Sat.Apr 15, 2023 - Fri.Apr 21, 2023

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What is Customer Intelligence (CI) and How Does it Help Your Business?

mention

What makes your customers fall in love with your product? This is maybe the most fundamental question for all businesses. At the end of the day, all businesses function to make customers fall in love. If done right, sales would go through the ceiling, and no matter how fierce the competition is, you’d still be the go-to product for your customers. Now, to answer this question, you need to know as much as possible about your customers.

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9 Top Competitive Intelligence Tools For Data Manipulation

Aqute Intelligence

Innovative companies use competitive intelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Competitor analysis helps companies make better strategic decisions and rise to the top. Below, you’ll read about some of the tools that you can use for data extraction and monitoring in competitive analysis projects.

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CIO Fletcher Previn on designing the future of work

CIO

It has been three years since COVID sent us into remote work, and we now find ourselves with a new challenge: employees who have never met in person. The hybrid work paradigm has exposed the importance of getting in front of evolving changes in the way employees will work together in the future, accelerating IT leaders’ need not only to address the impact of hybrid work and sharpen their tech strategies to support it , but also to help shape the future workplace culture, in large part through e

Banking 873
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Hey, Product Marketer: Your Battlecards Shouldn’t Be Perfect

Crayon

In high school, my economics teacher loved to remind us that “there’s no such thing as a free lunch.” It’s an old-timey way of saying “everything comes at a cost.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How Smart Buildings Use Data to Help Businesses Cut Costs

Smart Data Collective

There are many ways businesses are using big data to make better decisions and operate more efficiently Organizations can use big data to optimize expenses and reduce costs. A modern data infrastructure can help get more value from data by accelerating decision making, simplifying operations, and powering analytics. One of the many ways big data is helping companies operate more cost-effectively is through the construction of smart buildings.

Business 336

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How to succeed as a fractional CIO

CIO

What is a fractional CIO? Fractional CIOs operate in a sphere that’s significantly different from their traditional, full-time counterparts. A fractional CIO is a technology leader hired on a temporary or part-time basis, explains Peter Kirkwood, corporate strategy leader at management consulting and strategy advisory firm Zinnov. A fractional CIO is typically an experienced IT leader who is external to the enterprise yet acts as an accountable leader and extension of the executive team, says Da

Startups 745
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Preparing for Prime Day 2023: The Amazon Seller’s Ultimate Guide

Tinuiti

Last year, Prime Day was a huge success with 300 million+ items purchased and over $1.7B saved thanks to stellar Prime Day deals and discounts. Prime Day 2023 has the potential to be even larger with eager shoppers looking to save big.

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The Role of Data in Understanding Demographics for Effective Marketing

Smart Data Collective

In the past, large data sets about consumers were far more difficult to come by. For small businesses and agencies, this meant being at a significant disadvantage to larger businesses and corporations that could afford to conduct large-scale research. Today, however, this is far from the case and consumer data is more available than it ever has been before.

Marketing 321
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Social Listening: Harnessing Customer Feedback for Business Growth

mention

Modern marketing is full of inscrutable jargon (what’s an AIDA again?), but social listening is refreshingly self-explanatory. It’s easy to figure out that it involves doing some listening at a social level. To get more specific, it’s the practice of tracking mentions of your brand on social media so that you can figure out what your audience thinks about your offerings.

Business 173
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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How TCS is helping to fight financial crime with AI and Microsoft Cloud

CIO

As consumers embrace ecommerce, digital banking, and online payment applications, the risk of fraud and other financial crimes has increased dramatically. Every new portal and mobile app expand the attack surface and give hackers new opportunities to exploit vulnerabilities. The stakes for financial organizations are growing as well. In 2021, U.S. fraud losses amounted to $5.9 billion, a 436% increase over 2017 levels, according to McKinsey.

Alliance 654
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Prepare for Amazon Prime Day 2023: The Seller’s Guide

Tinuiti

Amazon Prepare for Amazon Prime Day 2023: The Seller’s Guide By Tinuiti Team Apr 21 2023 Last year, Prime Day was a huge success with 300 million+ items purchased and over $1.7B saved thanks to stellar Prime Day deals and discounts. Prime Day 2023 has the potential to be even larger with eager shoppers looking to save big. This year is a crucial time to get in front of new customers in the competitive ecommerce market.

Win 130
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How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?

Smart Data Collective

Understaffed, with their budgets cut, and overworked — why does that describe the state of security operation centers today when businesses need effective protection more than ever? Cyber professionals are facing more hacking threats than ever before, there’s a shortage of skilled cybersecurity professionals and a flood of data that is coming from a large number of protective tools.

Security 264
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Learn to Boost Sales with Amazon Product Variations

mention

More and more people register with Amazon every day to launch their business on the most popular e-commerce platform. Since it is constantly growing, standing out among the crowd is essential to generate sales. A well-presented listing makes that possible. What is a listing, you ask? A listing is a page within any website that provides information about individual products.

Learning 147
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The power players of retail transformation: IoT, 5G, and AI/ML on Microsoft Cloud

CIO

Thanks to cloud, Internet of Things (IoT), and 5G technologies, every link in the retail supply chain is becoming more tightly integrated. These technologies are also allowing retailers to capture and gather insights from more and more data – with a big assist from artificial intelligence (AI) and machine learning (ML) technologies – to become more efficient and achieve evolving sustainability goals.

Retail 645
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Prepare for Amazon Prime Day 2023: The Seller’s Guide

Tinuiti

Last year, Prime Day was a huge success with 300 million+ items purchased and over $1.7B saved thanks to stellar Prime Day deals and discounts. Prime Day 2023 has the potential to be even larger with eager shoppers looking to save big.

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The Surprising Role of AI in Making PowerPoint Presentations

Smart Data Collective

We have talked extensively about the benefits of using AI technology in marketing. One benefit we haven’t covered has been the use of AI to create amazing PowerPoint presentations. AI Makes it Easier than Ever to Create Amazing PowerPoint Presentations and Convert them to More Usable File Types AI tools such as Designs.ai can help you create beautiful presentation slides and templates that use A.I. technology.

Education 264
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Better Sales Coaching: 7 Effective Sales Coaching Techniques

Zoominfo

Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. This is the time-tested practice of sales coaching.

Sales 130
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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What CIOs need to become better enablers of sustainability

CIO

Over 90 wildfires ravaged Spain’s Asturias principality in March this year. Though not as cold and wet as northern Europe, March is still the tail end of winter in northwest Spain, a region not typically considered a tinder box. But the climate emergency is steadily changing that. But Spain’s predicament isn’t unique. Across the world, climate change has bitten hard into the economies of tech-centric California, again due to wildfires.

Finance 644
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The Sun Never Sets on GOVCON M&A

FedSavvy

It’s always a good time to review and highlight the ever-dynamic array of mergers and acquisitions in GOVCON. These acquisitions expand existing capabilities and add footprints in new customer markets. This is NOT intended to be a comprehensive list of all acquisitions, but instead a sample of ones we found interesting, and some illustrate major developments in the GOVCON market.

Analysis 130
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5 Reasons to Hire a Marketing Agency that Knows Data Analytics

Smart Data Collective

Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs.

Marketing 264
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How Generative AI is Transforming Go-to-Market

Zoominfo

Depending on who you ask, generative AI will either enhance every aspect of life, or usher in the kind of techno-dystopian nightmare that was once the sole province of science fiction movies. But what will generative AI really do? Some believe that generative AI technologies will save the tech industry, insisting that AI can help regain the trust of both the public and investors and solve the sector’s most urgent problems.

Marketing 130
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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4 perils of being an IT pioneer

CIO

The speed at which enterprises adopt emerging technology is widely acknowledged as a key driver of success. As a result, organizations often rush to adopt new technology believing it will make them operationally more efficient and enhance their competitiveness. Proponents of early technology adoption further argue that it enables companies to build informal relationships with leading technology providers, develop deeper understanding of the latest technologies, and lure better talent.

IT 633
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How Intelligence Node is Redefining Mobile App Scraping for Retail

Intelligence Node

Introduction The post-pandemic world relies heavily on mobile apps to do its shopping. Research suggests that smartphone users spend over 3 hours on their phones every day, and one out of. The post How Intelligence Node is Redefining Mobile App Scraping for Retail appeared first on Blog.

Retail 104
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Data Careers That Make a Positive Impact on the World

Smart Data Collective

Are you interested in a career in big data? As we said before, there are many careers you can go into with a degree in data science. The BLS reports that there are 113,000 data scientists in the country. That figure is growing by the year. Finding a career that you are passionate about is not an easy task in itself. Once you have finished school it is likely that your career will take up the majority of your life going forward – so it’s important to find the right one.

Education 262
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The Snow Keeps on Coming—check out Conditions with Domo’s Snowpack Dashboard

Domo

As winter winds down across the Western United States, skiers and snowboarders are enjoying the snowfall that blanketed the mountains this season. This year has been a great one for snow accumulation, and there are plenty of reasons to hit the slopes. In the Rocky Mountains, snowfall has been particularly abundant. Ski resorts in Colorado, Utah, and Wyoming have reported above-average snowfall, with some areas seeing record accumulations of up to 200% of their average snowpack.

IT 98
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr