Sat.Mar 19, 2022 - Fri.Mar 25, 2022

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19 organizations advancing women in tech

CIO

Despite national conversations about a lack of women in tech, women remain largely underrepresented in STEM roles , according to a study by the National Science Foundation. And the pipeline doesn’t suggest a near-term correction, as only 19% of computer science degrees were awarded to women in 2016, down from 27% in 1997. Women also typically make less than their male counterparts in science, engineering, mathematics, and computer science occupations — with an average median salary of $66,000 pe

Startups 907
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Product Marketing Advice In 2022 From the Experts

Crayon

Product marketing is easily one of the most cross-functional (and busy) roles in an organization. Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on. In other words, multitasking – strategically – is the name of the game for product marketers.

Marketing 473
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How To Do Market Research for a Startup

Cipher

Market research plays an important role in defining the strategies of all organizations, and startups are no different. For many growth-stage companies, market research is a vital input into decisions that could make or break the entire business. The insights developed by market research shape product development pipelines, inform go-to-market strategies, and enable startups to best position themselves for success.

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Big Data Makes Smart Buildings the Norm in the 21st Century

Smart Data Collective

You have probably heard a lot talk about the Internet of Things (IoT). It is one of the biggest trends driven by big data. It is popular because billions of devices will be connected in the future. The IoT sector is predicted to generate over £7.5 trillion across the world. In fact, McKinsey Global predicts homes, offices, worksites, retail settings, and factories to generate around £3.55 trillion by the end of 2025.

Advantage 346
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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5 Productivity Hacks for Digital Marketers to Maximize Impact and Banish Overwhelm

mention

Marketers are overwhelmed by their jobs, and it’s easy to see why. The flood of data you’re expected to handle keeps getting bigger, not least because marketers cover as many as 13 different channels , with big data having reached tsunami-like proportions. Markets, trends, and consumer expectations are fluctuating like mad. Marketing campaigns have to stay relevant to general economic and social conditions, but those keep changing too, as the pandemic keeps evolving.

Marketing 278

More Trending

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Can you spot your Achilles’ heel in your next pursuit?

FedSavvy

This article is featured in Washington Technology in March 2022. It was written by Brian Lindholm , Managing Principal. Over the last 10 years in business, I’ve had the opportunity to analyze many contract pursuits before and after award decisions are made. Pursuing and winning a federal contract is by no means easy…ever. Even the best competitors manage to have an Achilles’ Heel which leads to their downfall. .

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AI Advances Lead To Improvements in E-Signatures

Smart Data Collective

With the advancement of digital technology, electronic signatures (e-signatures) have gained massive acceptance in the business world, where artificial intelligence (AI) further leads its improvements. What Are E-Signatures? E-signatures, or the digitized or scanned version of handwritten signatures, improve business processes, allowing fast signing and approval of documents.

Commerce 319
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How Automation Can Help Scale Recruiting Efforts

Zoominfo

The Great Resignation has created one of the hottest labor markets in living memory. As candidates explore their options and leaders seek to fill newly vacated seats, speed-to-engagement has become one of the most critical elements of the recruitment process. Like with sales, being early to conversations with candidates improves your chances. With the average hiring cycle close to 29 days , shortening this timeframe, while maintaining the quality of the candidate’s experience, can result in big

Win 130
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What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

Table of Contents. 1) What Is Business Intelligence And Analytics? 2) BI vs BA As Seen Through Football. 3) BI And BA Main Differences. 4) How Do BI And BA Apply To Business? 5) BI And BA Use-Case Scenarios. 6) BI And BA Examples. If someone puts you on the spot, could you tell him/her what the difference between business intelligence and analytics is?

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Enterprise Architects Can Be Indispensable in the Boardroom

Dataversity

Enterprise architecture (EA) can be a confusing term. To supply a business executive with a working definition, you might list that EA comprises the business functions, capabilities, processes, roles, physical and organizational structure, data stores and flows, applications, platforms, hardware, and communication. You might throw in any number of impressive acronyms and abbreviations: TOGAF, EIM, […].

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Is It Possible to Fully Protect Your Data Nowadays?

Smart Data Collective

Keeping your data safe now is more challenging than ever. We keep a lot of our data on hackable devices, such as mobile phones and computers. One weak password or a phishing attack on our emails is enough to breach and expose our information and have it land in the wrong hands. We also give a lot of our information away to various companies and services we use online.

IT 314
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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Few current trends in the world of work have attracted attention — and speculation — quite like the “Great Resignation.” The COVID-19 pandemic triggered the most singularly significant shift in workplace dynamics in recent memory, and the subsequent exodus of employees has shaken every industry in virtually every region. But what’s really driving this shift?

Sales 100
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Welcome to the Owler Evolution: Product News

Owler

We are growing and developing our business intelligence products. Tim Harsch, CEO, Owler. Welcome to the beginning of Owler’s evolution into the ultimate modern business intelligence platform, your go-to source of news, company data, and in-depth competitor analysis. Today, we are showing you our new look and new colors inspired by our acquisition by Meltwater.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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When Data and IT Infrastructure Are Overly Complex

Dataversity

As efforts to simplify IT infrastructure through automation are ongoing, the action to pinpoint where complexity resides is key. Data complexity not only complicates the user experience but also wreaks havoc in the backend for administrators and IT decision-makers. As the world of data has grown exponentially and transcended the borders of enterprises, the management of data […].

IT 98
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5 Data Mining Tips to Leverage the Benefits of Surveys

Smart Data Collective

Advancements in technology have allowed it to store and collect databases in many fields. If we count the number of data on the web, it is probably a number that we have never heard of. However, it’s all about the quality and not the quantity when collecting data. Moreover, some companies are sitting on loads of consumer data and don’t know what to do with it.

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Key takeaways from a new study on data’s role in decisions

Domo

There is a growing gap between the amount of data available and the crucial decisions that are being made at every level of an organization—and that “data decision gap” threatens to not only compromise the investments organizations continue to make in digital transformation but cause those organizations to let instinct rather than information determine their futures.

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12 Viral TikTok Trends to Watch Now

Netbasequid

TikTok is by far one of the most creative apps and social media platforms out there today. And it’s this creative expression that has drawn its 1.5 billion monthly active users to the app. But it’s not all dances and makeup tutorials. With education and tips on crypto currency, this app is showing the world that it’s just right for any size, or type, of business.

Gaming 98
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Evaluating Data Lakes vs. Data Warehouses

Dataversity

While data lakes and data warehouses are both important Data Management tools, they serve very different purposes. If you’re trying to determine whether you need a data lake, a data warehouse, or possibly even both, you’ll want to understand the functionality of each tool and their differences. This article will highlight the differences between each and how […].

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How Machine Learning is Used in Smart Home Automation

Smart Data Collective

Smart home automation has become quite popular in recent years, moving from a luxury for the rich to a staple in many homes. The most popular smart home devices are speakers and thermostats, but a growing number of people are adopting other smart devices like door locks and security cameras. Residential smart home automation has become a massive industry, and it’s not hard to implement.

Learning 312
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8 Lead Nurturing Strategies for Marketing Teams

Owler

What Are Lead Nurturing Strategies? The lead nurturing process is the sales tactics and marketing strategies companies use to establish a genuine connection with leads throughout the sales funnel. A lead nurturing strategy strives to achieve this with interesting and insightful information that amplifies brand awareness and solidifies trust. Companies often use marketing automation platforms and research tools to nurture leads successfully, such as Owler Pro.

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Getting Your Social Analytics Game in Shape for 2022

Netbasequid

As the first quarter of 2022 hurtles along, this is a good time to gear up for greater accomplishments in the coming months. Let’s get your social analytics game in shape to win in 2022! Many brands have forgotten the importance of social analytics to business. This is partly because there is a lot of noise to get through for anyone looking to derive meaningful insights from social.

Gaming 98
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Wink, Inc. Releases 4th Quarter, 2021 Deferred Annuity Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — . NEWS RELEASE. . STRUCTURED ANNUITIES SLAY PREVIOUS RECORDS! . Wink, Inc. Releases 4 th Quarter, 2021 Deferred Annuity Sales Results. Des Moines, Iowa. March 16, 2022 – Wink’s Sales & Market Report is the insurance industry’s #1 resource for annuity sales data since 1997. Sixty-three indexed annuity providers, 46 fixed annuity providers, 69 multi-year guaranteed annuity (MYGA) providers, 15 structured annuity providers, and 45 variable ann

Sales 64
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5 Online Security Tips to Protect Your Company from Data Breaches

Smart Data Collective

Data breaches are becoming a lot more concerning these days. In the first six months of 2019, 4.1 billion records were exposed by data breaches. This figure grew exponentially during the pandemic as more people were spending huge amounts of time online. You have to be proactive to prevent data breaches. Most of us can do better when it comes to online data security.

Security 308
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Data Separation solution for a utility customer

Stellar Consulting

Ken Tran , a consultant at Stellar, is currently working on a data separation project for a utility client. The project involves masking and archiving sensitive data. Planning and data classification quickly becomes a challenge for a big utility company with terabytes of data and various source systems. On top of that, a tight timeline and restricted resources can also cause difficulty.

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How to Search and Find the Top Twitter Trends

Netbasequid

. Understanding the top twitter trends helps brands message out in a way that resonates with consumers. And in this post, we’ll share how to optimize your Twitter trends search to explore hashtags, find emerging trends and participate in a way that really moves that marketing needle! We’ll also explore Twitter’s third annual report, The Conversation: Twitter Trends 2022 , as it details the top trends from January 2020 through December 2021.

Finance 98
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr