Cipher
SEPTEMBER 29, 2021
At Cipher , we see many organizations take a misguided approach when it comes to competitive strategy , tending to operate primarily on a defensive basis. By focusing too much on identifying and monitoring competitors, organizations are consistently missing opportunities to innovate new technologies and business models that will move their business and market forward.
Crayon
SEPTEMBER 29, 2021
In recent years, point of sale ( POS) systems have become a key differentiator for restaurants across the globe. These systems allow restaurateurs to meet many practical needs such as growing profits, running more efficient and organized businesses, and improving bookkeeping.
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mention
SEPTEMBER 29, 2021
No matter what business you have, whether it is an online business or a brick-and-mortar business, you can’t last long in the market without some word-of-mouth advertising. Why? Because it’s more believable when a suggestion to buy or try something comes from an individual. Word of Mouth Advertising is like a personal recommendation. People tend to listen more when someone tells them.
Smart Data Collective
SEPTEMBER 28, 2021
In today’s modern era, AI and IoT are technologies poised to impact every part of the industry and society radically. Because most businesses devote their primary efforts to developing their brand, software applications, or network, new technologies are apt to transform how they operate. In addition, as companies attempt to draw better significance from the huge datasets gathered by linked devices, the potential of AI is accelerating the wider implementation of IoT.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Cipher
SEPTEMBER 27, 2021
A strong pricing strategy is essential to every organization, and the stakes are high. Set the price too high, and your organization will struggle to make many sales, but set your prices too low, and profits will suffer. It’s easy to see why the path to building a strong competitive pricing strategy is often not all that clear.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Intelligence Node
SEPTEMBER 28, 2021
Brands and retailers across the globe come to us looking for ways to turn mounds of competitive eCommerce data into intelligent, automated technology that helps them outperform the market. It is the holy grail that can make or break a retail business in the current climate. So how does a simple step like matching products […].
Smart Data Collective
SEPTEMBER 30, 2021
Data has become an essential asset for companies everywhere. The financial sector has been one of the most affected industries. By interpreting and analyzing the data, organizations can understand and predict trends, improve security and make data-driven decisions. Big data and the artificial intelligence technologies used to leverage it can go beyond market predictions, and you can use data to improve working processes and optimize your return on investment (ROI).
Zoominfo
SEPTEMBER 29, 2021
A sales workflow is more than a series of tasks that you no longer have to perform manually. With the right data, automation can be a key part of keeping customers happy and increasing revenue. The key phrase here is “with the right data.” It’s the right data that tells you which accounts to target, which leads are qualified, when customers have problems, or where to direct visitors who come to your website.
SpyFu
SEPTEMBER 30, 2021
PPC ad campaigns are, unfortunately, more like children than fish. They require supervision, love, and care in order to grow; you can’t just toss in some food and forget about them for a while. A periodic PPC audit is the best way to give your ad campaign some TLC. Audits help guarantee your money is being well spent and driving the sales and brand recognition your business needs.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Owler
SEPTEMBER 27, 2021
We have chatted to our successful sales friends and got their five must-do tips to go from snake oil salesman to sales success story Pitching like a pro is all about building relationships, and knowing your product and your client’s business inside out. Here are Owler's top five tips for sales success: Know who you are pitching to. Who is your target audience?
Smart Data Collective
SEPTEMBER 30, 2021
A surprisingly large number of SMBs think they’re too small to be targeted by hackers. The truth is, cybercriminals sniff out opportunities regardless of the company size and the complacency of the SMBs is what draws them. 2020 was an especially eventful year for small businesses and it has exposed fundamental flaws in the way they handle data.
Zoominfo
SEPTEMBER 28, 2021
Any salesperson worth their salt knows the simple power of names. Once you get a prospect on the phone , addressing them by name and mentioning their company are essential ways to break the ice and show that you’ve done your homework. “Using your prospect’s name to address them is a psychological trick I learned while working in hospitality, but really it works in every walk of life,” says Donna Tin, a ZoomInfo sales development representative who works on acquiring international customers.
Vable
SEPTEMBER 27, 2021
I’ve been seeing an increased number of articles about attention spans in my health and wellbeing current awareness alerts every morning. This got me thinking about information consumption in general, for instance, I’ve noticed that tech and information conferences are condensing sessions to create shorter events. In the meantime, popular short form social media apps are making even the concise TED Talks look overlong.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Dataversity
OCTOBER 1, 2021
Click to learn more about author Merav Yuravlivker. Companies are increasingly looking for ways to meet the demands of our data-driven world, and developing a data-mature organization is key to success across all areas of a business. In today’s environment, Data Literacy is no longer reserved solely for those who work in IT. In all departments, including marketing, human resources, and business development, employees across an organization must […].
Smart Data Collective
SEPTEMBER 30, 2021
It’s no secret that artificial intelligence and technology has been developing quickly in recent times, with applications such as CAPTCHA that prevent bots from accessing sites, thermostats that adapt to our daily schedules or even algorithms that could choose potential vacation destinations for us. But what if machine learning could be used beyond niche or individual contexts?
Netbasequid
OCTOBER 1, 2021
If you ever wanted to know how some brands are consistently out in front of the crowd in innovation and messaging, then you’ll want to read on. Today, top brands use AI-enabled consumer insights to predict consumer purchase intent and significantly impact their bottom line. Let’s see how it looks! Brands are staying ahead of the curve using social listening to pick up on what consumers want and meeting demands head-on.
BI Insight
SEPTEMBER 29, 2021
Many people talk about Power BI, its benefits and common challenges, and many more want to learn Power BI, which is excellent indeed. But there are many misconceptions and misunderstandings amongst the people who think they know Power BI. In my opinion, it is a significant risk in using tools without knowing them, and using … Continue reading Power BI 101, What is Power BI.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Dataversity
SEPTEMBER 30, 2021
Click to learn more about author Gary McCarthy. Cybersecurity has never been as important as it is today. With more people than ever before accessing the internet for work or pleasure, the number of targets for cybercriminals continues to increase daily, as does the number of cyberattacks. In addition, factors such as the ongoing COVID-19 […].
Smart Data Collective
SEPTEMBER 28, 2021
Data analytics is the lifeblood of modern business. Every large organization has a CIO, who appreciates the need to invest in big data solutions. There are a lot of companies that offer solutions for data-driven businesses. One of the most popular is Garnter. Gartner is a Reliable Company for Businesses that Need Big Data Solutions. Gartner is an information technology research and advisory company.
Netbasequid
SEPTEMBER 30, 2021
Our global marketplace undulates under a vast array of influences. It’s not enough to produce a killer product, and hope sales pour in. An accurate market understanding is necessary to inform every aspect of your brand, from innovation to marketing. To get the most traction for your brand’s efforts, you need a diligent look into competitive, consumer and market intelligence.
Weidert Group
SEPTEMBER 30, 2021
It’s hard to overestimate the value of an accurate inventory , whether you’re a manufacturer with a warehouse full of components or a B2B service provider managing complex supplies and equipment.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Dataversity
SEPTEMBER 29, 2021
Click to learn more about author Nahla Davies. In an increasingly tech-reliant world, data informs and powers much of our day-to-day lives. Data can be used to enhance AI capabilities, create personalized experiences, or be applied in medical research to help save lives. However, the biggest question remains: What is the best method to store, […].
Smart Data Collective
SEPTEMBER 30, 2021
Artificial intelligence has led to a number of developments in many industries. A growing number of companies are using AI technology to transform many aspects of their workplace. One of the biggest benefits of AI is that it has helped streamline many workplace functions. Many companies are using AI technology to make it easier for employees to work from home.
Netbasequid
SEPTEMBER 29, 2021
Social media continues to permeate every aspect of this life it seems, and this includes business. Your brand is being talked about online via Facebook, Instagram, TikTok and anywhere else consumers are interacting – and you need to know what consumers are saying and whether you’re getting your messaging right. And to accomplish this, you need social media measurement tools.
Weidert Group
SEPTEMBER 29, 2021
A new website, SEO strategy, and paid ad campaign help an adhesive converter’s messaging stick with customers and land new business. SUMMARY: 100%+ growth in several key SEO metrics. 4 straight months of record-high website organic sessions. 90% increase in quote requests. An $80,000 project from first paid ad campaign.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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