CIO
JUNE 7, 2022
More companies in every industry are adopting artificial intelligence to transform business processes. But the success of their AI initiatives depends on more than just data and technology — it’s also about having the right people on board. An effective enterprise AI team is a diverse group that encompasses far more than a handful of data scientists and engineers.
Crayon
JUNE 9, 2022
The freedom to be yourself is an amazing thing. It’s powerful and fundamental. It’s something everyone deserves. Life is short and everyone should be proud to be himself, herself or themselves.
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mention
JUNE 8, 2022
So, you’re interested in using polls to drive audience engagement and show your readers exactly what you have to offer when it comes to answering tough questions. Now, you want to get a sense of the advantages of using polls as part of your social media strategy. You’ve come to the right place! Let’s dive right in. First, what is a poll? In a nutshell, a social media poll is a great way to build community, facilitate discussion and get feedback from your social media following.
Smart Data Collective
JUNE 10, 2022
Are you interested in a career in data science? This is the best time ever to pursue this career track. The Bureau of Labor Statistics reports that there are over 105,000 data scientists in the United States. The average data scientist earns over $108,000 a year. The interdisciplinary field of data science involves using processes, algorithms, and systems to extract knowledge and insights from both structured and unstructured data and then applying the knowledge gained from that data across a wi
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
CIO
JUNE 7, 2022
What is data analytics? Data analytics is a discipline focused on extracting insights from data. It comprises the processes, tools and techniques of data analysis and management, including the collection, organization, and storage of data. The chief aim of data analytics is to apply statistical analysis and technologies on data to find trends and solve problems.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Chris Webb BI
JUNE 4, 2022
In amongst all the announcements at Build recently, you may have heard about a new member of the Power Platform being launched: Power Pages. You can read the docs here , and there’s a good, detailed video overview here , but here’s a quick summary of what it is: Microsoft Power Pages is a secure, enterprise-grade, low-code software as a service (SaaS) platform for creating, hosting, and administering modern external-facing business websites.
Smart Data Collective
JUNE 8, 2022
Did you know that the market for financial analytics services is worth over $25 billion ? This figure is growing every year, as more financial organizations are discovering the benefits data analytics technology offers. Data analytics has become a crucial part of the modern financial industry. Financial professionals are using data analytics tools to make more informed decisions.
Zoominfo
JUNE 10, 2022
Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. ZoomInfo builds these valuable data points, which we call Scoops, to help you hit your number. Scoops can be filtered by company size, date, location, and business type to make sure you’re seeing the most important and applicable updates.
Crayon
JUNE 7, 2022
There’s a lot of things I should do. I should stretch in the morning. I should go to the dentist every six months. I should stay off Twitter for the rest of my life.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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FedSavvy
JUNE 10, 2022
The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Let’s pause though. Is that really true? . This routinely comes up in Black Hat reviews as a topic of great and enthusiastic debate. While we presume this is partly a product of the PTSD-inducing era of “Lowest Price, Technically Acceptable (LPTA)” or it is a misapplication of LPTA concepts in competitions that are Best Value Trade-Offs.
Smart Data Collective
JUNE 10, 2022
Artificial intelligence is gaining traction in different sectors, including customer service. Call centers alone spent over $3.4 billion on AI in 2019 , but the market for AI in customer service sector as a whole is much greater. AI technology offers an opportunity for businesses to enhance their services while learning more about their customers. Interestingly, AI can enhance customer service in almost all elements, including improving response time and providing predictable insights.
Zoominfo
JUNE 9, 2022
Henry Schuck founded ZoomInfo while still in law school. When his biggest lead at that time showed interest, he couldn’t pass up the opportunity to sell. But there was one problem. He didn’t want the client thinking that he was both the CEO and the frontline sales rep. So he created a fake persona, “Ron Smyth,” to work and close the deal. In this week’s episode, hear how Henry navigated the biggest deal — despite not being himself.
SpyFu
JUNE 7, 2022
If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost. To answer this question, some advertisers use click-through rate (CTR), some use impression count, others use CPA, and some use engagement stats to determine how effective their campaigns are.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Wink Intel
JUNE 6, 2022
Did you know that that the top fear of Americans is outliving their retirement income? Death comes in as the second top fear. It’s easy to see that annuities are still the black box of the insurance industry … what a shame. Did you know that the top fear of Americans is outliving their retirement income? (Death comes in as the second top fear.) What an awesome opportunity for our industry to educate, right?
Netbasequid
JUNE 10, 2022
New businesses seem to appear every day and understanding which are worth watching, or potentially partnering with, requires real-time, data-driven intel. Consumers are drawn to everything “new” and that includes novel products produced by competitors. The excitement and goodwill that consumers feel toward new offerings is significant – so there’s something to be said for capturing that energy first.
Zoominfo
JUNE 7, 2022
Recently, I was in a meeting with some of our sales development reps and one of them asked me: “What is your definition of leadership?” I paused, not being immediately ready with an answer, which is a little out of character for me. I realized that I hadn’t taken time to fully articulate how I feel about leadership, running a company, or what has made ZoomInfo successful.
Dataversity
JUNE 6, 2022
The $13 billion identity management market has been a popular area of investment in recent years, and for good reason. Cloud adoption, remote working environments, and the sheer number of business applications in use has opened new entry points for attackers. In response, a new wave of solutions and features has emerged to address identity. We’re […].
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
AIM
JUNE 6, 2022
Allis Information Management (AIM) is now doing business as AIM – Targeted Intelligence. The rebranding comes in response to AIM’s growing portfolio of capabilities. While evolving its mainstay research and data management offerings, our company now provides a wide range of intelligence consulting services. AIM’s staff of intelligence specialists, librarians, and technical consultants tackle projects involving primary research, market studies, competitive assessments, in-depth industry ana
Netbasequid
JUNE 8, 2022
A competitive audit is the part of the competitive intelligence process that seeks to better understand the competition and compare a brand to its peers. In this post, we are mainly going to discuss how to use different tools to conduct one; but first…. Why Companies Must Have Competitive Audits. A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries.
Zoominfo
JUNE 6, 2022
Recruiting and marketing may be two separate fields, but in today’s digital world, the lines between these practice areas have become increasingly blurred. The recruiting landscape is highly candidate-driven and competitive for recruiters, who have been fighting tooth and nail to capture the candidates’ interest. As a result, the strategies recruiters use to source candidates often resemble the tactics used by marketers to attract customers.
GrowbyData
JUNE 10, 2022
O nline shoppers are exposed to countless numbers & types of digital advertising, making it an extremely competitive landscape and difficult for brands to get noticed. If you’re trying to succeed on Google as a brand and win the digital shelf, it is crucial to take steps beyond measuring ROI and ROAS and start tracking Share of Voice (SOV). Google is the largest platform in the world, and it makes sense to measure and increase your share of voice on it.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
SpyFu
JUNE 7, 2022
Think about the emails and newsletters you get from businesses. Right at the bottom of these emails, we see a common name popping up across many of them: Mailchimp. Many of these businesses grew with Mailchimp from its email-only beginnings, but some are using it for wider purposes. In the past few years, Mailchimp shifted from an email-only platform to a marketing force thanks to some well-executed maneuvers.
Netbasequid
JUNE 7, 2022
We aren’t mind readers, but consumers expect us to be. They want brands to infer what they want without having to spell it out. Luckily, continuous intelligence provides mind reading powers that facilitates meaningful insights to please any global consumer base. And this is good news, because consumers are fickle when it comes to their wants and desires, as these stats bear out: 92% of global consumers say that they don’t consider themselves brand loyal.
Zoominfo
JUNE 6, 2022
Today’s job candidates are being more discerning about prospective employers than ever before — and for good reason. The competition for top talent has never been more ferocious. This highly competitive talent market calls for wide-reaching recruiting efforts that are increasingly modeled on best practices from the digital marketing world. And just as building strong brand recognition is a foundational part of marketing, establishing your reputation as a great employer is increasingly important
Owler
JUNE 9, 2022
We are all inundated with generic outreach emails, most of which go straight into the trash, or spam. How does your sales team nail sales outreach the right way? We can all agree that the 'spray and pray' outreach strategy to reach your sales prospects is over. Since the COVID-19 pandemic and the rise of work from home, we are all inundated by hundreds of generic sales emails that generally do not apply, are poorly thought out, or are addressing a completely different job title.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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