product team has spent the last 18 months cookin’ up something shiny. Prospects are going to love it. There’s just one problem: You’re entering a saturated market. There’s the old guard. The scrappy upstarts. How do you capture market share at this critical juncture? Enter penetration pricing , a simple strategy long used by soon-to-be consumer tech titans to capture hearts, minds, and credit card numbers.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
MARCH 16, 2022
Did you know that 42% of businesses were affected by cyberattacks in 2020 ? That figure is going to rise as cybercriminals use AI to attack businesses more efficiently. Artificial intelligence technology has led to some tremendous advances that have changed the state of cybersecurity. Cybersecurity professionals are leveraging AI technology to fight hackers.
Netbasequid
MARCH 16, 2022
TikTok has taken over online, and every brand should be analyzing the incredible tapestry of consumer insight it offers. Fortunately, a key component of the NetBase Quid suite of products, Rival IQ , offers precisely that, with best-in-class TikTok intel that is driving strategic business decisions. What does it reveal – and why should your brand prioritize monitoring TikTok data analytics?
Crayon
MARCH 16, 2022
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Alison Hayter of Loopio.
Zoominfo
MARCH 15, 2022
Every company has a sales and marketing function. To be successful, those teams need good data. That’s where the role of revenue operations comes in. As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. We explored how ZoomInfo is pioneering the use of artificial intelligence (AI) and machine learning to solve one of the biggest problems facing revenue operations (RevOps) teams: access to reliable business
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
Smart Data Collective
MARCH 14, 2022
Blockchain technology has had a huge impact on the financial sector. Although many traditional financial institutions like Bank of America use blockchain , it is still mostly used for cryptocurrency transactions. The benefits of the blockchain network are soon going to be put to the test. There are indicators that Russia is going to start moving towards cryptocurrencies in response to recent sanctions.
Netbasequid
MARCH 15, 2022
In modern organizations, AI-powered analytics are incredibly important to Sales and Marketing. And one of these ways is through enabling the recognition of images. With this technology, businesses can capture visual intel about their brand from anywhere online to help them make critical decisions about campaigns -and so much more. What is Recognition of Images?
Dataversity
MARCH 14, 2022
So you want to start using AI at your company. Now what? First, evaluate if it has an appropriate place in your company. Many organizations hire a data scientist or an entire AI team with an anticipation of a fast, massive, magical gain. Even though by now most people realize that these expectations are naive, […]. The post How to Start Using AI at Your Company appeared first on DATAVERSITY.
Zoominfo
MARCH 15, 2022
Frenemy: A person with whom one is friendly despite a fundamental rivalry. If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” You’re kind of like friends because they distribute your ads, and kind of like enemies because you’re both self-interested. You’re each trying to make the most money possible and that can create conflicting interests. “The more profitable experience for search engines is more people clicking on ads.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
MARCH 16, 2022
Have you ever heard of blockchain? It is the ledger and authentication system behind the bitcoin network. Blockchain is the reason that bitcoin become a sustainable digital coin, unlike many of the other digital coins that came before it. Many companies have used the blockchain system to create tertiary services, such as bitcoin wallets. Bitcoin wallets are essentially blockchain wallets that are capable of holding digital coins.
Netbasequid
MARCH 18, 2022
Being aware of industry trends is crucial for any business. It allows brands to take advantage of available opportunities as well as avoid potential threats. And advanced consumer trend analytics makes all difference here, as trends move fast – and not all of them are worth a brand’s time or investment. How does a brand identify relevant trends, particularly in the B2B space?
Dataversity
MARCH 14, 2022
Imagine you’ve invited your boss over for a dinner party to try to show off your culinary skills (and perhaps get a promotion). The stakes are high, so you search the web and find the most revered chicken parmesan recipe around. At the grocery store, it is immediately clear that some ingredients are much more […]. The post When It Comes to Data Quality, Businesses Get Out What They Put In appeared first on DATAVERSITY.
Vable
MARCH 17, 2022
Your colleagues are overwhelmed by information. It is your job to employ your library management skills to ensure that they can identify that key article that will impress their client, and help them win work. Are you unsure of how to do this? Don't worry, you are in the right place to find out how it can be done. It’s time to stop wasting your time and your end-user's time and increase the effectiveness of your current awareness.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
MARCH 16, 2022
Last year, in an article that talked about the impact big data has on finance, we said that location data sets can make investing easier. Companies spent nearly $11 billion on financial analytics in 2020. A large portion of this market is driven by investment companies and mutual funds. This is because accurate data about consumer movement can help you know about consumer trends and corresponding market movements.
Weidert Group
MARCH 18, 2022
Taking aim at a moving target isn’t easy, and that’s exactly what you’re doing when it comes to Search Engine Optimization (SEO). In the digital marketing quest to organically reach the top of the Search Engine Results Page (SERP), you’re up against ever-evolving practices, algorithms, and consumer behaviors. Undergoing some SEO training in 2022 is essential to getting yourself discovered by your prospects and even your current customers.
Dataversity
MARCH 16, 2022
Data is the fuel of the fourth industrial revolution. Data is the lifeblood of the enterprise. Data powers the information age. We’ve heard these statements so many times that they’ve almost lost their meaning. But what if I were to tell you that you are only using 10 to 20% of this fuel to power […]. The post Unlocking the Value of Hidden, Unstructured Data appeared first on DATAVERSITY.
Domo
MARCH 18, 2022
With some people heading back to the office, we thought now would be a good time to take a look at the anonymized mobility data from Safegraph to understand if downtowns are bustling again. For this analysis, we used Domo’s powerful data transformation tools to extract data for the Chicago Loop, Manhattan-Midtown, and Manhattan-Financial Districts zip codes—i.e, some of the biggest central business districts in the United States.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Smart Data Collective
MARCH 14, 2022
Data analytics technology is becoming a more important aspect of business models in all industries. SaaS companies are no exception. They need to leverage analytics strategically to maximize their revenue. Data Analytics is an Invaluable Part of SaaS Revenue Optimization. The importance of customer loyalty and customer service has become increasingly well-known and companies have needed to adapt their business models accordingly to gain a competitive edge.
Owler
MARCH 17, 2022
What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding. When marketers gather intelligence, they’re examining their competitors, product performance, consumer base, the state of the industry, and more.
Dataversity
MARCH 18, 2022
If your small or medium-sized business (SMB) is looking for ways to improve forecasting, problem-solving, and market opportunities, it must embrace self-service advanced analytics that allow business users to leverage their role, their knowledge of their business function, and their collaborative initiatives to gather, analyze, and share information and improve business results.
Happy Market
MARCH 17, 2022
Our guest today is Paul Gaudette, Founder & CEO of Dig Insights. Dig Insights was founded in 2010 and currently employs over 160 people. The business has four primary offerings delivering Market Insights, Data Science, Evaluation, and their proprietary ideation solution called Upsiide. Paul also serves as a council member of the Ted Rogers School of Management at Ryerson University.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
MARCH 14, 2022
Internet users’ expectations have evolved considerably over the past two decades. As companies strive to meet these expectations, data analytics has become an essential aspect of modern UX design. There are a lot of variables that you have to test when you are optimizing your website for these users. You will need to know how to leverage website analytics tools to perform these tests effectively.
Data Hut
MARCH 16, 2022
For any business, acquiring new customers is crucial, and the best way to do this is through lead generation. Your sales team can convert as many leads as possible, but it's a challenge to get thousands of potential customers if your company has limited resources. The process of capturing several thousand new leads could be daunting, especially if your company has a limited sales team.
Dataversity
MARCH 18, 2022
“Unless and until all members of a team have a common understanding of the problem, attempts to solve the problem are just so much wasted energy.” –Gerald M. Weinberg [1] In March 2019, one of us (Thomas C. Redman) served as the judge in a mock trial of a data architect (played by Laura Sebastian Coleman) […]. The post What Data Practitioners Need to Know (and Do) About Common Language appeared first on DATAVERSITY.
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