Sat.Nov 28, 2020 - Fri.Dec 04, 2020

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Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Crayon

The following post was written by Bill Strugger. Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or people. HERE has 10,000 employees and is HQ in Amsterdam. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).

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Knowledge360 Data: Top Trending Searches in Insurance

Cipher

Want to know what the leading insurance companies are monitoring on a daily basis? Understanding where to glean competitive data is half the battle!

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Real-Time Interactive Data Visualization Tools Reshaping Modern Business

Smart Data Collective

If the work of a human’s mind can be somehow represented, interactive data visualization is the closest form of such representation right before pure art. So, what is Interactive data visualization and how are they driven by modern interactive data visualization tools? Generally speaking, data visualization itself visually represents a certain database.

Business 294
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A Conversational Marketing Primer for Marketing and Sales Teams

Alexa

Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you through a few simple questions about shipping. You wanted to buy it, but you just needed a few answers before adding it to your cart and checking out. You’re not the only person who has been in this predicament.

Marketing 233
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How Product Marketers Can Prioritize & Elevate Their Competitive Intelligence Programs

Crayon

The cool thing about working at Crayon (besides incredible dog and cat Slack channels) is that I get to talk to Product Marketers a whole lot—whether it’s on LinkedIn, in the awesome Product Marketing Alliance (PMA) community, or at product marketing events like PMC or PMA Summits. I get to understand their problems, what their day-to-day is like, and how they operate within their organizations.

More Trending

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7 Tremendous Changes Artificial Intelligence Brings to the Education Sector

Smart Data Collective

Artificial intelligence is shaping our world in unbelievable ways. As previously stated, it has both benefits and drawbacks. What do you think would happen if robots took over the world? Would you never have to go to school again? Or would you never have to take the bus again? Oh, wait! Will the bus now be driven by a robot? You need to think about the different ways AI is changing our world.

Education 248
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10 Strategies to Scale Your Digital Marketing Agency in the New Normal

mention

As most businesses are scrambling to keep up with the new business climate caused by the COVID-19 pandemic, digital marketing agencies and services on the contrary – are growing in demand. Online marketing has been cemented as a norm since more and more businesses have to come up with digital campaigns, stand out from the crowded online space, and continue to increase their bottom line.

Marketing 195
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How NOT to Cold Text Your Sales Prospects

Zoominfo

While the idea of getting a text from a sales professional may seem a little out of the ordinary. Yet, in the current remote working universe, sales reps are turning to text more than ever before. . And as it turns out, there are some very real benefits to using text as part of your prospecting strategy. Sure, being ghosted by your prospect is certainly a possibility, but at the very least, it gets your message read, and faster than if it had been sent via email. .

Sales 195
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Knowledge360 Product Updates: Announcing Our New PowerBI Integration

Cipher

PowerBI Integration is Live! Today, we’re excited to announce the integration between Knowledge 360 and Power BI reports. By integrating with Power BI, you are now able to create reports and workspaces in PowerBI and add them any sandbox dashboard in Knowledge360. For example, this Power BI integration allows sales teams to visualize pipeline data next to their prospect's social media feeds and key trending industry topics all in one dashboard view.

Knowledge 327
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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In The Age Of Big Data, Is Microsoft Excel Still Relevant?

Smart Data Collective

In recent years, leading professional fields like marketing have leaned heavily on phrases like, “content is king,” but if you’ve been paying attention – not just to marketing, but to many other growing fields, including eCommerce, healthcare, and finance – the real reigning force is not content, but data. Big data, which is itself a consequence of other technology, gives us the tools to interpret our actions, to strategize and analyze in new and more objective ways.

Finance 249
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Competitor highlights: ManTech…the update!

FedSavvy

This blog is a follow up to our original September 2018 ManTech blog. ManTech continues to provide many of the same services as described in the 2018 blog but has positioned itself to be more competitive in the intelligence community (IC) customer base and cyber security services. The company also realigned its organization with Matt Tait, former President of the Mission Solutions and Services (MSS) Group, now functioning as Chief Operating Officer.

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How on Earth Was Zoom Video Able to Scale Successfully?

Zoominfo

Hilary Headlee took a trip to the hairdresser’s on a Friday the 13th. She remembers this, not because the appointment was particularly important, but because it was a highly sought after occasion for any working parent: a chance to relax. Two solid hours of not working, not being asked for snacks, and not experiencing Zoom fatigue — a feeling she, even as the Head of Global Sales Ops + Enablement at Zoom, had become all too familiar with.

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How to use Competitive Intelligence in recruitment

Octopus

How to use Competitive Intelligence in recruitmentThis article is called how to use Competitive Intelligence in recruitment and looks at what you can get by looking at your competitors' job. The post How to use Competitive Intelligence in recruitment appeared first on Octopus Competitive Intelligence.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Familiarize Yourself with the Legality of Data Accumulation Under New Data Governance Rules

Smart Data Collective

Data is absolutely vital to your occupation as a business owner. After all, this information lets you understand your market better, enabling you to provide better customer experiences. However, customers aren’t as willing to share personal information with companies. In fact, a study found that 79% of Americans are concerned about how their data is being used by companies, which is not good for building trust.

Profiling 227
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How Data-Driven Assortment Optimization Empowers Retailers To Grow

Intelligence Node

What’s the best way to position your products to effectively entice consumers on your eCommerce store and maximize your returns? That’s a question that every company, on one level or another, comes face to face with. How you answer it, though, makes a world of difference: Do you rely on intuition, on long-held practices supported […]. The post How Data-Driven Assortment Optimization Empowers Retailers To Grow appeared first on Blog.

Retail 104
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10 SEO Goals You Should Target for 2021

SpyFu

With the new year around the corner, it’s time to start thinking about what you want to accomplish in 2021. And while it’s exciting to think about the strategies you’ll use, the steps it will take to get there, and the fun new content you’ll create—none of that really matters if you’re not building toward well-defined SEO goals. A set of specific and actionable SEO goals gives you all the guidance you’ll ever need to build a strong SEO strategy.

Profiling 116
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Tinuiti Announces Investment from New Mountain Capital to Accelerate Next Phase of Growth

Tinuiti

Performance marketing leader eyes international, product and innovation investments to meet evolving consumer needs .

Capital 100
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Data Automation Has Become an Invaluable Part of Boosting Your Business

Smart Data Collective

Automation is a growing market throughout the world. According to many experts, it is expected to be worth $83 billion by the end of next year. The appeal of automation becomes a lot more evident when you understand its capabilities. Data automation, in particular, can offer some tremendous benefits. Understanding the Phenomenal Benefits of Data Automation.

Business 217
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5 Questions to Answer When Evaluating Your Competitive Intelligence (CI) Platform

Evalueserve

There’s no denying the importance of having a competitive intelligence (CI) platform in the “New Normal”. Without it, organizations are unable to surpass competitors, overcome key challenges, and spot critical opportunities. But most CI programs leave people drowning in data and starving for insight. With the variety of competitive intelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitive landscaping, trend analysis, customer ins

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How have library job titles evolved? Reflections on recent years

Vable

I was curious about this post which was originally written in early 2017. It stated that "a quick LinkedIn search reveals that there are 158,455 Librarians, 71,224 Information Officers and 10,479 Knowledge Managers on there". I refreshed this search in late 2020 and found the following: 471,000 Librarians ( 158,455 Librarians). About 3,760,000 Information Officers ( 71,224 Information Officers).

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Become a competitive intelligence champion

WideNARROW

How to brand and market your competitive intelligence team. Competitive intelligence is core to any successful organization, but it is not uncommon for an organization to view the CI team as a faceless research department. Whether you want to take your CI team to the next level, or get the recognition your team deserves for the in-depth insights you provide, here are 9 tips to help you brand and market your competitive intelligence team.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Clever Ways to Use AI to Simplify Pokémon Go Spoofing

Smart Data Collective

Pokémon activities have changed dramatically since they first became popular over 20 years ago. Artificial intelligence has been highly influential in changing the way that the game is played. AI has even made it possible to use a fake GPS joystick for Pokémon Go with spoofing or Dr. Fone Virtual Location. Artificial intelligence has been particularly important with the Pokémon Go game.

Gaming 208
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DHL’s Analytics Portal: Rx for Vaccine Shipping Success?

Domo

As several pharmaceutical giants get set to roll out their COVID-19 vaccines on a global scale, international delivery giant DHL is gearing up to help by shifting its digitalization efforts into overdrive. One key recent initiative was the development of the DHL Data Analytics Portal, a cloud-based, data-fed solution that gives customers access to accurate, real-time information so they can make quick decisions and take definitive actions that help them operate more efficiently and effectively.

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Struggling to meet investor needs in the Post-Covid World? Digitization is the key and here’s why

Evalueserve

As the asset management industry reels from the disruption that Covid-19 has left in its wake, it is apparent that more needs to be done to fulfill sales and marketing needs. Before the pandemic, asset managers already had time-to-market, data accuracy, and thoughtful content issues in their sales and marketing processes. Now, in the age of customized and timely information, firms need to ramp-up their ability to provide relevant and factual content at the right time to the right people.

Sales 64
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Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

Moz

Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr