Crayon
SEPTEMBER 15, 2021
There’s more than one way to measure the success of your content marketing strategy. Traffic. Lead volume. Revenue. The list of KPIs is long, and it spans the entirety of your funnel. No matter what you’re focused on, differentiation is essential. If you want someone to read your blog post, you have to say something unique. If you want someone to fill out your form, you have to offer something unique.
CIO
SEPTEMBER 16, 2021
As a leading business intelligence tool, Power BI offers business users power and flexibility in dealing with data. The Microsoft tool provides everything from Excel integration to enterprise reporting and an increasing number of AI features that simplify getting deeper insights. In fact, the latest Forrester Wave report on augmented BI goes as far as to say “it is hard not to consider Power BI as your top choice for an enterprise BI platform.
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Cipher
SEPTEMBER 13, 2021
It’s fair to say that SharePoint plays an important role in the day-to-day operations of many organizations. SharePoint is primarily used as a web-based document management and storage platform that enables organizations to securely store documents in the cloud. However, the platform can be configured for many different use cases. One use case is to act as a hub for Market and Competitive Intelligence (M/CI).
Smart Data Collective
SEPTEMBER 13, 2021
Many organizations and enterprises are constantly under threat of a cyber attack. Although data may be lost in a hacking incident, it can also be due to other intentional or accidental reasons. For example, you cannot rule out physical data theft, human error, computer viruses, faulty hardware, power failure, and natural disasters. One way to mitigate the loss of vital information is to have a sound backup system, which will improve the chances of recovering the data.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Crayon
SEPTEMBER 17, 2021
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Mitchell Comstock of LeadIQ.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Cipher
SEPTEMBER 15, 2021
If you’re setting out to build a culture of competitive intelligence within your organization, it’s critical to ensure you have appropriate recognition and reward systems that encourage and reinforce positive knowledge sharing behaviors.
Smart Data Collective
SEPTEMBER 16, 2021
You must pay attention the data points that matter! Long gone are the days when digital marketing was based on gut feel and what looked good. The industry knows data is critical to a successful strategy. The hard thing is knowing which data points to pay attention to – separating the signal from the noise. With so much of marketing being quantifiable nowadays, it can be easy to get lost analyzing the wrong data and wasting time which could be better spent elsewhere.
Primary Intelligence
SEPTEMBER 15, 2021
Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? ” This question resonates whether it is for internal company buy-in or self-education. People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence first started in 2000, win loss analysis was in its infancy.
FedSavvy
SEPTEMBER 16, 2021
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Zoominfo
SEPTEMBER 14, 2021
As anyone who works at ZoomInfo will tell you, we move fast and with purpose. So it’s no surprise that less than two months after acquiring Chorus , a conversation intelligence platform, we worked quickly to upgrade the integration between the products. These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and
Smart Data Collective
SEPTEMBER 16, 2021
Big data has been a pivotal asset in modern businesses. Major tech companies like Google regularly use big data to offer higher quality services to their customers. Google is one of the companies that has always used big data to its full effectiveness. They have used big data in their Gmail services to offer better features to their customers. In the past, they used new forms of big data technology to offer more robust security.
Similarweb
SEPTEMBER 15, 2021
SEO is one of the most scalable channels for driving targeted traffic to your website. That’s the good news. The bad? It can be extremely complicated. Google’s algorithm uses “ many factors “ (read: hundreds) to determine its rankings. Which makes things pretty complicated. Compounding the difficulty of developing an SEO strategy is that Google’s constantly changing its algorithm. .
Weidert Group
SEPTEMBER 13, 2021
APPLETON, WI, September 2021 – Appleton, Wis.-based Weidert Group, Inc., a Diamond tier partner with HubSpot, the world’s leading inbound growth and CRM platform, is expanding to address strong demand from companies within complex B2B industries. Robust demand growth in 2021 and continued expansion around strategic solutions were key drivers in the agency’s employee promotions and additions.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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SpyFu
SEPTEMBER 15, 2021
SERP features are the fancy tables, widgets, and info-panes that Google places on its results pages to satisfy readers’ search intents without the need for them to ever click through to another page. For searchers, they’re a convenient time-saver. For websites, they’re a sometimes overlooked SEO battleground. SERP features have undoubtedly made SEO harder because fewer people need to click on organic results to get what they need.
Smart Data Collective
SEPTEMBER 15, 2021
In a rapidly digitizing world, data is a crucial thing to both individuals and organizations. One of the recent developments in digital technology is streaming data in real-time. Data streaming is all about processing and analyzing data that keeps on flowing from a particular source to a destination in almost real-time. No matter the size and scale, a business can now reap irrefutable benefits because of the real-time data streaming option.
Vable
SEPTEMBER 15, 2021
After a long spring and an uncertain summer , September is the perfect time to stop, refocus and reset our New Year’s Resolutions. Once we as library and information people have done this for ourselves and our own professional development, we can harness the power of positivity and be ready to assist new work colleagues and end-users during their training and inductions.
Zoominfo
SEPTEMBER 15, 2021
In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. You understand the value of real-time interaction and its influence on your buyer’s journey. An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
SpyFu
SEPTEMBER 17, 2021
At first glance, you might not think to compare HubSpot and Salesforce. They're two very different companies—one is primarily a tool for salespeople founded in 1999. The other is a tool for marketers that was created in 2005. But HubSpot and Salesforce, once two companies with little in common, have started chipping away at each other's customer bases trying to further expand their own: HubSpot, with their CRM product, and Salesforce, with their Pardot marketing product.
Smart Data Collective
SEPTEMBER 17, 2021
New developments in data technology have led to some major changes in digital technology. One of the biggest changes has been the need for greater data security. In order to appreciate the importance of implementing a data-driven digital security strategy, you must consider the weak points in your cybersecurity plan. This entails recognizing the need to protect your IP address as much as possible.
Dataversity
SEPTEMBER 16, 2021
Click to learn more about author Andriy Latysh. Businesses today are facing a key turning point in AI adoption and, as such, are perfectly positioned to reach new heights with AI, by gleaning actionable insights, improving operational efficiency, deciphering customer behaviors, and reducing costs. That said, just because an organization is willing to adopt AI […].
Domo
SEPTEMBER 16, 2021
One of the most rewarding aspects of working with both Domo’s product organization and customers is seeing how the Domo platform is being used to deliver critical business outcomes for some of the world’s largest organizations. When I meet with such customers, I typically ask a key question: In what ways are you scaling your use of data and analytics across your enterprise?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Similarweb
SEPTEMBER 13, 2021
There are currently more than 1.8 billion websites on the World Wide Web today and more than 500,000 new websites launch each day. With so many websites and digital channels being created and used on a regular basis, the challenge for you as a marketer is ensuring people find your website for the most relevant keyword terms. Doing this effectively ties directly to your ability to generate leads and increase revenue.
Smart Data Collective
SEPTEMBER 13, 2021
What is value investing? It is when an investor gets stock at cheaper prices than the actual value of the stock. However, value investing is challenging for most people. Successful investors find suitable assets like post pandemic dividends and monitor their stocks. In addition, they make the right decisions to ensure their projects are successful. Understanding the characteristics, which define undervalued stocks, can help you maximize your profits.
Dataversity
SEPTEMBER 14, 2021
Click to learn more about author Deepak Dube. Gartner reports have popularized the term “augmented intelligence” in the past couple of years. In this article, I will explain what it entails. Let’s begin with how Gartner defines it: “Augmented intelligence is a design pattern for a human-centered partnership model of people and artificial intelligence (AI) working together […].
Weidert Group
SEPTEMBER 15, 2021
Many sales and marketing professionals are confused about the meaning of ToFu, MoFu, and BoFu when it comes to inbound marketing. No, we’re not talking about some crazy, new health food products. The acronyms represent the different stages of the buyer's journey (top of funnel, middle of funnel, bottom of funnel), each of which requires the right content to be delivered at the right time to move the prospect through the funnel.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
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