Sat.Nov 07, 2020 - Fri.Nov 13, 2020

article thumbnail

5 Reasons Technical Support is Essential in the Big Data Age

Smart Data Collective

In an age where data plays a fundamental role in every aspect of our lives, it’s relatively simple to find the answers that we need. You can conduct a Google query and you’ll quickly find thousands of helpful webpages, YouTube videos, and blogs dealing with the issue. Big data has made it possible to store information on virtually everything. Unfortunately, the growing reliance on big data hasn’t come without a cost.

Advantage 354
article thumbnail

How successful account-based marketing starts with aligned, data-driven strategies — A Q&A

Zoominfo

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. It’s also a significant upfront investment — in both resources and strategy. Despite 87% of marketers saying that ABM initiatives outperform other marketing investments , 78% of brands say they struggle with “data debt” or not having enough quick data about their customers to launch relevant personalization tactics (key to ABM suc

Marketing 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Competitive Intelligence Spotlight #37: Dina Flynn, Federal Capture Director with Cisco Systems

ArchIntel

ArchIntel™ -. Dina Flynn , federal capture director with Cisco Systems , Inc., recently spoke with ArchIntel regarding significant lessons and challenges within competitive intelligence, how to analyze competition and customers, and how technology could offer insight into the practice. She also discussed the benefits and limitations of Porter’s Model and creating a strategy for a competitive intelligence team. .

article thumbnail

Competitor highlights: PAE

FedSavvy

PAE, rides along the line of more traditional government contractor with providing services along logistics, construction, and facilities management. The company is best known for their embassy support with the U.S. Department of State. However, like many of its peers, PAE has been transitioning away from their traditional work around logistics and base operations and more towards business processes and intelligence analysis.

Win 130
article thumbnail

Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

article thumbnail

Critical Importance of a VPN in the Age of Data Breaches

Smart Data Collective

Internet technology has become far more important than ever before. As our dependence on the Internet grows, it is becoming more important than ever to think about web security. The growing number of data leaks that we see each day is a testament of this. The number of exposed records has increased at an alarming rate. In 2018, over 500 million personal records were exposed with data leaks.

Security 337

More Trending

article thumbnail

Competitive Intelligence Spotlight #38: Erik Glitman, Fletcher/CSI Founder & CEO

ArchIntel

ArchIntel™ -. Erik Glitman , founder and chief executive officer of Fletcher/CSI , recently spoke with ArchIntel regarding lessons and challenges within competitive intelligence, ethical and legal implications of data collection and how to create a well rounded team of analysts that provide different perspectives. He also discussed the purpose of competitive intelligence and how to stay ahead of competition. .

article thumbnail

Major wins and losses in GOVCON

FedSavvy

FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. Knowing these contract wins is not only key for situational awareness, but to keep current with what past performance and success stories your competitors may use in the future. Let’s take a moment to catch up to some of the big ($200M+) contract moves rounding out the end of the fiscal year 2020 and the opening of fiscal year 2021.

Loss 130
article thumbnail

Hospitals Make Massive Inroads on COVID-19 Battle with EMS Data

Smart Data Collective

We have previously talked about some of the biggest ways that policy makers and the healthcare sector are using big data to fight COVID-19. Their approach has evolved in recent weeks, as they find ways to use EMS data to streamline their response. EMS Data Changes the Roadmap to Fighting COVID-19. COVID-19 has changed how hospitals and EMS services function dramatically.

Hospitals 322
article thumbnail

An Equipment List For Virtual Presentations In An Office Or Home Studio

Timo Elliot

I have had several requests from people who want to set up some equipment for professional presentations at virtual events—a home or office studio that enables you to present live as if you were a TV weather person: Here’s a list of most of what I use (with some links, mostly to the French Amazon site where I purchased most of it — I live in Paris).

Travel 126
article thumbnail

Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

article thumbnail

6 Social Metrics You Can't Ignore When Monitoring Consumer Insights

Digimind

Ask any marketer out there about proving ROI on social networks, and you will soon witness a ramble of KPIs and terminologies like audience growth rate, number of clicks, conversion, or bounce rate, all of which may certainly apply to your campaign performance – but are not instrumental for that next step towards building customer rapport.

Marketing 103
article thumbnail

How an HR Pro Uses Domo to Push Back on the Pandemic

Domo

Ray Ball knows how difficult it can be to work from home, day in and day out. Like many others during the COVID-19 pandemic , Domo’s vice president of human resources has struggled at times to cope with not having “somewhere to go in the morning and come back to at night,” as he puts it. “Seeing the same walls of your home every single day can be tough,” he said.

article thumbnail

Predictive Analytics is a Proven Salvation for Nonprofits

Smart Data Collective

Artificial intelligence and data analytics are two of the fasting-growing forms of technology for saving money in the world of business. Most companies achieve this goal by cutting down on labor hours, since labor is one of their biggest expenses. There are certainly downsides to that approach, with job security being high on the list. However, in the world of nonprofits, where so many volunteers work, every job that can be done by a computer means one more set of hands that can be working on so

article thumbnail

Pricing parity: Excelling Across Both Online and Offline Channels

Data Hut

A valuable change is now bubbling in this world of predatory pricing. Now, premium brands are reverting to pricing parity on both online and offline channels. The reason is simple. Businesses are trying to balance the dynamics between their online and offline stores. There are various other reasons, and Datahut is here to help you understand them. Read on to know how pricing parity gives you the chance to maximize your profits in an era of predatory pricing. .

Retail 97
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

4 Essential Objectives to Guide Your Consumer Insights Project

Digimind

2020 has undoubtedly shaken up businesses of different industries and sizes, especially those that heavily relied on foot traffic for revenue and upkeep that dissipated at the height of the Covid-19 pandemic. Retail stores, food establishments, and recreation centers were among some of the industries that were most gravely impacted, with social distancing and store opening restrictions resulting in up to 90% decline in customer activity for some countries.

Retail 86
article thumbnail

How Do Sessions Work in Google Analytics? — Best of Whiteboard Friday

Moz

Posted by Tom.Capper Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it's integral that we're aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using

IT 72
article thumbnail

4 Spectacular Ways Conversational AI Improves Customer Experiences

Smart Data Collective

You may not have heard of conversational AI in customer service. However, it is already making a big imprint on the industry. This year, companies spent $4.5 billion on AI for customer service applications. The benefits of conversational AI are very clear. Providing a great customer experience is the core of every successful business. , In order to achieve this goal, you need to do whatever it takes to keep your customers happy.

Hospitals 260
article thumbnail

November 12th, 2020 - Product Updates and Data Additions

Thinknum

Product Updates Quantamental Investing As quants erode alpha from traditional market data, fundamental investors increasingly adopt quantitative techniques rooted in big data. Download our latest deck, “ Quantamental Investing: Get a God's Eye View of Markets ”, to see how the most innovative investors use alternative data to power investment decisions.

article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

IntelliCon Registration Closing Soon

SCIP

Calling All Procrastinators! Registration is closing for IntelliCon 2020! Don?t miss out on YOUR chance to grow your skills and toolkits for 2020 and beyond. Connect with your CI peers as you participate in interactive sessions and focused topic roundtables on our digital platform, Social27! IntelliCon starts on Monday, don?t delay! Register Me Today!

SCIP 52
article thumbnail

How We Became Digital Marketers in Just One Summer

Moz

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Introduction. Our digital marketing class this summer did not give us credits that count towards graduation (in fact, some of us graduated in Spring 2020), nor did it give us a grade.

article thumbnail

How to Carry Out an Effective Data Migration: Strategies and Best Practices

Smart Data Collective

We previously wrote about the importance of standardizing data migration. Unfortunately, many businesses are still at a loss over the data migration processes that they should be following, so we decided to talk in more detail about the benefits and practices. If you are into business, there is no need to mention how data migration is essential for your business.

Loss 267
article thumbnail

5 Can’t Miss Breakout Sessions at SCIP’s IntelliCon 2020

Evalueserve

Whether you’re in the planning stage or are full throttle into your competitive intelligence strategy, SCIP’s IntelliCon Virtual Conference is the premier place to learn how to take your intelligence to the next level. First, why competitive intelligence? Let’s be clear; competition is a good thing. It validates ideas and is a sign of increased market demand and growth potential.

SCIP 52
article thumbnail

Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

article thumbnail

Be Sure You Support Your Citizen Data Scientists!

Elegant BI

Getting Started on the Citizen Data Scientist Path! If you follow technology publications and predictions, you know that Citizen Data Scientists are the big news for business. By transforming business users into Citizen Data Scientists, the business can leverage the professional skills and knowledge of an individual team member and combine that knowledge with data analytics to get the best answers, forecast and predict, solve problems and identify business opportunities.

article thumbnail

Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

Moz

Posted by MiriamEllis. Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location data and reviews may be of equal and complementary power, they shouldn’t require an equal share of your time.

article thumbnail

Big Data Creates Massive Changes for the Game of Golf

Smart Data Collective

All the way back in the 15 th century, golf emerged on the sports scene and to this day, it remains one the most popular sports worldwide. It has maintained its originality and etiquette, even in its modern form. However, just like other traditional sports and hobbies, it is not immune to changes brought on by new technology. Since its conception, many individual athletes and teams have optimized their performances with the latest technology while enhancing entertainment value for fans.

Gaming 215
article thumbnail

Getting to Know GIDI Part 2: The Importance of Employee Activism

Zoominfo

Employee activism is nothing new. Throughout history employees have taken to strikes, walkouts, and demands for their own human, labor, and moral rights along with the rights of others. . Just last August WalMart workers staged a 15 minute walkout and moment of silence to protest the sale of guns in the company’s stores. And in June of 2019, Wayfair employees did a walk-out to protest the company’s agreement to furnish migrant detention centers.

Sales 217
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr