Sat.May 20, 2023 - Fri.May 26, 2023

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Accelerating VMware’s growth

CIO

By Hock Tan, Broadcom President & CEO Innovation comes in many forms. In Broadcom’s case, it has been through a combination of organic growth and growth through acquisition, which has created Broadcom today – a company built from a heritage of American technology pioneers such as AT&T Bell Labs and Hewlett Packard, among others. Broadcom has grown by building on the innovations of businesses with critical products, a strong track record, and significant long-term growth potential.

Security 896
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Crayon AI: Capture & Summarize Critical Competitive Insights In Minutes

Crayon

Few activities are more tedious than sifting through Google Alerts in search of important competitive insights. Not only is it tedious, it’s detrimental to your CI program — because the time you spend sifting through Google Alerts is time you don’t spend on high-impact activities, like training your sales team on the latest versions of your battlecards.

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Content Marketing Trends 2023

mention

Did you know that from 2021, the global content marketing industry is worth over $400 billion? With the ever-increasing importance of digital marketing, content marketing has become an essential part of any successful marketing strategy. However, with so many businesses jumping on the content marketing train, it’s more important than ever to get ahead of the competition and keep up with the latest trends.

Marketing 304
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How AI is Boosting the Customer Support Game

Smart Data Collective

Great customer support plays a central role in a company’s success and profitability. Businesses with an excellent reputation for customer service tend to do better overall and stay in business longer. Companies that miss the mark often lose customers and generate negative reviews online. Unfortunately, bad reviews can deter new customers. What makes some businesses fail to provide outstanding customer support?

Gaming 303
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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10 most popular IT certifications for 2023

CIO

Certifications are a great way for IT pros to pave a path to a specific career in tech. Whether in cybersecurity, software development, networking, or any other IT specialty, certifications can raise your career profile and help employers identify your areas of expertise and confirm that you have the right skills for the job. The overall perceived value of IT certifications is shifting, according to the 2023 Tech Salary Trends report from Dice.

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Reducing The Number Of Queries Generated By Excel Cube Function Reports On Power BI, Analysis Services And Power Pivot

Chris Webb BI

I am a big fan of using Excel cube functions for reporting on Power BI datasets, Analysis Services and Power Pivot: they allow for a lot more layout flexibility than PivotTables when building reports in Excel. However, they do have a reputation for poor performance and part of the reason for this is their chattiness. While Excel does not generate one query for each cell containing a cube function, it is true that a report using cube functions will generate a lot more MDX queries against your Pow

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8 Crucial Tips to Help SMEs Guard Against Data Breaches

Smart Data Collective

With the ever-increasing number of cyber-attacks, small businesses must take steps to prevent data breaches. Data security is essential for any business, regardless of size. Small businesses are particularly vulnerable to data breaches as they often lack the resources and expertise to protect their data from malicious actors. Fortunately, there are a number of measures that small businesses can take to protect their sensitive information from unauthorized access.

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3 powerful lessons of using data governance frameworks

CIO

The first published data governance framework was the work of Gwen Thomas, who founded the Data Governance Institute (DGI) and put her opus online in 2003. “Frameworks were already being used, but they weren’t publicly available,” she says. “I had been asked to help Coors Beer prepare for upcoming Sarbanes-Oxley audits. They already had a technical plan in place, and I helped them find the right size and structure of an accompanying data governance program.

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How to Hire a Social Media Manager for Your Business

mention

Picture this scenario: your brand is struggling to get traction on social media. The thing is, you’d like to take a hands-off approach to your social media channels. After all, you want to focus on other aspects of your business. Here’s a solution: Hire a social media manager. These professionals have the know-how needed to maintain or grow your brand’s social media presence.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool?

Tinuiti

Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? By Tinuiti Team May 23 2023 Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads.

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Data Ethics: Safeguarding Privacy and Ensuring Responsible Data Practices

Smart Data Collective

We live in a digital age, where data is the new currency. Every day, a massive amount of information is generated, processed, and stored, and it is critical for everyone who offers their services online to prioritize privacy and ensure responsible data practices. No matter whether you provide educational software development services or sell smartphones in a Shopify store, you’re likely dealing with lots of customer data—and if you’re not responsible with that, you will ruin customer trust and t

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Stepping up to the challenge of a global conglomerate CIO role

CIO

For IT leaders, mergers and acquisitions inevitably lead to complex challenges. IT systems and resources must be rationalized and unified, and differing cultures must often be maneuvered toward alignment to ensure success going forward. But with these high-profile undertakings can also come opportunities for career growth. When Reliance Polyester — a subsidiary of global conglomerate Reliance Industries — completed its acquisition of polyester business Shubhalakshmi Polyesters (SPL) in March 2

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Deadly Sins in Proposals: We have a deep bench!

FedSavvy

“We have a deep bench” and “We have great corporate reachback” are some of my favorite lies. While this is not always flawed, it can most definitely boomerang around to kill your bid. Let’s take a journey down the yellow brick reachback road to see examples of the good and the bad. In this blog we will feature a good use of reachback and a case in which reachback did not work out as intended.

Loss 130
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool?

Tinuiti

Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? By Tinuiti Team May 23 2023 Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads.

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How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal.

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5 C-suite bridges every IT leader must build

CIO

IT leaders have known for years that having “a seat at the table” is essential to their success. Without insight into and influence over key organizational decisions and priorities, CIOs are disadvantaged when it comes to launching and supporting initiatives that will help the business thrive. But these days, that seat at the table, where the CEO and other top executives define and map out business strategy, is no longer enough.

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How Does Microsoft Fabric Change the Enterprise BI Game?

Paul Turnley

Microsoft Fabric (#MicrosoftFabric), the new Unified Analytics platform, was announced this morning, literally moments before the Build Conference. Satya made the official announcement in the keynote address. Why is this big news and why is it important? In a few words, this is the most significant expansion to the Power BI and the analytics platform since the product was introduced.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool?

Tinuiti

Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads.

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Domo’s AI Service Layer—A New Way to Use AI that Connects Innovation to Impact

Domo

It’s an exciting time in tech with the hype level taking a sharp hockey stick jump at the recent introduction of ChatGPT, which was arguably the first to make Artificial Intelligence (AI) tangible for everyone from elementary school students to software engineers. Nearly every day we hear about new AI solutions clamoring for attention, and companies are scrambling to figure out how to pull AI into their businesses in a smart way that goes beyond the hype.

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United Airlines CISO Deneen DeFiore on elevating cyber’s value to the business

CIO

Deneen DeFiore is a Hall of Fame technology executive who currently serves as vice president and chief information security officer at United Airlines, where she leads the cybersecurity and digital risk organization to ensure the company is prepared to prevent, detect, and respond to evolving cyber threats. She also leads initiatives on commercial aviation cyber safety risk and improving cyber resilience across the global aviation ecosystem.

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Keyword Difficulty Explained: Find the Best Keywords

SpyFu

Keyword research is the backbone of any successful SEO or content marketing campaign. It lays the groundwork for your content strategy and tells you which keywords to focus on. Any business owner or marketer that wants their website to rank well in search engine results needs to start by doing thorough keyword research. And, only after they have identified what keywords to target can they start their SEO and content optimization initiatives.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Cloud Architecture Mistakes: The Perils of Poor Security Architecture

Dataversity

In this five-part series, I’m taking a hard look at the common – and costly – mistakes organizations typically make while building a cloud architecture. Part one explained how organizations can quickly lose visibility and control over their data processing, and detailed how to avoid that mistake. Part two looked at why a DIY approach often goes wrong, […] The post <strong>Cloud Architecture Mistakes: The Perils of Poor Security Architecture</strong> appeared first on DATAVE

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The Fast-Evolving EV Landscape in 2023 and Beyond

Alpha Sense BI

A major pillar of the energy transition and in reaching a global net-zero state , electrical vehicles (EV) are posed as the fix to reducing, and eventually eliminating, the carbon dioxide vehicles emit each year. In 2020 alone, personal cars produced approximately three billion metric tons of carbon dioxide emissions worldwide. ​Greenhouse gas (GHG) emissions from transportation account for about 27% of total US greenhouse gas emissions, making it the largest contributor to US GHG emissions.

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EU’s AI Act challenge: balance innovation and consumer protection

CIO

Members of the EU Parliament have agreed on a first draft for regulating the use of AI. The AI ​​Act is now taking the next procedural step to be negotiated and worked out with individual member states. In the end, there should be an EU-wide body of law to regulate the use of AI technologies, such as ChatGPT. Essentially, the AI ​​Act is about categorizing AI systems into specific risk classes ranging from minimal, to systems with high risks, and those that should be banned altogether.

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Taking a Deep Dive into Audience Understanding

Netbasequid

How deeply do you understand your audience? It’s a vital component that keeps many brand managers awake at night. They know that a company’s success involves more than maintaining a positive brand image, and we’re guessing you know this too! Let’s explore what really matters and why. Consumers form a powerful wake that rolls almost imperceptibly beneath the surface, one that can be harnessed and directed with tsunami-level force as fast as a rogue employee, unintentional product placement,

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr