Sat.Oct 06, 2018 - Fri.Oct 12, 2018

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A Guide to B2B Blogging Success [Infographic]

Zoominfo

In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent B2B blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue. If you’re not prioritizing your B2B blog, there’s a good chance you’re not reaching important prospects, driving traffic to your website, or communicating with your customers effectively.

Marketing 243
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Off the rails

DC Velocity

The contract between UPS and the Teamsters calls for shifting part of Big Brown's traffic from intermodal to over-the-road. Is this a wake-up call for the railroads?

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Offer | 7 Deadly Sins of Dashboard Design | IT Message

Domo

Data dashboards should make operating a business easier—but often, it’s just the opposite. Download the whitepaper outlining common dashboard design issues now to learn the common mistakes you might be committing in designing your company’s dashboard. Learn how Domo brings your data, systems, and people together in beautifully-designed, intuitive dashboards.

IT 52
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Ep. 127 – Ricardo Alvarez, Head of Insights for Mastercard

Happy Market

Today, my guest is Ricardo Alvarez. For the past 10 years, Ricardo has been the Director of Research & Insights at Mastercard and has recently left to pursue a career as a consultant. As a technology company, Mastercard is in the global payments business connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.

Retail 52
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The Definitive Guide to Performance Based Hiring

Zoominfo

Performance based hiring is exactly what it sounds like— a process used by recruiters to find and hire top talent. This four-step approach streamlines the standard recruiting processes of sourcing, screening, and interviewing candidates. In today’s post, we provide you with a step-by-step guide to an effective performance based hiring strategy. Develop a Performance Profile.

Profiling 133

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Natural Language Processing for Advanced Analytics!

Elegant BI

Advanced Analytics That Speaks Your Language! Imagine you are trying to search for something in a store, but there is no one there to help you and all of the products are mixed up. You have to walk up and down every aisle, trying to find what you want and if you want to compare two things you will have to remember where you found that other product or drag it with you and then try to remember where to put it when you are ready to put it back.

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Ep. 126 – Dave Carruthers, Founder and CEO of Voxpopme

Happy Market

Today, my guest is Dave Carruthers, Founder and CEO of Voxpopme. Voxpopme is a platform optimizes and automates insights gained from video. Prior to founding Voxpopme, Dave had worked extensively in tech dating back to 2001. FIND DAVE ONLINE: Twitter: @DaveCarruthers LinkedIn: [link] FIND US ONLINE: www.happymr.com Facebook: [link] Twitter: @happymrxp Instagram: @happymrxp LinkedIn: [link] [00:00:00]Here is what you can look forward to in today's episode.[00:00:03]I think this has been talked ab

Gaming 52
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Artificial Intelligence and Marketing

Zoominfo

Over the last several months, artificial intelligence (AI) has taken the business world by storm. From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. But, does AI live up to all the hype? Or is it just another martech fad? In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy.

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The quiet case for RFID

DC Velocity

New research says radio frequency identification tags can help companies achieve greater order accuracy than bar-code scanning.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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How to Get, Analyze, and Use Consumer Insights from Social Media

Digimind

The potential of listening to your customers on social cannot media be understated. Here are ten ways you can detect and analyze consumer insights to better understand them! The post How to Get, Analyze, and Use Consumer Insights from Social Media appeared first on Digimind Blog.

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How to Create a Local Marketing Results Dashboard in Google Data Studio - Whiteboard Friday

Moz

Posted by DiTomaso Showing clients that you're making them money is one of the most important things you can communicate to them, but it's tough to know how to present your results in a way they can easily understand. That's where Google Data Studio comes in. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.

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3 Essential Types of Interactive Content

Zoominfo

We recently explored the idea of interactive content in the blog post, “ 3 Creative B2B Lead Generation Tactics.” In the original post, we explain that interactive content is specifically tailored to facilitate engagement with your prospects. Unlike its traditional, static counterpart, interactive content is inherently participatory and provides prospects with an immersive and compelling experience.

Education 100
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Study: supply chain management projects to spark jump in IoT investment through 2023

DC Velocity

Forrester says inventory tracking and warehouse management will be major use cases in more than one-quarter of $434.9 billion spending forecast.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Big ideas in The Big Apple: Top themes from Advertising Week New York 2018

bazaarvoice

For four days last week, the Advertising Week conference drew the biggest brands, top experts, and eager marketing and advertising professionals to its New York City home base at the AMC Loews in Lincoln Square. In the past, the conference has been spread out across a dozen different venues around the city, but this year, all the action happened in one place.

Sports 40
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Companion Diagnostics (CDx) Market is Likely to Grow at a CAGR of 21.38%

BIS Research

Over the past decade, precision medicine has gained a lot of popularity and appreciation as this method enables doctors to move from trial and error treatment approach to specific and target-based approach. With the technological advancements in the components that form the basic science of the precision medicine, it also paved the way for the development of advanced techniques of diagnoses and treatment such as liquid biopsy, companion diagnostics and next-generation sequencing.

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The Definitive Guide to Data Recency

Zoominfo

As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. Let’s start with this: The concept of data recency is fluid and difficult to measure. Why?

Sports 100
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Maersk leads group investing $21.6 million in digital brokerage startup Loadsmart

DC Velocity

Latest round of funding for AI-backed freight-matching platform shows no slowing in venture funds rushing to disrupt old model.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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INNGUMA, a key ally in the certification of R&D&I management systems

Innguma

The IK4-IDEKO technology centre has recently obtained the UNE 166.002 certification that verifies the quality of its R&D&I system. INNGUMA has performed a key role in the process of obtaining this accreditation, which is one of the requirements that all the technology centres of the Basque Network for Science Technology and Innovation (RVCTI) must meet by 2020.

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Better Buys’ Office Equipment Editor’s Choice Award – 4Q 2018

Better Buys

Better Buys has announced its 4Q 2018 Editor’s Choice Award winners for its office equipment devices. These winners represent the top manufacturers in the industry and were compiled from in-depth analysis of recently-released office equipment products. Each award recipient not only offered the greatest value and functionality but also exhibited unique features.

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Why We're Doubling Down on the Future of SEO - Moz + STAT

Moz

Posted by Dr-Pete Search is changing. As a 200-person search marketing software company, this isn't just a pithy intro – it's a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like "What is SEO?" returns something like this.or this.or even this. So, why don't we just give up on search marketing altogether?

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Dematic to open sequencing and distribution center in North Texas

DC Velocity

Facility replaces smaller operation, answers growing demand for automated material handling solutions, Dematic says.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Predictive Analytics for Business Users Will Jump Start Business Growth

Elegant BI

Predictive Analytics is no longer limited to data scientists. Today, predictive analytics is, and must be, accessible to business users, if your enterprise is to grow and respond to the need for data democratization and increased productivity within the enterprise and to the rapid changes in the market, competition, resource and supplier needs and customer buying behavior.

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Kids' activity book traces cookies through the supply chain

DC Velocity

Latest release from "Women In Trucking" group teaches kids about transportation.

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Developers experiment with multistory DCs as tight warehouse market drives high rents, CBRE says

DC Velocity

Five multiple-story warehouses being marketed in U.S. as retailers strain to meet hot e-commerce demand in urban settings, firm says.

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Shipwell raises $10 million in round of funding

DC Velocity

Digital freight management company now has total $12.1 million in funding, thanks to growing venture capital interest in logistics tech startups.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr