Zoominfo

FEBRUARY 6, 2019

Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. But, there’s a reason this topic has been discussed at such great length. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. 25% of the average B2B database is inaccurate. 64% of “very successful” data-driven marke

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Marketing Marketing Briefing Sales 178

Moz

FEBRUARY 4, 2019

Posted by rjonesx. Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking. We recognize that stability plays an important role in making Domain Authority valuable to our customers, so we wanted to make sure that the new Domain Authority broug

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Algorithm Education Learning IT 70

Athena Solutions BI

FEBRUARY 8, 2019

Why does self-service BI have to hurt so much? In theory, it should be the answer to all your problems. But so many enterprises end up disappointed. They’re overwhelmed with data, yet suffering from a shortage of useful information. They can’t gain insights. And it’s causing data chaos and anarchy. >>> Read the full article on SearchBusinessAnalytics.

Information 52

Information IT Business Intelligence Business 52

Elegant BI

FEBRUARY 7, 2019

As the need for advanced analytics increases in organizations, enterprises large and small struggle to find and sustain the professional resources they need to meet their requirements for data, analysis and strategic direction. In some businesses, Data Scientists, professional analysts and IT staff are often buried under requests for analysis and data and, as a result, these teams are unable to focus on strategic issues and on crucial questions that require 100% accuracy to drive the direction o

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Business Data Analysis Analysis Capital 52

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, instead of one-to-one interactions, marketers relied on one-to-many marketing tactics– i.e. email, social media, direct mail, billboards, etc.

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Marketing Marketing Sales Intelligence 174

Moz

FEBRUARY 5, 2019

Posted by TheMozTeam Google let it be known earlier this year that snippets were a-changin’. And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions. We first took you on a deep dive of double featured snippets , and now we’re taking you for a ride on the carousel snippet. We’ll explore how it behaves in the wild and which of its snippets you can win.

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Capital Win Competitive Learning 53

Elegant BI

FEBRUARY 5, 2019

BI Dashboards Can Make Your Users More Productive! BI dashboard is no longer the sole domain of a business intelligence analyst or data scientist. When a business implements a mobile, self-serve BI tool, it ensures that its business users and team members will have access to critical analytical tools in the office and on the road. Users can share business intelligence and receive reports and alerts, dive deep into data to identify issues before they become problems and identify business opportun

Business 52

Business Business Intelligence Algorithm Analysis 52

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain. We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications.

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Copywrite Profiling Sales Technology 150

BIS Research

FEBRUARY 5, 2019

EV Battery Market. Regulations and directives such as the CAFE standards and the Kyoto Protocol have been pressurizing the automakers to reduce the greenhouse gas emissions which has led to the adoption of lightweight materials and the changing of the power source of the vehicles. Electric vehicles (EVs) offers the viable solution to combat the greenhouse gas emissions which are contributed by the automotive industry.

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Globalization Research Marketing Marketing 40

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Competitive

Moz

FEBRUARY 4, 2019

Posted by acarlisle Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. Scaling a team of that size in a such a short period of time required hands-on training and a clear communication of goals and expectations within the role — but what metrics are indicative of success in digi

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Elegant BI

FEBRUARY 5, 2019

Natural Language Processing (NLP) and Clickless Analytics: Advanced Analytics for All! Natural Language Processing (NLP) takes the shackles off business users and provides advanced search analytics that is as easy as using a search engine. When advanced analytics incorporates natural language processing, business users can formulate questions and receive answers in a way that mirrors human language and writing.

Analysis 52

Analysis Sales Business Learning 52

Zoominfo

FEBRUARY 3, 2019

If you’ve worked in recruiting for any length of time, you’ll know that just because a job candidate looks like a good fit on paper, doesn’t mean they’ll wow you in person. For this reason, a quick phone interview is the best way to familiarize yourself with a candidate’s qualifications and personality without wasting your time or their time. But, in order to get the most out of a brief phone screening, you must ask the right questions.

Copywrite 113

Copywrite Briefing Learning Research 113

Zoominfo

FEBRUARY 3, 2019

If you’ve worked in recruiting for any length of time, you’ll know that just because a job candidate looks like a good fit on paper, doesn’t mean they’ll wow you in person. For this reason, a quick phone interview is the best way to familiarize yourself with a candidate’s qualifications and personality without wasting your time or their time. But, in order to get the most out of a brief phone screening, you must ask the right questions.

Copywrite 100

Copywrite Briefing Learning Research 100

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IT

Moz

FEBRUARY 7, 2019

Posted by DiTomaso Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week's Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes her preferred tools and methods for developing a modern and effective content strategy.

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Restaurants Commerce IT Marketing 52

Elegant BI

FEBRUARY 4, 2019

Data Literacy and Self-Serve Data Prep Encourage Citizen Data Scientists! In years past, data preparation was the domain of IT professionals and data scientists. In order to prepare data for analysis, one had to find, gather, and prepare the data and that preparation included cleaning, combining, reduction and shaping of the data. For the average manager, executive or business user, this complex process meant that they could not receive analysis or reports in a timely manner and that results wer

Analysis 52

Analysis Business Learning Management 52

Elegant BI

FEBRUARY 4, 2019

Can Business Intelligence and Analytics Truly Work for Business Users? Business intelligence and analytics has changed drastically over the past five years. Data analysis for business is more democratic today and that is good for the organization. By extending access throughout the organization, the enterprise can provide a solid foundation for confident decision-making.

Business 52

Business Business Intelligence Data Analysis Intelligence 52