Zoominfo

OCTOBER 18, 2018

Today’s B2B buyers conduct most, if not all, initial product research online. As a result, your company’s website and related B2B product pages are critical to the success of your organization. If you’re creating a new business website or simply optimizing existing product pages, today’s blog post is for you. Keep reading! 1. Be concise. If your first instinct is to take a deep dive into product details—resist the temptation.

Profiling 203

Profiling Sales Information Learning 203

Digimind

OCTOBER 17, 2018

A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of videos. But with so much content out there and a limited amount of time to read it all, how can you optimize your content to make it compelling for your target audience?

Marketing 97

Marketing Marketing IT 97

DC Velocity

OCTOBER 18, 2018

Chinese e-commerce giant launches "Urban Smart Logistics Institute" at Beijing supply chain summit.

Commerce 77

Commerce 77

Elegant BI

OCTOBER 16, 2018

In this article, we will discuss the Decision Tree analysis method. What is Decision Tree Analysis? There are two basic types of decision tree analysis: Classification and Regression. 1) Classification Trees are used when the target variable is categorical and, as the name implies, are used to classify/divide the data into these predefined categories of a target variable.

Analysis 64

Analysis Business Banking Retail 64

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). The Problem with B2B Cold Calling.

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Sales Sales Enablement Market Intelligence Intelligence 198

DC Velocity

OCTOBER 16, 2018

Finnish firm unleashes 45 mph driverless snowplow—on a closed road, of course.

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Happy Market

OCTOBER 18, 2018

Today, my guest is Gaby Villa, a student from the Patino School of Entrepreneurship. Patino develops entrepreneurial skills through a project-based curriculum. FIND CULTACKS ONLINE: [link] Twitter: @cultackss Instagram: @cultacks FIND US ONLINE: www.happymr.com Facebook: [link] Twitter: @happymrxp Instagram: @happymrxp LinkedIn: [link] [00:26] Over the last decade the market research industry has been disrupted.

Market Research 52

Market Research Marketing Research Research Learning 52

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. In fact—88% of event professionals said they plan to use artificial intelligence in 2018, a 107% increase from the previous year ( source ).

Intelligence 196

Intelligence Intelligence Business Technology 196

Elegant BI

OCTOBER 18, 2018

This article focuses on the Independent Samples T Test technique of Hypothesis testing. What is the Independent Samples T Test Method of Hypothesis Testing? The independent sample t-test is a statistical method of hypothesis testing that determines whether there is a statistically significant difference between the means of two independent samples. For example, one might use this method of analysis to determine whether the average value of a sedan type of car is significantly different from an S

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Analysis Competitive Landscape IT Business Intelligence 52

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

DC Velocity

OCTOBER 16, 2018

Rutner is a different kind of tanker.

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Domo

OCTOBER 17, 2018

Throughout my career, I’ve been lucky to be surrounded by experienced leaders, both inside and outside the company walls. I’ve always found the biggest successes come when you bring a brilliant group of people together focused on a common goal. For that reason, I’m excited to announce the formation of Domo’s Enterprise Advisory Board, a new group of veteran global CIOs from some of the world’s largest brands.

Capital 52

Capital Globalization Security Security 52

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research.

Marketing Research 159

Marketing Research Market Research Research Marketing 159

Elegant BI

OCTOBER 18, 2018

This article describes the analytical technique of multiple linear regression. What is Multiple Linear Regression Analysis? Multiple Linear Regression is a statistical technique that is designed to explore the relationship between two or more variables (X, and Y). It is useful in identifying important factors (X,) that will impact a dependent variable (Y), and the nature of the relationship between each of the factors and the dependent variable.

Analysis 52

Analysis Business Competitive Landscape IT 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

DC Velocity

OCTOBER 19, 2018

Following Amazon's lead—and as a way to curb the high costs associated with reverse logistics processes—two-thirds of retailers say they would stop doing business with problem shoppers.

Retail 62

Retail Business 62

Happy Market

OCTOBER 16, 2018

Today, my guest is Jessica Richards the program director for the marketing research program at Michigan State University. Michigan State is one of the top research universities. FIND JESSICA ONLINE: [link] Twitter: @MSUSpartanFan77 LinkedIn: [link] FIND US ONLINE: www.happymr.com Facebook: [link] Twitter: @happymrxp Instagram: @happymrxp LinkedIn: [link] [00:30] Over the last decade the market research industry has been disrupted.

Marketing Research 52

Marketing Research Market Research Research Marketing 52

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research.

Marketing Research 100

Marketing Research Market Research Research Marketing 100

Elegant BI

OCTOBER 18, 2018

In this article, we will discuss the KNN Classification method of analysis. What is the KNN Classification Algorithm? The KNN (K Nearest Neighbors) algorithm analyzes all available data points and classifies this data, then classifies new cases based on these established categories. It is useful for recognizing patterns and for estimating. Let’s say we want to determine the likelihood of loan default based on two predictors (age and loan type), with ‘default’ being the target.

Analysis 52

Analysis Algorithm Banking Competitive Landscape 52

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

DC Velocity

OCTOBER 16, 2018

Despite potential of tech to streamline business tasks, human traits like compassion can never be replicated, Leonhard tells MHI show.

Management 61

Management Business Technology Technology 61

Domo

OCTOBER 15, 2018

Let’s face it. It’s hard to discern which data tools are the best for the health of your business, and the speed at which they need to be chosen and implemented is almost instantaneous. Yet so many businesses still rely on outdated tools to make critical business decisions. Where’s the disconnect? According to the EAC Focus Report: Domo, Productivity, and Digital Transformation, companies feel crippled by a need for: Quality, not just quantity, of data.

IT 52

IT Security Security Business 52

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). The Problem with B2B Cold Calling But the reality is—whether you’re a seasoned veteran or it’s your first day on the job—you probably don’t enjoy making cold cal

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Sales Sales Enablement Market Intelligence Intelligence 100

Elegant BI

OCTOBER 18, 2018

In this article, we discuss the analytical method known as frequent pattern mining, previously known as ‘association’ What is Frequent Pattern Mining? Frequent Pattern Mining (AKA Association Rule Mining) is an analytical process that finds frequent patterns, associations, or causal structures from data sets found in various kinds of databases such as relational databases, transactional databases, and other data repositories.

Analysis 52

Analysis Business IT Banking 52

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

DC Velocity

OCTOBER 17, 2018

Real-time volume LTL tool helps shippers secure capacity, save money, firm says.

Security 53

Security Security 53

Moz

OCTOBER 15, 2018

Posted by jocameron We’re proud to announce that we recently launched our brand-new Help Hub ! This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link Explorer. Our Help Hub contains in-depth guides, quick and easy FAQs, and some amazing videos like this one. The old Help Hub served us very well over the years, but with time it became a bit dusty and increasingly difficult to update, in addition to looking a bi

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Research Learning Win Information 50

Digimind

OCTOBER 18, 2018

Every PR practitioner knows an up-to-date media list is one of the most important things to getting your story in front of the right target audience. Here are a few tips on how you can use social media listening tools to build and maintain a targeted media list. The post How to Develop a Targeted Media List with Social Media Monitoring appeared first on Digimind Blog.

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Elegant BI

OCTOBER 17, 2018

This article explains the Karl Pearson Correlation method of analysis, and how it can be applied in business. What is the Karl Pearson Correlation Analytical Technique? Correlation is a statistical measure that indicates the extent to which two variables fluctuate together. A positive correlation indicates the extent to which those variables increase or decrease in parallel.

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Analysis Competitive Landscape IT Business Intelligence 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive