Sat.Dec 24, 2022 - Fri.Dec 30, 2022

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Scope 3 is coming: CIOs take note

CIO

Even though sustainability can be an amorphous organizational pursuit, it’s becoming more of an urgent priority all industries must clearly define. Whether that’s through internally motivated ESG efforts or imposed regulations, CIOs, in particular, find themselves increasingly central figures in sustainability initiatives. And scope 3 reporting—an account of carbon emissions across the supply chain to build equipment, provide professional expertise, or deliver a subscription service—may be the m

Travel 746
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How to Plan a Cybersecurity Strategy for Your Small Business

Smart Data Collective

Do you think a small business owner need not worry about cyberattacks? 46% of all cyberattacks impact businesses with less than 1000 employees. Small businesses have fewer resources to invest in the security paradigm. That’s why; hackers find it easy to attack such vulnerable systems instead of large corporations who have spent millions of dollars on cybersecurity.

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Eighteenth Blog Birthday: On The Question Of “Wouldn’t It Be Great If Power BI Did This?”

Chris Webb BI

Every year, on the anniversary of the first-ever post on this blog, I write a post reflecting on what has happened to me professionally in the past year or discussing a non-technical (but still work-related) subject. Two years ago I wrote a post about people who ask the question “Why don’t you add this one simple feature to Power BI?”, something which seems even more relevant now than when I first wrote it.

IT 291
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14 Foolproof Ways to Increase Email Engagement

mention

Building relationships with email subscribers is a lot like starting a new relationship in real life. The first date is exciting, but whether or not the relationship goes the distance is determined by what you do next. If you fail to maintain a high level of email engagement, your subscribers might ghost you and become inactive, or break up with you completely by unsubscribing.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The platform that allows Royal Opera House CTO to stream events into homes

CIO

Covid-19 had an instant impact on London’s West End, and the Royal Opera House (ROH) was no exception. In March 2020, the company took the decision to close the building in Covent Garden and approximately 163 shows were cancelled in the first year of the pandemic. So when James Whitebread joined in June 2021, he could’ve been forgiven for wondering what kind of future lay ahead.

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How to Conduct a Comprehensive Social Media Assessment in 2023

Netbasequid

Guess what? Forecasts for the next 12 months point to continued social media domination. And why not? According to Statista , about 4.3 billion people used social media in 2021. That’s over half of the world’s population, as there are now 8 billion of us. Let’s see how to put those numbers to good use! In 2023, the number of social media users is expected to grow to approximately 4.9 billion—and by 2027 it will reach an estimated 5.9 billion.

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10 Best Keyword Research Tools to Use in 2023

mention

While Google is getting better and better at search intent, you should get better at giving the best match for their searches. Keywords are important indicators of how people use to search. The exact match keywords are no longer precise matches, and they will now match with the intent of a search. You should focus on finding close variants of these exact match keywords to reach more people and grow organic traffic to your website.

Research 162
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DevOps & CI/CD for Power BI

Paul Turnley

DevOps isn't difficult to implement for small and medium-scale projects, and simple things like managing version control in a code repository can save hours of lost time. Organization who are accustomed to managing large application development initiatives might expect to have a fully automated build and deployment process in concert with an Agile delivery process, managed with specialized tools like Jira, GitHub and Azure DevOps.

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Niche Data Tactics to Take Your Business to the Next Level

Smart Data Collective

Big data can be an intimidating concept. Whether you’ve been using it for a while in your business or you’re just starting to explore the possibilities, there’s a lot to consider. Large corporations can hire dedicated data experts or even a full big data team , but small businesses have to be more selectively strategic in how they approach collecting and leveraging data.

Business 290
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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World Cup Athletes Gave Brands Lots to Cheer About

Netbasequid

It doesn’t matter whether you’re an avid face painting sports fan or a casual onlooker, a great sports-themed marketing strategy will get you on your feet. In particular, the quadrennial FIFA World Cup attracts great interest from marketers and brands across the world. Touching all four corners of the globe, the event reaches a larger, more diverse audience than any other single-sporting event.

Sports 98
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How Top Inbound Marketers Mix SEO & SEM Strategies for Major Results

Weidert Group

Like any field of expertise, digital marketing boasts its own alphabet soup of acronyms. SEO and SEM are among the most commonly used jargon — and some of the most dependable strategies — for inbound marketers. So you might be surprised to learn that plenty of folks would be hard pressed to distinguish clearly between SEO and SEM strategies, or to articulate the symbiotic relationship between the two.

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The Open Data Stack Distilled into Four Core Tools

Dataversity

In this article, we are going to explore core open-source tools that are needed for any company to become data-driven. We’ll cover integration, transformation, orchestration, analytics, and machine learning tools as a starter guide to the latest open data stack. Let’s start with the modern data stack. Have you heard of it or where the […]. The post The Open Data Stack Distilled into Four Core Tools appeared first on DATAVERSITY.

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5 Ways to Utilize Data Analytics to Grow Your Business

Smart Data Collective

Data is often perceived as a luxury of big business. It costs money. It also costs time and expertise. People go to college specifically to learn how to manage and interpret data. What’s a layperson thinking trying to step up to the plate without the right credentials? It’s true that data implementation at the highest level comes with barriers built in.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Strategic Planning

Fuld

No one can predict the future, but you can build a strategic plan for it. To align resources, navigate a competitive marketplace, and make mission-critical business decisions, your organization must effectively identify, anticipate and address the external forces and create and implement a clear plan for the future by using a modern-age strategic planning framework.

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How to Create a Social Media Style Guide for Your Brand

Weidert Group

It's nearly 2023. If your company still isn't using social media to its full advantage, you’re missing out — not only on participating in the conversations around your brand, but on potential lead generation and building stronger relationships with your customers. It’s a must-have and potent marketing strategy and tool for any business.

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Health Care AI: A Failure of Ambition

Dataversity

Few fields are as aligned with technological development as medicine. It’s fair to say that medicine as a practice has been transformed by technology and now completely relies on it across all its facets, like drug development, medical diagnosis, and augmentation with prosthetic limbs. It’s been the source of new technology developments, such as MRI […].

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Using Data to Excel in the Healthcare Industry

Smart Data Collective

Today, more and more organizations are taking advantage of data and the profound and wide-ranging insights that it has to offer. One industry that has begun to utilize data to inform decision-making is the healthcare industry. This is because data has the power to help healthcare organizations improve their processes in a number of critical ways. Understanding how data can help healthcare organizations thrive is key to gaining a deeper and more nuanced view of how healthcare is evolving in the m

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Social Media and Text Analytics

Fuld

Social Media and Text Analytics. Leverage social media and NLP (natural language processing) analytics for applications in marketing and beyond. Marketing. Identifying key Influencers to maximize influence, creating customer social personas, social CRM, tracking and benchmarking competitor social media, and media performance analytics. Customer Voice.

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10 Market-Moving Trends to Watch in 2023

Alpha Sense BI

After 2020 was lost to COVID-19 and 2021 merely scratched the surface of recovery, 2022 held great promise as travel. The post 10 Market-Moving Trends to Watch in 2023 appeared first on AlphaSense.

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It’s not about huge transformations, it’s about small customer-centric practices that make a big difference

MarketCulture

While some organizations need to engage in large transformation projects that involve seismic changes in business models, technology, products and services, and people, to survive, these are the exception rather than the norm. Many leaders believe that changing to a stronger customer-centric business requires disruptive change with a high risk of failure, so they fail to act.

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Owler Awarded G2 Leader Badges for Winter 2023

Owler

Owler’s G2 rankings have increased significantly, leading to multiple badges and recognition. A Huge Thank You to the Owler Community If you’re one of the many business professionals who use Owler to gain sales and market intelligence about prospects and customers, thank you! G2 recognizes Owler as a leader in multiple categories because of honest input from people like you.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Competitive Intelligence Analytics

Fuld

Competitive Intelligence Analytics. Track and stay ahead of your competition through automated KPI and news feeds visualized in dynamic dashboards. Company-specific data. Tracking financials, press releases, product launches, key developments, news mentions, employment trends, engagement trends from social media, and more. Industry-specific metrics.

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10 Market-Moving Trends to Watch in 2023

Alpha Sense BI

After 2020 was lost to COVID-19 and 2021 merely scratched the surface of recovery, 2022 held great promise as travel restrictions were slowly lifted and mask mandates ceased almost entirely. The expectations for the year were simple: stability and revival. Hopes were high for a more predictable world, but ended up coming to pass as we face another year of disruption and uncertainty.

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The Backbone of Competitive Intelligence: Linking

Engage3

Product linking is the backbone of a good competitive intelligence program. Product linking allows a retailer to link their product catalogue to equivalent items at their competitors to give them item level pricing visibility. Without a high-quality scalable linking capability, a retailer would have mountains of competitive data with no insights. Why Product Linking Matters.

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Recap: Owler Salesperson's Week Celebrates the Tireless Work of Sales Professionals

Owler

Owler offered its members special discounts and valuable advice via experienced voices in the sales space. Owler’s Salesperson Week: December 5-9 Inspired by #NationalSalesPersonsDay, Owler’s Salesperson’s Week took place December 5-9 and acknowledged salespeople's hard work and resilience everywhere. As a member of the Owler community, you may have seen our social media posts featuring keys to success from some of the sales industry’s leading influencers, trainers and more.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr