Sat.May 11, 2019 - Fri.May 17, 2019

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4 Ways Big Data Has Made Bluetooth A Terrifying Security Risk

Smart Data Collective

Big data has created both positive and negative impacts on digital technology. On the one hand, big data technology has made it easier for companies to serve their customers. On the other hand, big data has created a number of security risks that they need to be aware of, especially with brands leveraging Hadoop technology. Big data has created a number of security risks for Bluetooth users.

Security 238
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6 Common B2B Sales Problems and How to Avoid Them

Zoominfo

There are so many factors that can stand in the way of exceptional B2B sales performance—poor leadership, lack of organization, no sales process—the list goes on. While some of these problems are easily recognizable, some of the most common obstacles that stand in the way of your success are hard to identify. Today, we explore some of the more common sales problems—problems you might not even know you’re facing.

Sales 224
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Top 14 Must-Read Data Science Books You Need On Your Desk

Datapine Blog

“Big data is at the foundation of all the megatrends that are happening.” – Chris Lynch, big data expert. We live in a world saturated with data. At present, around 2.7 Zettabytes of data are floating around in our digital universe, just waiting to be analyzed and explored, according to AnalyticsWeek. By gaining the ability to understand, quantify, and leverage the power of online data analysis to your advantage, you will gain a wealth of invaluable insights that will help your business flourish

Algorithm 140
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10 Basic SEO Tips to Index + Rank New Content Faster - Whiteboard Friday

Moz

Posted by Cyrus-Shepard In SEO, speed is a competitive advantage. When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this week's Whiteboard Friday.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Big Data Provides Invaluable Translation Services For Marketers

Smart Data Collective

Big data has opened a number of doors for marketers. One of the most overlooked benefits of big data is that it allows marketers to translate documents from one language to another. Memsource shows that big data is revolutionizing translation solutions , primarily due to the advent of more sophisticated cloud language platforms and machine learning capabilities.

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Insights Are Everything, and Other Points Made at the Gartner Marketing Symposium

Domo

A couple weeks ago I went to San Diego, and it had nothing to do with needing a break from what was a long and stormy Utah winter. Rather, I was there for Gartner Marketing Symposium/Xpo 2019 , an event designed to provide marketing leaders actionable advice about the trends, tools, and emerging technologies they need to deliver business results. I’m glad I went.

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How Often Does Google Update Its Algorithm?

Moz

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all of them? Should we even try? To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653

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Here’s Why DevOps Is The New Agile In 2019, And Why It Matters

Smart Data Collective

In the early days of software development , projects were developed sequentially in a series of steps which was called “The Waterfall Model.” It was called the waterfall because once you got past a step, you couldn’t climb back up. Here is a typical waterfall model for software development : Requirements. Design. Implementation. Verification. Maintenance.

IT 230
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6 Common B2B Sales Problems and How to Avoid Them

Zoominfo

There are so many factors that can stand in the way of exceptional B2B sales performance—poor leadership, lack of organization, no sales process —the list goes on. While some of these problems are easily recognizable, some of the most common obstacles that stand in the way of your success are hard to identify. Today, we explore some of the more common sales problems—problems you might not even know you’re facing.

Sales 100
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Predictive Analytics Use Case: Predictive Analytics Using External Data!

Elegant BI

There is a lot of information within your enterprise, and being able to analyze that information is crucial to decision-making and to managing your business and predicting results with efficiency and accuracy. But, when it comes to information, the average business may have quite a bit of data within its walls but, it often falls short of painting a complete picture because the data it needs is not maintained within its internal systems.

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The End of the Beginning for Social Media

Domo

Jim Rudden is the marketer of marketers. With more than 20 years of experience in marketing, the CMO for social media marketing powerhouse Spredfast has seen the discipline go through several phases—from gut instinct to a hyper-focus on data—and watched social media enter into the playing field. Within this rapidly-evolving digital landscape, social media is finding itself at an inflection point.

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Experts Are Tracking the Evolving Role of AI in Call Management

Smart Data Collective

. Artificial intelligence is redefining the nature of customer service. According to one analysis by Maruri Tech Labs, 85% of all customer service communications will be handled by an AI system by the end of next year. This is even true in call centers, which are surprisingly being disrupted by AI technology. Although artificial intelligence is going to be extremely important in the future of customer service, it is still too early to determine the degree to which it will be utilized.

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Ep. 216 – WIRe Series – Garrett Gil de Rubio – P2Sample

Happy Market

Welcome to the WIRe Series. Recorded live in Austin, this series is bringing interviews straight to you from the WIRe MRx Meet & Mingle event. In this interview, host Jamin Brazil interviews Garrett Gil de Rubio, Vice President of Business Development/Client Engagement at P2Sample. Contact Garrett Online: LinkedIn P2Sample [00:02] My guest today is Garrett Gil de Rubio, VP of Business Development at P2Sample.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Predictive Analytics Use Case: Online Target Marketing!

Elegant BI

To make the most out of online marketing, every organization must target the customers with the most promising profile. Businesses must understand what makes customers click on an ad, and what will compel them to make a purchase. Who is most likely to purchase your product or service? Where do they live, how old are they, how many children do they have (if any), what is their annual income, and what interest or driving force is the best fit for what you have to offer?

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The New Moz Local Is on Its Way!

Moz

Posted by MiriamEllis Exciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months behind the scenes. Big inhale, big exhale. Announcing: the new and improved Moz Local, to be rolled out beginning June 12! Why is Moz updating the Moz Local platform?

IT 57
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Big Data Heightens The Race Between Proxies And VPNs

Smart Data Collective

Big data is having a profound effect on the privacy debate. The problem is that people only look at it from one perspective. They see big data as a looming threat to their privacy. This is an issue that Tech Republic brought to our attention a couple of years ago in their post Big data privacy is a bigger issue than you think. The post showed that big data is raising a number of concerns about privacy rights.

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WIRe Series – Horst Feldhaeuser – Infotools

Happy Market

Welcome to the WIRe Series. Recorded live in Austin, this series is bringing interviews straight to you from the WIRe MRx Meet & Mingle event. In this interview, host Jamin Brazil interviews Horst Feldhaeuser, Group Services Director (SVP) at Infotools. Contact Horst Online: LinkedIn Infotools [00:00] Horst, the Group Services Director at InfoTools.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Predictive Analytics Use Cases: Envision Success with Comprehensive Planning and Forecasting!

Elegant BI

When it comes to using Predictive Analytics and a self-serve augmented analytics environment, businesses often want to sell the management team on these tools by suggesting real-world use cases that reflect the needs of the organization and illustrate how advanced analytics can help business users and the organization at large with accurate, efficient insight into the planning and forecasting process, and the ability to identify trends and patterns, understand target custom buying behavior, pred

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How to explore a SERP feature strategy with STAT

Moz

Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. If it’s the features in your space that you’re after, you’ll have ’em.

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Mobile Robots Market to Grow at a CAGR of 19.67% from 2018-2023

BIS Research

The introduction of technologies such as artificial intelligence and machine learning have transformed several sectors, including the robotics and UAV industry. Research and development activities in robotics undertaken by several organizations have led to the development of new-age robots performing functions better than humans. Fixed robots already are being widely adopted across several industries, however at present, mobile robots have become the center of focus in terms of research and appl

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WIRe Series – John Martin – Measure Protocol

Happy Market

Welcome to the WIRe Series. Recorded live in Austin, this series is bringing interviews straight to you from the WIRe MRx Meet & Mingle event. In this interview, host Jamin Brazil interviews John Martin, Founder and CTO of Measure Protocol. Contact John Online: LinkedIn Measure Protocol [00:02]. John Martin, Chief Technology Officer, Measure Protocol.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Predictive Analytics Use Case: Marketing Optimization!

Elegant BI

Using marketing and advertising dollars to target the general market is not a wise use of funding. Every business today is challenged to do more with less and marketing budgets are no exception. In order to reach the right target and convert prospects into sales, a business must create and distribute messaging to the right target audience, in the right way, at the right tie.

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Why intensity and metrics matter when reshaping an organization’s culture: Lessons from Wells Fargo

MarketCulture

Wells Fargo’s challenges over the past few years have been well documented. It took a turn for the worse when it created an aggressive sales culture based on unrealistic targets. To meet sales targets, employees opened accounts customers did not need, ordered credit cards without their permission and even forged customer signatures on paperwork. The result was the creation of 3.5 million fake customer accounts many of which were then billed fees.

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Anti-Money Laundering Software – A Market Overview

BIS Research

Since the early 90s, money laundering has been a major challenge hampering the economic growth of countries across the globe. In the recent years, the world has witnessed some of the biggest money laundering scandals till date. As per the United Nations Office on Drugs and Crime, approximately $800 billion – $2 trillion U.S. dollars are laundered every year.

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WIRe Series – Karen Lynch – InsightsNow

Happy Market

Welcome to the WIRe Series. Recorded live in Austin, this series is bringing interviews straight to you from the WIRe MRx Meet & Mingle event. In this interview, host Jamin Brazil interviews Karen Lynch, Senior Director of Qualitative Insights at InsightsNow. Contact Karen Online: LinkedIn InsightsNow [00:00] I’m here with Karen Lynch. We are prepping for the WIRe event tethered to IIeX in Austin.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr