CIO
MARCH 4, 2021
Business intelligence (BI) platforms are evolving. By adding artificial intelligence and machine learning, companies are transforming data dashboards and business analytics into more comprehensive decision support platforms. This movement toward “decision intelligence” sees its sophisticated mix of tools increasingly embedded into enterprise workflows, when and where decision-makers need them most.
Crayon
MARCH 3, 2021
As consumers, we often make purchases without the intention of problem-solving. But when we make the mental shift from consumer mode to business mode, our buying behaviors change. As employees acting on behalf of companies, we seldom make purchases unless we have specific problems that need to be solved. That’s why B2B marketers need to identify their prospects’ pain points.
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Smart Data Collective
MARCH 5, 2021
Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Digital marketing is getting more competitive with each passing day, but small businesses can still rely on a time-tested channel: email marketing.
Zoominfo
MARCH 2, 2021
Big data is everywhere around us, shaping the way businesses run. It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Big data is vital in the functionality and productivity of an organization’s web presence. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
ArchIntel
MARCH 3, 2021
ArchIntel™ -. A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. With little distinction between offerings, the key to getting noticed by customers is making one’s product stand out from the pack.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
MARCH 5, 2021
Encryption is one of the many foundations of our digital economy. It has found its way into a significant portion of industries in the 21st Century. Many technologies now depend on good encryption algorithms to work well and promote data security. This is one of the many reasons that you need to understand how secure encryption works and how you can make it work for yourself.
Zoominfo
FEBRUARY 27, 2021
Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. It’s no wonder that 43% of salespeople in 2020 used sales intelligence tools, compared to 28% in 2018.
ArchIntel
MARCH 3, 2021
ArchIntel™ -. The job of mining the internet for business intelligence is becoming more specialized as new tools emerge and as researchers gain more experience doing it. An article in Women on Business on Thursday discusses “data scraping,” a method of extracting BI from open sources , touted to transform the way information is mined online. The article said that the process, also known as “web scraping,” has garnered a somewhat shady reputation in certain business circles because it has been as
mention
MARCH 3, 2021
Many digital marketers—even good ones—often struggle to connect the dots between their work (which matters to them) and its real-world impact (which matters to the client or their manager). Even worse, many of us fall into the trap of just optimizing for the sake of optimizing, not really knowing which key performance indicators (KPIs) should serve as our proverbial north star.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Smart Data Collective
MARCH 2, 2021
Big data technology has become pivotal to the evolution of modern marketing. A lot of marketing strategies have evolved in response to new insights that were made available with data analytics. One of the benefits of big data technology is that it can help us see the impact of the pandemic. Early last year, My Customer made some great observations about the role of analytics in tracking customer trends.
Zoominfo
MARCH 5, 2021
Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.
ArchIntel
MARCH 2, 2021
ArchIntel™ -. There is growing interest in the retail sector to obtain the latest artificial intelligence solutions in order to help raise sales figures, ensure return business and expedite delivery of goods. However, an article on CSA’s website points out that while AI-generated predictions can contribute to growing a business, the human intelligence part of the equation cannot be underestimated.
Netbasequid
MARCH 4, 2021
There’s been a massive shift to online shopping in the past year. This has people questioning the fate of brick-and-mortar shopping. Thankfully, consumer and market intelligence offers insight into this dilemma. Let’s explore the details through these key categories: Brick and mortar stores, as they sit right now. Consumer psychology around in-person shopping.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
MARCH 3, 2021
The legal sector is still in its infancy when it comes to big data and analytics. Lawyers and law experts are trying to figure it out, and consternation continues to shadow some corners because not everyone can quite understand what analytics is and how it can improve the personal injury law industry. Are they still legal experts if they use a computer?
Zoominfo
MARCH 5, 2021
Hackers can steal personal information about your employees, customers, and vendors. One security breach can cause irreparable damage to your brand image. Data breaches hurt your internal and external relationships, and, ultimately, your ability to generate revenue. Hackers can even engage in competitive espionage by stealing financial information, and details about planned projects.
ArchIntel
MARCH 2, 2021
ArchIntel™ -. “The global healthcare cybersecurity market is expected to reach $26.1 billion by 2027, growing at a CAGR of 19.8% during the forecast period of 2020 to 2027.” — Research and Markets. Patria showcased its cyber intelligence software at the 2021 International Defence Exhibition and Conference. The product, called CRAWLR, is designed for gathering and analyzing open-source data and provides targeted and discrete gathering of information from websites, social media,
Weidert Group
MARCH 3, 2021
We often find ourselves in conversations with senior marketers and leadership teams of industrial and supply chain companies considering taking the plunge into inbound marketing. These are people who accept the basic premise of inbound but are struggling to envision successfully implementing an effort that might seem too ambitious for their internal team’s capabilities.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
MARCH 5, 2021
Data analytics have led to a number of major changes in the field of website management and digital marketing. Although data analytics tools have offered a number of opportunities and benefits for business owners relying on their websites to reach new audiences, many of them don’t know how to use them effectively. Every interaction on a website tells a story.
Zoominfo
MARCH 4, 2021
Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service.
ArchIntel
MARCH 2, 2021
ArchIntel™ -. UrbanStems, a modern floral and gifting firm, announced that it is currently recruiting a new marketing analytics analyst for assignment in the Baltimore-Washington region. The company said the vacancy represents a brand-new position in its organization and is being created as part of the marketing team’s expansion plan. Because the position is new, the candidate who takes the job will immediately be pushed into taking the lead in a number of projects, the company said.
Netbasequid
MARCH 3, 2021
Emerging trends are coming at us quickly, and brands are fast to one-up each other as the stakes are high. Some brands are even innovating ahead of the consumer curve to set the pace for tomorrow’s trends. How do they know which direction to go? Are they just guessing or do they have some intel everyone else isn’t aware of? Consumer and market intelligence pulls back the curtain to reveal insight informing these major moves.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Smart Data Collective
MARCH 2, 2021
Artificial Intelligence (AI) is one of the main weapons by which companies or medium-sized corporations can combat numerous cyber threats successfully. According to Warren Buffet , “ Cyber-attack is the biggest threat to mankind, even more of a bigger threat than the nuclear weapon. ” Therefore, organizations should consider applying the concepts of AI within their workplaces if they want to prosper in the future without compromising their digital anonymity.
Zoominfo
MARCH 4, 2021
The B2B selling process is slow but steady. On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage.
ArchIntel
MARCH 2, 2021
ArchIntel™ -. Amazon announced that it is recruiting a principal for product and customer insights for placement either in Seattle, Washington, or Arlington, Virginia. The company said that the role is responsible for delivering insights on competitors through the research and analysis of financial and other business performance data from public or private sources.
Domo
MARCH 1, 2021
Whether you are a business decision-maker eager to learn how to better evaluate dashboards and reports, an IT professional interested in becoming a data integration expert, or, say, a data scientist or app developer anxious to generate more value for your organization, Domopalooza 2021 has got you covered. With three distinct tracks—Data Literacy, Data Agility, and Intelligent Action—the Modern BI event of the year is sure to provide something for every registrant.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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