Crayon
MAY 2, 2022
Things could be going better. You’re working hard to deliver on the competitive intelligence requests that come through your inbox, but as far as you can tell, very few people are consuming the insights and materials you produce.
CIO
MAY 4, 2022
Ceridian SVP and CIO Carrie Rasmussen got a 7% bump in her IT budget for 2022, with her company’s growth, its ongoing digitalization drive, and security mindfulness driving the boost. More specifically, Rasmussen is boosting her spend on cybersecurity to help manage risk, a key element for enabling Ceridian’s planned global expansion. Some of the extra funds are paying for work to consolidate applications and services, a move Rasmussen classifies as an efficiency play “that will free up money to
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Smart Data Collective
MAY 1, 2022
Did you know that around 37% of businesses use machine learning to some degree? This figure is growing significantly by the year. There are many reasons that more companies are turning to machine learning technology. One of the benefits of leveraging machine learning is that it can help with develop employee compensation schemes. Joanne Sammer, an author with Better Workplace Better World published an article on the use of AI in making pay decisions.
mention
MAY 4, 2022
Marketing strategy is constantly evolving. As we descend further into an immersive digital marketing landscape, the online sphere has become the place to be for smart start-up marketers aiming to improve exposure. With 4.8 billion internet users rapidly multiplying across the globe, the online social sphere continues to adapt to accommodate new forms of communication, interaction and entertainment for a digitally smart demographic.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
MAY 1, 2022
Artificial intelligence is often portrayed as a technology that will make robots rule over humans. No wonder many people fear that computers and other AI—enabled devices will control us. However, if we keep aside this dangerous depiction of AI, we can see how beneficial such systems are in our lives. Businesses are including more of it in their companies and adopting methods like AI text analysis. .
Netbasequid
MAY 5, 2022
Having advanced AI-powered insights to inform your strategic decision making is crucial to a brand’s success. Now, with NetBase Quid’s Application Switcher, your social analytics efforts just earned a power boost! The combined insights offered are all in one place for your team to easily navigate, making campaigns and strategic planning more efficient than ever.
Dataversity
MAY 6, 2022
Today, we’re seeing more companies embrace cloud-based technologies to deliver superior customer experiences. An underlying architectural pattern is the leveraging of an open data lakehouse. That is no surprise – open data lakehouses can easily handle digital-era data types that traditional data warehouses were not designed for. Data warehouses are great at both analyzing and storing […].
Zoominfo
MAY 3, 2022
We’ve got more updates to share from the ZoomInfo platform, and we’re especially excited about the new releases from OperationsOS and Engage. Let’s walk through the new features and integrations that can help you hit your number. Engage The new Gmail plug-in for Engage, ZoomInfo’s sales automation tool , allows you to access Engage’s email templates and variables directly from your Gmail inbox, as well as track Gmail activity in Engage and other connected CRMs.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
Smart Data Collective
MAY 1, 2022
Unauthorized data intrusions have been occuring with alarming frequency. From the highly sophisticated 2021 incident better known as the Pandora Papers to the massive hospitality breach that caused the personal details of millions of MGM hotel guests to be exposed on the dark web, such incidents are a distressing fact of modern life. It’s tempting to think of the risk of a data intrusion as an unavoidable cost of doing business.
Netbasequid
MAY 6, 2022
There have been many rapid changes in consumer behavior in the past few decades, and particularly in the past couple of years. So, how do companies keep up? We’ll share three specific issues plaguing the industry, as well as some of the ways leading HCPs are scaling efforts to keep pace – and keep consumers happy! There are many challenges impacting the healthcare space, and three are ubiquitous regardless of industry – consumer loyalty (or disloyalty, rather); emerging service providers; and, i
Domo
MAY 4, 2022
As data continues to play a larger role in how all professionals make decisions, business intelligence is being molded to give everyone from CEOs to frontline workers access to the kind of data they need, exactly when and where they need it. Case in point: Domo’s new Microsoft Office Add-ins , which allow anyone who is, say, building a presentation or collaborating on KPIs to retrieve their Domo data right within the Office product they are working from.
Zoominfo
MAY 2, 2022
Welcome to the hottest talent market in generations. Experts estimate that demand for quality talent will outpace supply by 2030, causing a skilled labor shortage of 85.2 million people. That means finding and keeping talent — already a strategic focus for business leaders — is only going to get more expensive, more time-consuming, and more critical to success.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
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Smart Data Collective
APRIL 30, 2022
Data breaches are becoming a greater threat than ever. According to the Identity Theft Resource Center’s 2021 Data Breach Report, there were 1,862 data breaches last year. This figure is likely to keep rising in the months to come. If you want to protect against a data breach, you must have the best cybersecurity plans in place. You need to know what steps to take to keep online data safe and follow them diligently.
Netbasequid
MAY 2, 2022
It is important for brands to identify their ‘tribes’ early on. These are the people who clamor for your offering and can even be turned into a loyal group of brand ambassadors, assuming you play your marketing cards right! And finding them is the work of netnography – also known as audience segmenting. Every brand should be using it to engage and convert their tribes.
Datapine Blog
MAY 6, 2022
Like mitochondria and the cell, the order management system is the powerhouse of the warehouse. It ensures everything flows correctly and effectively, minimizing issues and impacting the budget. Using your order tools to their fullest improves order operations and creates plenty of ways you can reduce expenses or eliminate costs. It’s all about learning the tool and seeing what’s available.
Weidert Group
MAY 3, 2022
An Interview with Experience Inbound Speaker, Dale Bertrand of Fire&Spark. Search engine optimization (SEO), like the technology used to implement it, is always evolving. With Google’s early algorithms, link building was a major component of getting the right traction for your website. Now that AI is the prominent driving force behind Google serving up content that meets the searcher’s intent , there’s a greater emphasis on original, relevant, and informative content that will point searcher
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
APRIL 30, 2022
Data technology has changed the reality of business. More companies are trying to incorporate data analytics into their business models. However, only 13% of companies feel they are delivering on their data strategies. Companies need to use the right software applications to make the most of their data. SaaS management software can be especially important.
Netbasequid
MAY 3, 2022
It’s much easier to start a business or launch a new product today than it was just five years ago. And with the barrier to entry stretched thin, the potential that a competitor will break through and wreak havoc in your realm, much like a poltergeist, is very real. It requires little more than an internet connection and a bit of time to promote an offering, so any category can be disrupted by these invading entities.
Owler
MAY 5, 2022
Joe Venuti, Vice President, Sales Development at UpKeep, says that personalization changes and evolves as we become more tech-enabled and the world around us changes. Joe Venuti, Vice President, Sales Development at UpKeep. The beginning of personalized outreach was the cold call. It started in the 1980s when company leadership began to have desk phones and were reachable directly, which has evolved into those spam calls that you can’t get rid of.
Weidert Group
MAY 5, 2022
It’s no longer novel for a business to be on social networks — it’s practically a must. Social media is an easy place to share your company’s content, news, and culture — maybe even conduct customer service. Social media is important for connecting with your target audience and building a better reputation , making brand visibility on social media essential.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Smart Data Collective
MAY 3, 2022
Data analytics technology is helping businesses boost profitability in many ways. A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. “Without uncovering and acting on the opportunities big data presents, many companies are leaving millions of dollars of profit on the table.
GrowbyData
MAY 6, 2022
T he SERP results have advanced quite a bit over the past few years. Google has several different types of SERP features to attract customers at different stages of the buying journey. With so many types of SERP features on Google, it has become difficult for brands to get noticed on the SERP. Fortunately, one of the best ways to get noticed on the SERP is featured snippets.
SpyFu
MAY 2, 2022
Twitter, one of the most popular social media sites in the world, was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Six years later, in 2012, Evan Williams realized that the platform they created wasn't giving people the ability to create quality content. At the time, tweets were sent out in 140-character messages. That's hardly enough space to write something meaningful, impactful, or of high quality.
Domo
MAY 6, 2022
Your business data is unique so your reports should be too. Domo makes it easy to create and customize business reports with powerful and intuitive reporting tools. Our vast library of data visualization and data science tools makes it easy to create in-depth, detailed reports in just a few clicks. Using simple drag-and-drop tools, users with little technical expertise can easily access, manipulate, and report on data, supporting your efforts to become a data-driven business.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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